CRITICAL Software unveiled new corporate identity based on its core values (Innovation, Excellence, Cooperation and Reliability)

Coimbra, Portugal, 21-2-2014 — /EuropaWire/ — CRITICAL Software, which specialises in software engineering for critical information systems, introduces today a new corporate identity, based on its core values (Innovation, Excellence, Cooperation and Reliability), in order to meet the need to express CRITICAL Software’s positioning and strategy with maximum clarity, strength and distinction. With this new brand architecture, the company also intends to build a unified structure, consistent across its wide range of products and solutions, supporting their own worldwide growth. The new brand identity will help to expand the company’s visibility, becoming better prepared to face the future challenges.

The new logo, which keeps the designation (CRITICAL Software), was developed from perfectly geometrical shapes; a square and two circles come together to form a single point, revealing a new figure that conveys our “cutting edge” and innovation values that our brand portrays.

On a chromatic level, the gradient of warm and intense red tones that expresses energy and dynamism, rigor and excellence, trust, credibility and passion that drive this business project since its inception in 1998.

CRITICAL Software’s new corporate identity also includes a new brand architecture, designed to restructure and reorganize our offer, maximizing synergies and more clearly, simply and powerfully communicating CRITICAL Software.

“CRITICAL Software is globally recognised for its ability to create innovative and pioneering solutions for critical systems. The company aims to strengthen its commitment to excellence, by continuously providing world class technical expertise to their customers, resulting from the relentless investment in human capital. We believe that the new identity reflects these higher standards in a clearer way, empowering our internal culture based accuracy, expertise, talent, innovation and quality. A culture that supports the flexibility and agility necessary to face new challenges and global realities. The company’s rebranding was crucial to highlight a new stage of our business life and to embrace a future of success.” said Marco Costa, CEO at CRITICAL Software.

“With this new corporate identity we are building a global brand, with a unique and consistent identity, across all industries, technologies and countries that enable us to combine all products, services and solutions into a unified single voice and set of values.Additionally, we adopted the monolithic structure that allows us to give a sense of coherence to our broad and diversified offer. This new brand architecture is essential to communicate consistently with all audiences in all geographies.” explains Sandra Cordeiro, Head of Marketing at CRITICAL Software.

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