Cutting Carbon: ZWILLING Unveils Earth Day Knife Set with Outokumpu Circle Green® Steel

(IN BRIEF) In celebration of Earth Day, ZWILLING collaborates with Outokumpu to launch a special edition knife block set crafted with Circle Green Dura stainless steel, embodying sustainability and style. The initiative underscores Outokumpu’s commitment to reducing carbon emissions in stainless steel production, with Circle Green boasting a significantly lower carbon footprint compared to industry standards. Partnering with STAHL KREBS, Outokumpu delivers the steel to Solingen, where ZWILLING integrates it with FSC-certified wood for a durable and responsible finish. The six-piece knife set not only offers superior cutting performance but also reflects the growing demand for eco-friendly products among conscientious consumers. Christian Koch, Sales Director at Outokumpu, emphasizes the alignment of prestige and sustainability in this collaboration, highlighting the importance of quality and carbon reduction in modern consumer choices.

(PRESS RELEASE) HELSINKI, 19-Apr-2024 — /EuropaWire/ — The ZWILLING Pro Earth Day Special Edition knife block combines Outokumpu Circle Green steel with FSC-certified Kotibé wood for a stainless, stylish, and super sustainable finish.

As communities worldwide observe Earth Day, Outokumpu is proud to announce its part in the launch of a new special edition knife block from ZWILLING, one of the global leading suppliers of high-quality products for modern home kitchens. Crafted with Circle Green Dura stainless steel, the Pro Earth Day Special Edition Knife Set embodies the spirit of sustainability on a day for companies and customers alike to reflect on the world’s most pressing environmental challenges.

Raw materials and manufacturing account for the majority of carbon emissions generated during the knife production cycle. From the start of this project, the use of Circle Green steel, ensured that 50% of the carbon dioxide emissions were saved during the manufacturing process compared to conventional production. It is produced by Outokumpu and brought to Solingen by future-oriented steel trading company STAHL KREBS.

Circle Green in general has a carbon footprint which is up to 93% lower compared to the global industry average.  This is achieved firstly by using only renewable sources and low-carbon electricity in our production. Secondly, Outokumpu has the highest recycling rate and uses more scrap than any other stainless steel manufacturer in the world. Last but not least, significant emissions reductions are achieved by looking into the entire value chain and then acting on it, such as using biogas instead of natural gas in the production process.

The total carbon footprint of the product is further reduced by ZWILLING’s own 100% reliance on renewable energy at its Solingen headquarters, as well as its use of FSC (Forest Stewardship Council®)-certified wood for the knife block and knife handles: Kotibé wood and European thermo beech respectively. Even without preservatives or chemicals, the materials are extremely durable and therefore support responsible forestry.

The six-piece set includes essentials such as a chef’s knife, a bread knife, a meat knife, a compact chef’s knife, and a paring and garnishing knife, all featuring the superior durability of Outokumpu stainless steel. The ice-hardened FRIODUR blade is particularly sharp and robust, supported by an ergonomic handle for comfort, balance, and precision. The result is a series of knives that can not only last for generations, but also meet the high standards of quality and cutting performance.

“This Earth Day, we are proud to showcase the role of Circle Green towards zero stainless steel in this collaboration with STAHL KREBS and ZWILLING. Together, we are proving that prestige products can go hand-in-hand with carbon reduction. For the rapidly growing base of environmentally-conscious customers, durability and sustainability are not just bonuses — they are equal with quality.” says Christian Koch, Sales Director AABC BL Advanced Materials at Outokumpu.

For additional details about Outokumpu and Circle Green, please visit outokumpu.com/circlegreen

Media Contacts:

Investors:
Linda Häkkilä
Head of Investor Relations
tel. +358 400 719 669

Media:
Päivi Allenius
VP – Communications & Brand
tel. +358 40 753 7374

Outokumpu media desk
+358 40 351 9840

SOURCE: Outokumpu Oyj