Mercedes-AMG and premium bikes manufacturer ROTWILD cooperate on driving performance on two wheels and four

Affalterbach/Dieburg, 13-6-2013 — /europawire.eu/ — Anyone wanting an AMG-branded model now has a choice of either two wheels or four. AMG, the performance brand of Mercedes-Benz, is entering into a long-term, strategic partnership with ROTWILD, a world-renowned manufacturer of premium mountain and touring bikes. With a portfolio of exclusive, limited edition two-wheelers planned, the first product will be the R.X45 AMG All Mountain bike. The dynamic design and fresh colour scheme are inspired by the A 45 AMG “Edition 1”. Available exclusively from ROTWILD dealers, the fully sprung, handmade carbon-fibre bike is priced at 6990 euros.

“Our aim with this partnership is to bring the AMG brand claim, “Driving Performance”, to two wheels. We chose ROTWILD because the brand has applied a real passion and high level of technical expertise to take bike development to a new level,” says Ola Källenius, Chairman of the Board of Management at Mercedes-AMG GmbH. “Both companies focus on performance and the products elicit the same responses from fans and owners: a racing pulse, excitement and enthusiasm.” ROTWILD’s CEO Peter Schlitt adds that “We are delighted to have found an excellent partner in Mercedes-AMG. In terms of philosophy and direction, the two premium brands are an ideal fit, sharing at their heart independence, German engineering expertise and the desire to set benchmarks in technological development.” Since ROTWILD was founded in 1996, the company has enjoyed steady growth and continues to build on its good reputation in the international mountain biking and racing community.

Kicking off with a high-end mountain bike
To launch their new partnership, Mercedes-AMG and ROTWILD are unveiling the fully sprung, carbon-fibre R.X45 AMG bike. This bike is a genuine all-rounder that is suitable for virtually any terrain and yet stays true to its racing roots. Handmade and developed in Germany, the all mountain bike is designed to meet the requirements of demanding touring riders. To deliver optimum traction, directional stability and excellent responsiveness in a whole range of situations, the R.X45 AMG features the very latest in frame technology. The next-generation frame is made of carbon-fibre and represents a technological highlight that incorporates the combined expertise of developers at ROTWILD. The R.X45 AMG’s rugged, lightweight and cutting-edge frame is designed to withstand extreme conditions, allowing the rider to unleash their true performance potential on all terrain.

In terms of look and feel, the bike’s design is inspired by “Edition 1” of the Mercedes-Benz A 45 AMG. The frame in AMG cirrus white, the rear swing arm in matt black and graphite grey, plus red detailing make the bike exceptionally distinctive. All models are handmade and distributed exclusively by ROTWILD.

Media Contact

Ina Schultz
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Sofia Stauber
Mercedes-AMG
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Tobias Müller
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