Lagardère Active: Success for Be

Paris, 18-2-2013 — /europawire.eu/ — With 224,727 copies sold as of the last quarter of 2012 (2012 officially declared single-issue sales), the magazine Be has positioned itself, since the change in its frequency of publication last October, as the second-ranking monthly targeted at the thirty-something generation.

These excellent results, exceeding both our projections and the expectations of the market, completely validate the appropriateness of our publication frequency/positioning strategy.

Franck Espiasse-Cabau, publisher of Lagardère Active’s Women’s division, commented as follows: “The success of a bold strategy and the high quality of execution by the teams of Be have led us to strengthen our commitment and investment in this title for the coming years.”