PUMA Teams Up with Rosé of BLACKPINK to Redefine Classic Style and Culture

PUMA Teams Up with Rosé of BLACKPINK to Redefine Classic Style and Culture

(IN BRIEF) PUMA has announced a new partnership with Rosé from BLACKPINK, one of K-pop’s most influential groups. As PUMA’s newest ambassador, Rosé will collaborate on global campaigns and the “Rewrite the Classics” initiative, focusing on iconic PUMA styles. Her role aims to infuse fresh perspectives into PUMA’s classic offerings, starting with the Palermo sneaker. Known for her music and fashion impact, Rosé’s debut solo album and achievements underscore her cultural influence, making her a fitting addition to PUMA’s roster of Sportstyle ambassadors.

(PRESS RELEASE) HERZOGENAURACH, 18-Jun-2024 — /EuropaWire/ — PUMA announces its exciting collaboration with Rosé, a celebrated member of the globally renowned K-pop group BLACKPINK. Known for her influential presence in both music and fashion, Rosé will bring her unique vision and voice to PUMA’s global campaigns and storytelling initiatives.

As an ambassador, Rosé will play a pivotal role in promoting PUMA’s iconic silhouettes and supporting the “Rewrite the Classics” program. This initiative aims to rejuvenate PUMA’s timeless franchises for a new generation of consumers.

“I am thrilled to join the PUMA family and embark on this journey with my fans,” said Rosé, expressing her enthusiasm about the partnership.

Joining esteemed PUMA Sportstyle ambassadors such as Rihanna, A$AP Rocky, Dua Lipa, and Skepta, Rosé kicks off her collaboration by styling the PUMA Palermo, putting her own spin on the classic low-top design. Throughout the partnership, she will continue to champion additional classic franchises within PUMA’s Sportstyle category.

Maria Valdes, Chief Product Officer for PUMA, remarked, “Rosé’s extraordinary influence across music, fashion, and culture makes her an inspiring choice for PUMA. Her involvement will be instrumental in reshaping our classic offerings through the ‘Rewrite the Classics’ program, spotlighting iconic lines like Palermo and Speedcat. We are delighted to welcome her to the PUMA family and look forward to achieving great things together.”

Recognized globally for her musical talent and fashion-forward persona, Rosé discovered her passion for music at an early age, mastering piano and guitar before launching her successful career. Her debut album ‘R,’ featuring the record-breaking single “On the Ground,” solidified her status as a solo artist with unprecedented achievements in the K-pop industry.

Media Contacts:

Teamhead Touchpoints Sportstyle

Senior Manager PR for Sportstyle



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