Category Archives: Sports

Sports Press Releases & News distributed via EuropaWire

Lloyds Reports Sharp Increase in Football Ticket Scams Before Upcoming World Cup Tournament

(IN BRIEF) Lloyds and the UK Home Office are warning football fans about rising ticket scams ahead of the 2026 FIFA World Cup. Lloyds data shows football-related ticket fraud increased by 36 percent during the current Premier League season, with … Read the full press release

Eneco and TIG Sports & Events Unveil Long-Term Partnership to Develop Sustainable Cycling Platform

(IN BRIEF) Eneco is returning to professional cycling sponsorship after ten years as the title sponsor of the newly renamed Eneco Tour, which will replace the Tour of Holland from 2026 onward. The event will also integrate the Simac Ladies … Read the full press release

Accenture to Help Reinvent WTA Digital Infrastructure and Athlete Services Across Global Tennis Tour

(IN BRIEF) Accenture and Women’s Tennis Association have entered a multi-year partnership focused on transforming the digital infrastructure behind women’s professional tennis through technology, AI and data-driven innovation. As part of the agreement, Accenture will help modernise the WTA Player … Read the full press release

PUMA Reports Improved Profitability in First Quarter 2026 as Inventory Reduction Supports Transition Year Strategy

(IN BRIEF) PUMA reported a solid start to 2026 despite a slight decline in sales, with first-quarter revenue reaching €1.86 billion, down 1.0% on a currency-adjusted basis. The performance was supported by inventory clearance efforts, which also contributed to an … Read the full press release

Mark Langer Joins PUMA Management Board as CFO Bringing Extensive Global Leadership Experience

(IN BRIEF) PUMA has appointed Mark Langer as its new Chief Financial Officer and Member of the Management Board, effective May 1, 2026, succeeding Markus Neubrand, who will step down at the end of April and leave the company later … Read the full press release

New Partnership Between NAGRAVISION and Harmonic Brings Flexible Cloud-Based Watermarking to OTT and Live Event Broadcasters

(IN BRIEF) NAGRAVISION and Harmonic have expanded their long-standing partnership with the launch of a fully managed, event-based watermarking-as-a-service solution aimed at tackling the growing challenge of live sports piracy in the streaming era. By integrating Harmonic’s VOS 360 Media … Read the full press release

Sky Sports Commits Continued £1 Million Investment as Partnership with Kick It Out Enters Sixth Year Supporting Diversity in Football

(IN BRIEF) Sky Sports and Kick It Out have extended their long-standing partnership for a sixth year, continuing a £1 million annual investment aimed at combating discrimination and promoting inclusivity in football. Over the past year, the collaboration has supported … Read the full press release

VELUX Builds Integrated Cycling Platform with Addition of Iconic Paris Roubaix Event to Sponsorship Portfolio

(IN BRIEF) VELUX Group has expanded its cycling sponsorship platform by becoming an Official Partner of Paris-Roubaix Hauts-de-France and its women’s counterpart, building on its existing involvement with the Tour de France. The multi-year agreement, developed in collaboration with Amaury … Read the full press release

H&M MOVE Expands Activewear Offering with New Spring 2026 Running Collection Combining Technical Innovation and Modern Style

(IN BRIEF) H&M MOVE has launched a new Spring 2026 running collection for men and women, created to support the growing lifestyle of marathon training and long-distance running. Designed with a strong focus on performance, comfort and style, the collection … Read the full press release

Landsec proposes new phase of investment at Gunwharf Quays to boost footfall and attract premium global brands

(IN BRIEF) Landsec has submitted plans to redevelop the Waterfront at Gunwharf Quays in Portsmouth as part of a £45 million investment to enhance the destination’s appeal and performance. The project, marking the centre’s 25th anniversary, includes expanded waterfront terraces, … Read the full press release

Accenture Joins The R&A as Consulting Partner and Championship Patron in Long-Term Collaboration Supporting Golf’s Future

(IN BRIEF) Accenture has formed a six-year partnership with The R&A that appoints the company as the governing body’s Official Business and Technology Consulting Partner while also making it an Official Patron of The Open, AIG Women’s Open and ISPS … Read the full press release

Loughborough University Research Project Invites Women Football Fans to Share Experiences to Improve Stadium Safety

(IN BRIEF) Loughborough University is collaborating with Northumbria University and the Football Supporters’ Association on the Safer Stadiums research initiative, which aims to improve safety and inclusivity for women attending men’s football matches. The project invites women fans to share … Read the full press release

Continental Expands Terra Range with New Terra Competition Gravel Tire Designed for Speed and Multi Surface Riding

(IN BRIEF) Continental has launched the Terra Competition, the fastest gravel tire in its Terra Range, designed to combine road-bike efficiency with reliable performance on light off-road terrain. The tire features an aerodynamic tread design with a continuous center section … Read the full press release

Gorenje Appoints Football Star Luka Modrić as Brand Ambassador for European Marketing Campaigns

(IN BRIEF) Gorenje has appointed football star Luka Modrić as its new brand ambassador in a partnership built around shared values of simplicity, family life, and everyday balance. The collaboration will feature Modrić in advertising and marketing campaigns across Europe, … Read the full press release

AVL RACETECH Strengthens Collaboration with Ed Carpenter Racing Through Advanced Vehicle Simulation Technologies

(IN BRIEF) AVL RACETECH and Ed Carpenter Racing have expanded their collaboration into an official technical partnership, with AVL becoming the team’s Official Dynamic Vehicle Simulation Partner in the NTT INDYCAR SERIES. The partnership centers on the use of AVL … Read the full press release

Loughborough University Recognised for Sustainability Leadership and Sports Research Podcast at Industry Awards

(IN BRIEF) Loughborough University has been shortlisted in two categories at the 2026 Sports Industry Awards, recognising achievements in environmental sustainability and sports communication. The Environmental Sustainability nomination highlights climate-focused initiatives across the University’s sports facilities, including the decarbonisation of … Read the full press release

Viaplay Group Secures Long Term EFL Championship Rights to Deliver Complete English Football Coverage Across the Nordics

(IN BRIEF) Viaplay Group has signed a multi-year agreement to retain exclusive Nordic broadcast rights to the EFL Championship until 2028, allowing the platform to stream every match live, including the Play-Offs at Wembley. The deal adds to Viaplay’s existing … Read the full press release

Atos Supports UEFA Futsal EURO 2026 Across Three Countries While Strengthening Long-Term Partnership with UEFA

(IN BRIEF) Atos has successfully delivered comprehensive IT and digital operations support for UEFA Futsal EURO™ 2026 across Latvia, Lithuania, and Slovenia, deploying on-site and remote teams to manage accreditation, infrastructure, networks, and user support, while also completing its first … Read the full press release

Loughborough University Becomes Exclusive Education Partner to Team England Ahead of the 2026 Commonwealth Games

(IN BRIEF) Loughborough University has secured a landmark partnership with Team England ahead of the 2026 Commonwealth Games in Glasgow, becoming the team’s exclusive education sector partner and the first institution in Games history to feature on official podium kit. … Read the full press release

ABN AMRO Expands Commitment to Inclusive Sport with New Scholarship Supporting Pathway to Elite Wheelchair Tennis

(IN BRIEF) ABN AMRO has launched a new multi-year Sport Scholarship for wheelchair tennis players at the ABN AMRO Open, based on research showing that ambitious wheelchair athletes face significantly higher annual sports-related costs of €16,000 to €26,500 compared to … Read the full press release