Category Archives: Sports

Sports Press Releases & News distributed via EuropaWire

SEAT & CUPRA Positions Martorell as European EV Manufacturing Hub with Start of CUPRA Raval and Volkswagen ID. Polo Production

(IN BRIEF) SEAT & CUPRA has started production of the CUPRA Raval and Volkswagen ID. Polo at its Martorell plant, marking the beginning of production for the Electric Urban Car Family and strengthening Spain’s role as a major European hub … Read the full press release

EE Uses Home Nations Football Partnership to Promote Positive Masculinity and Digital Safety for Young Boys

(IN BRIEF) EE has launched Yes Boys, a new integrated PR and marketing campaign designed to support young boys as they face the pressures of growing up online, while positioning football communities as a positive force for confidence, identity and … Read the full press release

Atos Expands Sports Innovation Role Through CONMEBOL eLibertadores and South American Football Digital Ecosystem

(IN BRIEF) Atos has supported the CONMEBOL eLibertadores, one of the world’s most recognised football eSports competitions, as part of its role in helping CONMEBOL develop more interactive and digital-first fan experiences. The initiative builds on the strategic partnership established … Read the full press release

Scott McTominay’s Iconic Goal Featured on Limited Edition Bank of Scotland £20 Note Supporting Homelessness Charity

(IN BRIEF) Bank of Scotland has unveiled a limited edition £20 banknote featuring artwork inspired by Scott McTominay’s overhead-kick goal, celebrating Scotland’s return to the top stage of international football. The collector-style design combines traditional banknote elements with imagery of … Read the full press release

Company-Wide Gasum Activity Challenge Promotes Wellbeing and Raises Support for Save the Children Finland

(IN BRIEF) Gasum has completed a company-wide Activity Challenge launched after an initiative from the Finnish Olympic Committee, encouraging employees to increase everyday movement, support wellbeing and strengthen community spirit across teams and locations. Employees participated in a wide range … Read the full press release

Home Nations Football Legends Join BT and Frank Skinner in Campaign Celebrating Shared Tournament Spirit

(IN BRIEF) BT has launched a new UEFA EURO 2028™ campaign built around a fan-inspired football poem titled “Four Nations, One Chant,” featuring Frank Skinner alongside Home Nations football figures Izzy Christiansen, Keith Gillespie, Helen Ward and Rachel Corsie. The … Read the full press release

Lloyds Reports Sharp Increase in Football Ticket Scams Before Upcoming World Cup Tournament

(IN BRIEF) Lloyds and the UK Home Office are warning football fans about rising ticket scams ahead of the 2026 FIFA World Cup. Lloyds data shows football-related ticket fraud increased by 36 percent during the current Premier League season, with … Read the full press release

Eneco and TIG Sports & Events Unveil Long-Term Partnership to Develop Sustainable Cycling Platform

(IN BRIEF) Eneco is returning to professional cycling sponsorship after ten years as the title sponsor of the newly renamed Eneco Tour, which will replace the Tour of Holland from 2026 onward. The event will also integrate the Simac Ladies … Read the full press release

Accenture to Help Reinvent WTA Digital Infrastructure and Athlete Services Across Global Tennis Tour

(IN BRIEF) Accenture and Women’s Tennis Association have entered a multi-year partnership focused on transforming the digital infrastructure behind women’s professional tennis through technology, AI and data-driven innovation. As part of the agreement, Accenture will help modernise the WTA Player … Read the full press release

PUMA Reports Improved Profitability in First Quarter 2026 as Inventory Reduction Supports Transition Year Strategy

(IN BRIEF) PUMA reported a solid start to 2026 despite a slight decline in sales, with first-quarter revenue reaching €1.86 billion, down 1.0% on a currency-adjusted basis. The performance was supported by inventory clearance efforts, which also contributed to an … Read the full press release

Mark Langer Joins PUMA Management Board as CFO Bringing Extensive Global Leadership Experience

(IN BRIEF) PUMA has appointed Mark Langer as its new Chief Financial Officer and Member of the Management Board, effective May 1, 2026, succeeding Markus Neubrand, who will step down at the end of April and leave the company later … Read the full press release

New Partnership Between NAGRAVISION and Harmonic Brings Flexible Cloud-Based Watermarking to OTT and Live Event Broadcasters

(IN BRIEF) NAGRAVISION and Harmonic have expanded their long-standing partnership with the launch of a fully managed, event-based watermarking-as-a-service solution aimed at tackling the growing challenge of live sports piracy in the streaming era. By integrating Harmonic’s VOS 360 Media … Read the full press release

Sky Sports Commits Continued £1 Million Investment as Partnership with Kick It Out Enters Sixth Year Supporting Diversity in Football

(IN BRIEF) Sky Sports and Kick It Out have extended their long-standing partnership for a sixth year, continuing a £1 million annual investment aimed at combating discrimination and promoting inclusivity in football. Over the past year, the collaboration has supported … Read the full press release

VELUX Builds Integrated Cycling Platform with Addition of Iconic Paris Roubaix Event to Sponsorship Portfolio

(IN BRIEF) VELUX Group has expanded its cycling sponsorship platform by becoming an Official Partner of Paris-Roubaix Hauts-de-France and its women’s counterpart, building on its existing involvement with the Tour de France. The multi-year agreement, developed in collaboration with Amaury … Read the full press release

H&M MOVE Expands Activewear Offering with New Spring 2026 Running Collection Combining Technical Innovation and Modern Style

(IN BRIEF) H&M MOVE has launched a new Spring 2026 running collection for men and women, created to support the growing lifestyle of marathon training and long-distance running. Designed with a strong focus on performance, comfort and style, the collection … Read the full press release

Landsec proposes new phase of investment at Gunwharf Quays to boost footfall and attract premium global brands

(IN BRIEF) Landsec has submitted plans to redevelop the Waterfront at Gunwharf Quays in Portsmouth as part of a £45 million investment to enhance the destination’s appeal and performance. The project, marking the centre’s 25th anniversary, includes expanded waterfront terraces, … Read the full press release

Accenture Joins The R&A as Consulting Partner and Championship Patron in Long-Term Collaboration Supporting Golf’s Future

(IN BRIEF) Accenture has formed a six-year partnership with The R&A that appoints the company as the governing body’s Official Business and Technology Consulting Partner while also making it an Official Patron of The Open, AIG Women’s Open and ISPS … Read the full press release

Loughborough University Research Project Invites Women Football Fans to Share Experiences to Improve Stadium Safety

(IN BRIEF) Loughborough University is collaborating with Northumbria University and the Football Supporters’ Association on the Safer Stadiums research initiative, which aims to improve safety and inclusivity for women attending men’s football matches. The project invites women fans to share … Read the full press release

Continental Expands Terra Range with New Terra Competition Gravel Tire Designed for Speed and Multi Surface Riding

(IN BRIEF) Continental has launched the Terra Competition, the fastest gravel tire in its Terra Range, designed to combine road-bike efficiency with reliable performance on light off-road terrain. The tire features an aerodynamic tread design with a continuous center section … Read the full press release

Gorenje Appoints Football Star Luka Modrić as Brand Ambassador for European Marketing Campaigns

(IN BRIEF) Gorenje has appointed football star Luka Modrić as its new brand ambassador in a partnership built around shared values of simplicity, family life, and everyday balance. The collaboration will feature Modrić in advertising and marketing campaigns across Europe, … Read the full press release