LEGO Group Unveils Long-Term Initiatives for Autism Acceptance Month
(IN BRIEF) In recognition of Autism Acceptance Month, the LEGO Group, along with LEGO House and the LEGO Foundation, announces a series of initiatives aimed at supporting neurodivergent children and adults. These initiatives include KultureCity® Sensory Inclusive™ Certification for LEGO stores, updates to LEGO Life Magazine for enhanced inclusivity, the final winners of the Play for All Accelerator Programme by the LEGO Foundation, and a series of short films featuring autistic creators titled “Love the Way You Think.” These efforts demonstrate the commitment of the LEGO Group to fostering inclusivity and celebrating the diverse needs and strengths of all fans globally.
(PRESS RELEASE) BILLUND, 3-Apr-2024 — /EuropaWire/ — The LEGO Group, LEGO House and the LEGO Foundation announce a range of long-term initiatives designed to support and celebrate neurodivergent children and adults to mark the start of World Autism Acceptance Month.
Colette Burke, Chief Commercial Officer at the LEGO Group, comments:
“All LEGO® entities are united by our mission to inspire and develop the builders of tomorrow and a belief that the benefits of play are equally critical to all children. This fuels our exploration of how to make the LEGO experience more inclusive and welcoming for everyone.“
“We know the LEGO System in Play is enjoyed by neurodivergent fans of all ages and we want to support, inspire, and celebrate their creativity. We hope that the changes to our stores, publications and family attractions will have a positive impact and help embrace the diverse needs and strengths of our fans globally. There will always be more to do, and we’re committed to working with fans and experts to implement initiatives that can help make a difference in building a more inclusive world.”
Sensory inclusion at LEGO House and LEGO stores
KultureCity is a nonprofit organization dedicated to enhancing accessibility in public spaces for individuals with sensory needs and non-visible disabilities. It certifies locations that provide visitors with an inclusive experience through staff training and access to support tools.
The certification serves as a reassurance to visitors that staff at certified venues understand how sensory needs vary and how best they can help ensure everyone feels welcome and supported in their visit. It also means that sensory bags are always available to checkout at no cost during visits. These contain items such as noise reducing headphones, fidget tools, visual cue cards, KultureCity branded lanyards and strobe reduction glasses*.
- All LEGO stores in the U.S. and Canada will be KultureCity® Sensory Inclusive™ Certified in April. The ambition is to to expand certification to more countries later in the year.
- LEGO House already carries KultureCity Sensory Inclusive Certification. Located in Billund, Denmark, LEGO House is the ultimate LEGO fan experience and home of the LEGO brick and features unique Experience Zones, rooftop playgrounds and a LEGO Museum. It is the first experience centre in the Nordics to receive KultureCity certification. It also participates in the globally-recognised Sunflower Lanyard scheme** for people with hidden disabilities. In January, LEGO House unveiled a new experience in the History Collection, which features an interactive timeline with animations supported by audio, braille, International Sign and tangible wooden models to increase accessibility.
KultureCity signage indicating the Sensory Inclusive Certification will be visible at each location once team training is complete and supportive sensory bags are available. Social stories will be available on the KultureCity app to help guests prepare for their visit.
Fan reflections
Isabella age 11 and autistic reflected on the changes and what they mean to her:
“When I’m in a crowded place or noisy area, I feel nervous. The [noise reducing] headphones really help well because it just cancels out most loud noises. It gives me a little bit less stress. If there’s someone really close to me and I feel like I’m really nervous, I’ll just pop a fidget out and just play with it to calm myself down.”
“I like having [noise reducing] headphones and fidgets in the LEGO store because it’s just going to make me feel really more welcome.”
Samantha, mum to Isabella said about the certification:
“When I heard about this project, I just beamed. I was so excited. I’ve been waiting for this - to just be able to go to the store, where the employees understand, and the store is ready for my child. It’s exciting. Having KultureCity involved gives me so much confidence that my child will enjoy the experience and the sensory bags will make us come to the store more often.”
Sean, autistic AFOL (Adult Fan of LEGO play) also commented:
“To have sensory bags in a LEGO store when I was a kid would’ve changed my whole perspective on the communities I could be a part of.”
“Being able to experience the LEGO store at my own pace would have allowed me to connect to so many other people and LEGO fans, and truly feel like I belong. This move will allow for people like me, a full-grown adult, to experience everything the store has to offer and let children visiting the store have their own perspective on their own lives changed in a positive way. That’s something that can’t be replaced.”
To learn more about the KultureCity certification and how it can support families visiting LEGO House or a sensory inclusive certified LEGO store, view this video
New features to LEGO Life Magazine for more inclusive play
The LEGO Group invited inclusion experts Special Networks to audit its LEGO Life magazine to understand how to make it more welcoming for neurodivergent readers. Special Networks reviewed two years’ worth of editions and praised the magazine’s clear language, diverse representation, and user-friendly layouts. However, they proposed a range of improvements that have been included in the latest edition (Issue 2 2024) and will continue to feature in future editions.
These include:
- Numbering the boxes used in cartoons to make them easier to follow.
- Ensuring consistent and meaningful use of visual simples.
- Planning content to suit varied abilities and interests.
- Having consistency in placement of useful items, such as prompts for activity answers.
Special Networks will expand its audit in 2024 and ask children and families to share their ideas on how to make the publication even more accessible. A summary of initial audit learnings is available here.
Download a copy of the magazine and sign up for news on the survey via the family newsletter at www.LEGO.com/magazine***.
‘Love the Way You Think’ Creators
A series of short films featuring autistic creators has been released on the LEGO Group’s YouTube channel. Called Love the Way You Think, the films showcase the creative talents of:
- Casey “Remrov” Vormer, a pencil artist in Canada who creates hyper-realistic drawings.
- Gaku, an artist and painter in Japan who creates super colourful and joyful works of art.
- Allyson Gail, a U.S. LEGO creator who builds LEGO models of food – with faces! Allyson is also featured in the latest edition of LEGO Life magazine sharing her tips on how she loves to build (page 24 Issue 2 2024). She is the first in a new series of creators who will share their love for building with LEGO Life magazine readers.
All three creators also appear now on the kid-safe LEGO Life App and on kids.lego.com.
LEGO Foundation Play for All Accelerator Winners
The LEGO Foundation’s Play for All Accelerator Programme is a three-phased programme aimed to support innovations that bring inclusive learning through play to neurodivergent children and their families. The US$ 20 million programme started with 25 organizations and today the LEGO Foundation announces the five organizations**** that have been selected for the final phase to become partners for two to three years.
They are:
- Social Cipher: A video game-based platform that uses the power of story to facilitate social-emotional learning and increase sense of belonging for neurodivergent youth ($1.9M USD grant).
- Kokoro Kids: An early learning platform for children to develop cognitive and emotional skills through play ($2.25M USD grant).
- Mom’s Belief: A holistic care provider for neurodivergent children that provides Individual Educational Plans and physical play-based toolkits ($2.03M USD grant).
- onebillion: A nonprofit publisher of adaptive literacy and numeracy software for marginalised children (£1.9M GBP grant).
- Little Journey: A mobile app designed to reduce the anxiety experienced by children and families before, during, and after healthcare interactions (£2.09M GBP grant).
The Play for All Accelerator programme builds on the LEGO Foundation’s existing work to support autistic children through programmes promoting learning through play. In 2021, it announced support for a social initiative called Brick-by Brick programme, which helps uplift children and young people who may benefit from social communication support to boost their emotional wellbeing. Set up by Play Included the initiative brings children and young people together to socialize, play and build in groups.
Click here for more information.
Use of language: We use identity-first language (autistic child) rather than person-first language (child with autism) to discuss autistic people. We acknowledge that there is no clear consensus globally within the autism community, and many views have yet to be researched, regarding preferred language and there are those who prefer person-first language (Dwyer, 2022).
Identity-first language seeks to move away from language that can pathologize neurological difference (Botha, Hanlon & Williams 2021). It instead recognises autism as a core part of someone’s identity. Regionally, where it is known, the preferred terminology of autistic people should always be used, which may include using person-first language such as “person on the autism spectrum” or a mixture of identity-first and person-first language.
(*) The KultureCity sensory bags can be used by all ages and abilities, and include:
- Noise-reducing headphones: To help reduce environmental noise for anyone experiencing auditory sensitivity.
- Fidget tools: To help regulate feelings and support stimming (tools include wacky track snap, jelly string noodle and marble mesh)
- Visual Cue Cards: To support communication.
- KultureCity Lanyard: That can be worn to inform staff of sensory needs.
- Strobe-Reduction glasses: To make lights appear less bright and calmer for anyone experiencing visual sensitivity.
(**) KultureCity sensory bags at LEGO House: currently don’t include the KultureCity Lanyard or Strobe-Reduction glasses.
Instead of the KultureCity lanyard, visitors have access to the Sunflower Lanyard, which is a globally recognised scheme where individuals with hidden disabilities can indicate that they may need additional support or understanding in public settings. By wearing the lanyard, individuals signal to staff and others that they may require assistance, patience, or accommodations.
(***) LEGO Life magazine is available in select markets: US, Canada, Mexico, Germany, Austria, Switzerland, France, Belgium, Netherlands, Italy, UK, Ireland, Australia, New Zealand, South Korea
(****) LEGO Foundation’s Play for All Accelerator Programme winner’s grant use:
- Social Cipher: $1.9 million USD grant – to help make content more accessible to children and professionals to enhance children’s engagement, as well as creating a full years’ worth of SEL content that will support children’s development.
- Kokoro Kids: $2.25 million USD grant – to expand learning through play activities for neurodivergent children, focusing on holistic skill development, wellbeing and inclusion.
- Mom’s Belief: $2.03 million USD grant – to help expand impactful services reaching children and families in India, USA, Vietnam, and United Arab Emirates.
- onebillion: £1.9 million GBP grant – to accelerate the development of new activities, which is projected to deliver up to one years’ worth of learning content for children, benefiting over 450,000 neurodivergent children.
- Little Journey: £2.09 million GBP grant – to develop a Learning through Play-focused digital health passport with a module for clinicians, displaying children’s needs and preferences next to their electronic health records, allowing conditions to decrease stress, enable agency, and increase a sense of belonging.
About KultureCity
KultureCity®, established in 2014, is a dynamic non-profit organization at the forefront of the inclusivity movement which continues to make waves in creating a more accessible and accepting world for individuals with sensory needs and non-visible disabilities (found in 1 in 4 of us).
In a short 10 years, a few highlights of KultureCity’s impact includes making over 1,800 venues sensory inclusive certified, handing out almost a million sensory bags to individuals, making over 150 live events sensory inclusive, and saving 48 lives through the KultureCity® First Responder Training. KultureCity’s commitment to inclusivity extends beyond physical spaces. The organization actively collaborates with influential figures, businesses, and communities to promote awareness and understanding of non-visible disabilities. KultureCity® partners with event industry leaders like NFL, NBA, MLB and FIFA to make their flagship events sensory inclusive. With ongoing initiatives, partnerships, and a passionate community of supporters, KultureCity® is set to leave an enduring impact on the landscape of inclusivity.
About Special Networks
Special Networks is a pioneering, multidisciplinary organisation dedicated to fostering a sense of belonging for everyone. With a core focus on neurodiversity, our team combines lived and learned experiences to deliver innovative solutions across four main areas: Therapy, Consultancy, Research, and Training. Our services, ranging from inclusive strategy development and neuroaffirmative therapy to data-driven research and bespoke training programs, are underpinned by our ethos of Care, Commit, and Connect. We engage in intentional collaboration and co-production, embracing diverse perspectives and applying systems thinking to develop holistic, sustainable solutions. Our mission-driven approach, rooted in our belief in the unity of diversity and inclusion by design, guides us in creating a world where every individual’s inherent variability is understood and celebrated.
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”.
Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com.
About LEGO House
LEGO® House, situated in the hometown of the LEGO Group in Billund, Denmark, is the ultimate LEGO experience – anything is possible here. Comprising of over 25 million LEGO bricks, four one-of-a-kind Experience Zones, nine rooftop playgrounds, and a unique LEGO Museum, LEGO House reinforces the importance of the five key skills that are developed when learning through play – physical, social, emotional, cognitive and creative skills.
Designed to allow LEGO lovers of all ages to unleash their creativity, LEGO House is home to some of the world’s largest LEGO models including giant dinosaurs, waterfalls, and the Tree of Creativity, providing plenty of inspiration for any fan’s next masterpiece.
About the LEGO Foundation
The LEGO Foundation aims to inspire and develop the builders of tomorrow; a mission that it shares with the LEGO Group. The LEGO Foundation is dedicated to building a future where learning through play empowers children to become creative, engaged, lifelong learners. Its work is about re-defining play and re-imagining learning. In collaboration with thought leaders, influencers, educators and parents the LEGO Foundation aims to equip, inspire and activate champions for play. www.learningthroughplay.com.
Media Contact:
media@LEGO.com
SOURCE: LEGO System A/S
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- Digi Communications NV announces Investors Call for the 2021 Preliminary Financial Results presentation
- At MWC in Barcelona, Amphenol will be exhibiting its wide offering for wireless service providers – including Open RAN compatible active 5G antennas
- ELIOS combined with cataract surgery delivers significant IOP reduction out to 8 years
- Tableau comparatif des pays : les caractéristiques à connaître avant de se développer à l’international
- Smart exosomes from an Australian technology leader
- Bucharest Digi Communications N.V. announces Share transaction made by an executive director of the Company with class B shares
- Transmetrics AI is Applied by DB Schenker to Improve Land Transport Network in Bulgaria
- Digi Communications N.V.: Announces repayment of an aggregate amount of approx. EUR 272 million of the Group’s financial debt
- El Liceo Europeo vence el Premio Zayed a la Sustentabilidad 2022 en Europa y Asia Central
- Framework rebrands to daappa, heralding a new phase in fintech solutions designed for private markets
- Digi Communications N.V. Announces the publishing of the Financial Calendar for 2022
- Manufacturing giant Haizol expands their offices in China
- Patients and R&D Leaders Jointly Present at EU Conference on Progress with Patient-Input to Transform Medicine Development
- Seminário Bíblico sobre “O Cumprimento da Palavra de Jesus no Mundo de Hoje”
- 'I Love fruit & veg from Europe': Weihnachten in der Schweiz ist gesund und voller Aromen
- Fidupar Now Live on Framework’s Core Solution
- Maya Miranda Ambarsari launches InterconnectDATA information platform for authentic data
- Digi Communications N.V. Announces that the offer of the Company’s Romanian subsidiary was designated winner of the auction organised for the allocation of certain radio frecquency entitlements
- New dating site aimed at people with mental health problems launches in Switzerland
- BITSCore Tests Satellite Cyber-Security and Ride-Share Algorithms on Australian Rocket
- StatusMatch.com ed Emirates collaborano per aiutare i frequenti viaggiatori italiani a tornare in volo
- StatusMatch.com and Emirates partner up to help Italian frequent flyers get back in the air
- MinDCet drivers and FTEX powertrain solutions enable EV GaN applications
- Digi Communications NV announces the release of the Q3 2021 Financial Results
- Origami and citoQualis Team up for Startups
- Digi Communications NV announces Investors Call for the Q3 Financial Results presentation
- Digi Communications N.V. announces the extraordinary general meeting’s resolution from 4 November 2021, approving the appointment of KPMG N.V. as the Company’s statutory auditor for the 2021 financial year
- Digi Communications N.V. announces The solution reached by the Bucharest Court of Appeal regarding the investigation conducted by the Romanian National Anticorruption Directorate with respect to RCS & RDS S.A., Integrasoft S.R.L. and certain of their directors
- Digi Communications N.V. Announces the results of the auction organised by the Portuguese Authority for Telecommunications
- Haizol expands its capabilities to include component assembly and product development
- EIC, the World’s Largest Multinational Innovation Program, to Invest €13.4M in Wi-Charge, a Game Changing Wireless Power Company
- European Weightlifting Federation on its way for Electoral Congress
- “Without women, We are unable to solve the world’s greatest challenges” — She Loves Tech 12 Hot Finalists ready to get their chance at the Local Pitch in South Europe!
- Significant improvement in increasing Time In Range and reducing hypoglycemia among people equipped with Diabeloop DBLG1
- Digi Communications N.V. Announces the Convocation of the Company’s Extraordinary General Meeting of Shareholders on 4 November 2021 in order to appoint KPMG N.V. as the Company’s new statutory auditor for the financial year 2021
- Unit of Measure enters partnership with Stibo Systems
- Haizol, metal manufacturing giant, launch a brand new website which is both user friendly and interactive
- Groundbreaking Immersive Experience from Samsung and Artist Michael Murphy Reveals a New Perspective for Visual Entertainment Through the Stunningly Slim Neo QLED TV
- Collaboration between Airbus and Neural Concept
- Archpriest Nikolay Balashov on Patriarch Bartholomew’s speeches in Kiev
- ABB's Peter Voser joins Xynteo's Europe Delivers partnership as it new Chairman
- Digi Communications NV announces that a new stock option programme was approved
- Leverage the benefits of digital manufacturing with Haizol
- Digi Communications NV announces the release of the H1 2021 Financial Results
- Digi Communications NV announces Investors Call on the Financial Results for H1 2021
- Rockegitarist-Sensasjon Rocky Kramer Har Fått Hovedrollen I Mutt Productions Filmen Rockin’ In Time
- Dispatch.d Offers Unique US Market Entry Services for European Impact Brands
- CSA Research’s New Localization Intelligence Analyzer, powered by LocHub, Helps Organizations Improve their Website’s Effectiveness for Global Customers
- Customer Data Platform Industry Accelerated During Pandemic: CDP Institute Report
- Digi Communications N.V. announces that two of its subsidiaries entered into two facility agreements
- Introducing Cap Expand Partners, Helping Business Leaders Break International Barriers
- Hong Kong’s Innovation and Technology Venture Fund Becomes Strategic Financial Investor of Ignatica
- Cure for prostate cancer on the horizon
- Fanpictor signs multi-year partnership with Royal Belgian Football Association
- Fanpictor unterzeichnet mehrjährige Partnerschaft mit dem Königlich Belgischen Fussballverband
- Fanpictor signe un partenariat pluriannuel avec la Royal Belgian Football Association
- Fanpictor firma una colaboración de varios años con la Real Federación Belga de Fútbol
- Fanpictor firma una partnership pluriennale con la Royal Belgian Football Association
- Fanpictor tekent meerjarige partnership met Koninklijke Belgische Voetbalbond
- Launch of the New Akenza Platform
- De zelflerende algoritme DBLG1®: eenvoudig te gebruiken voor een optimale en gepersonaliseerde behandeling van diabetes type 1
- Launch of the Anna Lindh Foundation Virtual Marathon for Dialogue!
- Digi Communications N.V. announces the exercise of stock options by the Executive Director of the Company pursuant to the decision of the Company’s general meeting of shareholders dated 30 April 2020 and in accordance with the stock option plan approved at the level of the Company in 2017
- New research unlocks long tail growth opportunity for the tech industry
- Digi Communications NV announces the availability of the instructions on the 2020 share dividend payment
- Digi Communications NV announces that conditional stock options were granted to several Directors of the Company based on the approval of the general meeting of shareholders from 18 May 2021
- Digi Communications N.V. Announces the Company’s General Shareholders Meeting resolutions adopted on 18 May 2021 approving, amongst others, the 2020 Annual Accounts
- Digi Communications N.V. (“Digi”) announces the Q1 2021 Financial results
- Digi Communications NV announces Investors Call for the Q1 2021 Financial Results
- Digi Communications N.V. announces an Amendment to the 2021 Financial Calendar
- Fastpayhotels Hits an Industry Milestone by Connecting 500 Hotels Per Day Through DerbySoft Technology
- 4 ways to build a more flexible supply chain
- Join the world's leading virtual CBD event for FREE
- DEEPENING STRATEGIC RELATIONSHIP BETWEEN UBC AND PIONEERING DECENTRALISED PLATFORM, MANYONE
- Mono Solutions recognizes Norwegian small business agency with best website 2021 award
- Mono Solutions and Xrysos Odigos unlock new opportunities for small businesses
- Behind the scenes of a 10,000-people online conference: creating a live-event atmosphere and leveraging cybersecurity software
- Largest Supply Chain for Face masks, FFP2, FFP3 and cloth masks
- TRANSMAR AND TRANSMETRICS SIGN DEAL FOR STATE-OF-THE-ART LOGISTICS COLLABORATION
- Amendment of Digi Communications N.V. Financial Calendar for 2021
- 4iG and Digi Communications NV’s Romanian subsidiary have entered into a term sheet with regards to a potential acquisition by 4iG of DIGI Group’s Hungarian operations
- “Building Healthy Relationships and Enhancing Gender Equality”: Young women from Cyprus, Egypt, Lebanon and Jordan come together
- Bring Ventures investit dans Crossborderit (CBIT), DDP et une solution de commerce électronique
- Bring Ventures investiert in Crossborderit (CBIT), eine DDP (geliefert verzollt) und E-Commerce Lösung
- Bring Ventures invests in Crossborderit (CBIT), DDP and ecommerce solution
- Lionspeed GP with Patrick Kolb and Lorenzo Rocco joins forces with CarCollection Motorsport in 2021
- Eurekos, ein klassenbester LMS-Anbieter, hat seine Position im renommierten Fosway 9-Grid™ für Lernsysteme verbessert
- Eurekos, en førsteklasses LMS-udbyder, har forstærket sin position på den prestigefyldte Fosway 9-Grid™ for læringssystemer
- Eurekos, ein erstklassiger LMS-Anbieter, hat seine Position auf dem renommierten Fosway 9-Grid™ für Lernsysteme weiter ausgebaut
- Digi Communications N.V. announces Share transaction made by an executive director of the Company with class B shares
GreenMantra Technologies Announces Exclusive Distribution Relationship with HARKE GROUP
- Digi Communications N.V.: Announces an Amendment to the Financial Calendar for 2021
- Ideanomics Invests $13M in Italian EV Motorcycle Company, Energica
- DigiSky and Asman Technology Announce Global Reseller Agreement
- Neowintech - O Marketplace Da Sua Próxima Solução Financeira
- Neowintech - Il Marketplace per la tua prossima soluzione finanziaria
- PIONEERING DECENTRALISED SECURE MESSAGING PLATFORM MANYONE ANNOUNCES STRATEGIC RELATIONSHIP WITH UNIVERSITY COLLEGE LONDON CENTRE BLOCKCHAIN TECHNOLOGY
- Digi Communications NV announces the release of the 2020 Preliminary Financial Results
- Fraunhofer IGD develops automated robotic arm to scan cultural objects in 3D, now cooperating with Phase One
- Adapt Fast or Disappear – Choosing the Right Supplier
- Digi Communications NV announces Investors Call for the 2020 Preliminary Financial Results
- A URSAPHARM Arzneimittel e a CEBINA anunciam uma parceria com vista a reaproveitar o anti-histamínico azelastina para combater a COVID-19
- URSAPHARM Arzneimittel et CEBINA annoncent un partenariat pour reconvertir l'antihistaminique azélastine afin de lutter contre la COVID-19
- URSAPHARM Arzneimittel y CEBINA anuncian una colaboración para readaptar el antihistamínico azelastine para combatir la COVID-19
- URSAPHARM Arzneimittel and CEBINA announce partnership to repurpose the antihistamine azelastine to combat COVID-19
- ANIL UZUN Will Launch Bass Guitar Lessons Series on Youtube
- Henrik Stampe Appointed CEO for Mono Solutions
- Anna Mossberg leder Nordens största privata AI-lab i Sverige: "Utan AI riskerar svenska företag att förlora sin konkurrensfördel."
- What COVID-19 has taught us about manufacturing & the importance of a digital online marketplace
- Digi Communications N.V. announces: the Supreme Court of Hungary dismissed the Company’s appeal related to the 5G Tender procedure
- Customer Data Platform Industry to Reach $1.5 Billion in 2021: CDP Institute Report
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