Category Archives: Sports

Sports Press Releases & News distributed via EuropaWire

Allianz Teams Up with Football Star Harry Kane as Global Brand Ambassador

(IN BRIEF) Allianz has partnered with football star Harry Kane, naming him as their global brand ambassador. Kane, known for his football prowess and advocacy for mental health, will collaborate with Allianz on marketing initiatives aimed at inspiring the next … Read the full press release

University of Warwick Hosts Spectacular Finale for Flame of Friendship Project, Uniting Coventry Schools in Olympic Spirit

(IN BRIEF) The University of Warwick concluded the Flame of Friendship project with a lively finale, uniting over 700 school children and teachers from 63 schools across Coventry. Held at the Sports and Wellness Hub, the event featured a vibrant … Read the full press release

Iberdrola Chairman Ignacio Galán Visits Spanish Women’s National Soccer Team to Show Support

(IN BRIEF) Ignacio Galán, Chairman of Iberdrola, visited the Spanish women’s national soccer team at their training camp in Las Rozas to express the company’s unwavering support ahead of their games in Paris. Galán praised the team’s talent and recent … Read the full press release

Warwick Psychologist Analyzes Wimbledon’s Prestige and Its Appeal Over Football

(IN BRIEF) Dr. Elisabeth Blagrove, a psychologist at The University of Warwick, examines why Wimbledon is often viewed as prestigious and posh. She attributes this to its rich history, strict dress codes, and exclusive elements. Dr. Blagrove also suggests that … Read the full press release

Loughborough Tennis Prodigy Henry Searle Granted Wildcard Entry for Wimbledon Singles Main Draw

(IN BRIEF) Henry Searle, an 18-year-old talent from Loughborough University National Tennis Academy (LUNTA), has been granted a wildcard entry to compete in the singles main draw at Wimbledon this summer. The tournament runs from July 1 to July 14. … Read the full press release

Henkel Opens Second Application Center in North Vietnam to Drive Innovation in Footwear and Fashion

(IN BRIEF) Henkel has opened a second Application Center in Thanh Hoa, North Vietnam, to support leading sports and fashion brands in Asia-Pacific and Greater China. This center complements Henkel’s existing facility in Bien Hoa, Ho Chi Minh, enhancing local … Read the full press release

PUMA Teams Up with Rosé of BLACKPINK to Redefine Classic Style and Culture

(IN BRIEF) PUMA has announced a new partnership with Rosé from BLACKPINK, one of K-pop’s most influential groups. As PUMA’s newest ambassador, Rosé will collaborate on global campaigns and the “Rewrite the Classics” initiative, focusing on iconic PUMA styles. Her … Read the full press release

PUMA Launches CLOUDSPUN Collection: Elevating Comfort and Performance in Athletic Wear

(IN BRIEF) PUMA has launched its CLOUDSPUN Collection, featuring innovative athletic wear known for its ultra-soft fabric and advanced performance features such as moisture-wicking and 4-way stretch. The collection includes a range of men’s and women’s apparel designed for comfort … Read the full press release

PUMA Extends Sponsorship for Christopher Street Day Nürnberg, Affirming Commitment to LGBTQ+ Rights

(IN BRIEF) PUMA extends its sponsorship of Christopher Street Day Nürnberg for three more years, highlighting its ongoing commitment to LGBTQ+ rights. The company will actively participate in Pride events, organize Pride Month activities for employees, and illuminate its headquarters … Read the full press release

University of Warwick’s Torch Relay Sparks Excitement as Grand Finale Draws Near

(IN BRIEF) The Flame of Friendship Torch Relay, a collaborative effort between the University of Warwick and 63 Coventry schools, is approaching its culmination on 8th July, with less than 20 stops remaining. Since its inception, the relay has visited … Read the full press release

WickedBet Unveils Exciting Euro 2024 Promotion with Boosted Odds

(IN BRIEF) WickedBet introduces a special promotion for Euro 2024, offering enhanced odds on selected matches throughout the tournament from June 14th to July 14th. Each day, WickedBet will spotlight a match, boosting the odds on either game outcomes or … Read the full press release

French Guiana Makes Olympic History with Torch Relay Debut

(IN BRIEF) French Guiana made history as the first French overseas territory to host the Olympic Torch Relay, showcasing its stunning landscapes and cultural heritage. The relay, organized by the French Federation for judo, featured local celebrities like Lucie Décosse … Read the full press release

Orange Announces Unprecedented Initiative: Free 5G Access for All Customers During Paris 2024 Olympics

(IN BRIEF) In an unprecedented move, Orange announces an exceptional initiative to enhance connectivity for its customers during the Paris 2024 Games. From June 3 to September 8, 2024, all 4G consumer and business customers will have access to Orange’s … Read the full press release

ABN AMRO and Roxeanne Hazes Release Tribute Song to Dutch Football Icon Sherida Spitse

(IN BRIEF) ABN AMRO, in collaboration with Roxeanne Hazes, has unveiled a tribute song and video clip titled “Omdat je me ziet” (Because you see me) dedicated to Sherida Spitse, a revered figure in Dutch women’s football. This initiative aims … Read the full press release

Atos Successfully Completes Final Technology Rehearsal for Paris 2024 Olympics

(IN BRIEF) Atos has concluded the final Technology Rehearsal ahead of the Olympic and Paralympic Games Paris 2024, conducting tests from May 13 to 17 across various venues in Paris and other sites of the Games. The rehearsals aimed to … Read the full press release

Pirelli Prepares for ADAC RAVENOL 24h Nürburgring with Extensive Tyre Training

(IN BRIEF) Pirelli is gearing up for the ADAC RAVENOL 24h Nürburgring, supplying tyres for various classes of vehicles in one of motorsport’s most demanding events. With over 20,000 employees and partners trained in electrification and digital skills, JLR is … Read the full press release

Netball Super League Announces Eight Clubs to Propel League Forward in 2025 Relaunch

(IN BRIEF) The Netball Super League (NSL) in the UK, aiming for professionalization, has revealed the eight successful clubs chosen through a rigorous tender process to participate in the league’s relaunch from 2025. With a focus on fewer clubs for … Read the full press release

Rheinmetall and Borussia Dortmund Forge Strategic Partnership to Champion Social Awareness

(IN BRIEF) Rheinmetall and Borussia Dortmund announce a significant three-year partnership, marking Rheinmetall as a “Champion Partner” to the Bundesliga club. This collaboration aims to leverage wide-reaching advertising space, marketing rights, and event opportunities within the stadium and club grounds, … Read the full press release

Deutsche Telekom Elevates Connectivity for UEFA EURO 2024™

(IN BRIEF) Deutsche Telekom is gearing up German soccer stadiums for top-notch technical performance ahead of UEFA EURO 2024™, installing over 750 new 5G antennas and around 65 kilometers of fiber optics. With a focus on ensuring seamless connectivity for … Read the full press release

Generali Champions Gender Equality and Youth Empowerment through Sailing

(IN BRIEF) In its ongoing commitment to fostering diversity and inclusion, Generali, the presenting sponsor of Barcolana, continues to champion gender equality and youth empowerment in the sailing community. With initiatives like the Generali Women in Sailing Trophy, dedicated to … Read the full press release

PUMA Collaborates with Lost Management Cities for Retro GV Special Sneaker Revival

(IN BRIEF) PUMA partners with Seoul-based Lost Management Cities to reintroduce the iconic 2024 GV Special sneaker from PUMA’s archives. Inspired by ‘80s tennis culture, Lost Management Cities infuses the silhouette with a playful color scheme, incorporating hand-finished details like … Read the full press release

PUMA Unveils ULTRA 5: A Futuristic Speed Machine for Football

(IN BRIEF) PUMA introduces the ULTRA 5, a groundbreaking football boot set to revolutionize speed and performance on the pitch. Engineered with insights from motorsport and collaborations with Formula One teams, the ULTRA 5 features a SPEEDSYSTEM carbon outsole and … Read the full press release

Vodafone’s 5G Fan App Enhances Spectator Experience at Record-Breaking Wales Women’s Six Nations Final

(IN BRIEF) The 2024 Wales Women’s Six Nations final witnessed a groundbreaking turnout of 10,592 fans at Cardiff’s Principality Stadium, where Vodafone UK unveiled its innovative 5G Fan App. Developed in collaboration with AR specialists, the app leverages Vodafone’s … Read the full press release

Paris 2024 Pride House Paves the Way for Inclusive Sports Legacy

(IN BRIEF) Paris 2024 announces the launch of Pride House · Paris 2024 at the Péniche Rosa Bonheur on the Seine, marking International Day Against Homophobia, Transphobia, and Biphobia. This initiative, supported by partners including Minister Aurore Bergé and IOC … Read the full press release

Olympic Torch Lights Up Haute-Garonne: A Day of Celebration and Inspiration

(IN BRIEF) Stage 9 of the Olympic Torch Relay in Haute-Garonne, South West France, was a day filled with excitement and inspiration as nearly 150 torchbearers carried the flame through various towns. The Torch Relay showcased the region’s vibrant culture … Read the full press release

PUMA and Borussia Dortmund Unveil Timeless 2024/25 Home Kit with Sustainability Focus

(IN BRIEF) PUMA and Borussia Dortmund have launched the 2024/25 Home kit, paying homage to the club’s rich heritage while incorporating modern design elements. The classic Black & Yellow kit features a sleek pinstripe flair, symbolizing Dortmund’s enduring legacy and … Read the full press release

Manchester City and PUMA Unveil 24/25 Home Kit Infused with Mancunian Spirit

(IN BRIEF) Manchester City and PUMA have revealed the new Home kit for the 2024/2025 season, incorporating elements that pay homage to Manchester’s cultural identity. The sky-blue kit features subtle threads of “0161,” representing the city’s dialing code and its … Read the full press release

Bosch Engineering and Ligier Automotive Push Boundaries with Hydrogen-Powered Racing Innovation

(IN BRIEF) Bosch Engineering and Ligier Automotive are advancing clean energy technologies in motorsport by enhancing their hydrogen-powered demonstrator vehicle. Recent intensive testing has focused on optimizing the vehicle’s engine and overall performance for endurance and robustness, achieving impressive power, … Read the full press release

University of Manchester Wins at North West England University Confucius’ Dragon Boat Festival

(IN BRIEF) The University of Liverpool’s Confucius Institute celebrated the 2024 North West England University Confucius’ Dragon Boat Festival with an exciting race at the Livegrpool Watersports Centre. Participating universities, including the University of Manchester, University of Liverpool, Edge Hill … Read the full press release

Paris 2024 Unveils Stunning Design for Olympic and Paralympic Torch Relay Cauldron by Mathieu Lehanneur

(IN BRIEF) Paris 2024, in anticipation of the Torch Relay’s arrival in Marseille on 8 May, reveals the striking design of the Olympic and Paralympic Torch Relay cauldron, crafted by renowned designer Mathieu Lehanneur and manufactured by ArcelorMittal. The cauldron, … Read the full press release

PUMA Hoops and LaMelo Ball Introduce the LaFrancé: A Bold Lifestyle Sneaker

(IN BRIEF) PUMA Hoops and LaMelo Ball have teamed up to unveil the LaFrancé, their first-ever lifestyle shoe collaboration. Inspired by LaMelo’s signature style and his lifestyle brand LaFrancé, the sneaker takes cues from 90s and early 2000s skate footwear, … Read the full press release

PUMA and Mercedes-AMG PETRONAS F1 Team Launch Exclusive Mad Dog Jones Collection

(IN BRIEF) PUMA, in collaboration with the Mercedes-AMG PETRONAS Formula One Team, introduces a groundbreaking collection by Mad Dog Jones, blending style, performance, and motorsport. Inspired by the vibrant energy of Miami’s Thermal Vision, the collection captures the chromatic vibrancy … Read the full press release

Schaeffler and Marco Wittmann Embark on Sixth Year of Brand Ambassador Partnership with Innovations in DTM

(IN BRIEF) As the new season of the Deutsche Tourenwagen Masters (DTM) commences, Schaeffler and Marco Wittmann, brand ambassador since 2019, enter their sixth year of collaboration. Wittmann, driving for Schubert Motorsport, aims for success with the support of Schaeffler’s … Read the full press release

PUMA Launches RE:SUEDE 2.0 Sneakers: Taking Sustainable Footwear to the Next Level

(IN BRIEF) PUMA announces the commercial release of its RE:SUEDE 2.0 sneaker, following the successful conclusion of its two-year pilot project aimed at exploring sustainable end-of-life solutions for footwear. During the experiment, PUMA produced 500 pairs of the iconic Suede … Read the full press release

Daimler Buses Delivers Fleet of Mercedes-Benz Tourismo Coaches for European Sporting Event 2024

(IN BRIEF) In April 2024, Daimler Buses handed over 24 Mercedes-Benz Tourismo 15 RHD touring coaches to Autobus Oberbayern GmbH from Munich and Bus-Verkehr Berlin KG (BVB) from Berlin. Each company received 12 coaches, which will be used as team … Read the full press release

Barclays and LTA Join Forces to Serve Up Free Park Tennis Across Britain

(IN BRIEF) Barclays and the Lawn Tennis Association (LTA) have launched a new five-year partnership aimed at getting 150,000 people playing tennis more regularly in parks across Britain. Through the initiative “Barclays Free Park Tennis,” free volunteer-led tennis sessions will … Read the full press release

PUMA x Mercedes-AMG PETRONAS F1 Team: Unveiling the Crews Go Summer Collection

(IN BRIEF) PUMA collaborates with the Mercedes-AMG PETRONAS F1 Team to introduce the Crews Go Summer Collection, seamlessly blending the team’s iconic identity with casual streetwear silhouettes. Each piece in the collection, from hoodies to shorts and shirts, exudes track … Read the full press release

Paris 2024 Torch Relay: Countdown to Spectacular Celebration Begins

(IN BRIEF) With only 100 days until the Paris 2024 Olympic Games, anticipation builds as the Olympic Flame prepares to be ignited in Olympia, Greece. The Flame’s journey to France will commence with a historic ceremony featuring the participation of … Read the full press release

PUMA Launches “FOREVER. FASTER.” Campaign: Inviting All to Embrace Speed and Sporting Excellence

(IN BRIEF) PUMA unveils its first worldwide brand campaign in a decade, titled “FOREVER. FASTER. – See The Game Like We Do,” aiming to solidify its position as the fastest sports brand globally. Rooted in PUMA’s DNA, the campaign celebrates … Read the full press release

Paris 2024 Torch Relay: Coca-Cola Concert Series to Ignite Festivities Across France

(IN BRIEF) The Paris 2024 Torch Relay, sponsored by Coca-Cola, Banque Populaire & Caisse d’Epargne, promises an electrifying celebration as it traverses France, starting from Marseille on 8 May. With the flame’s arrival, the festivities will kick off, featuring six … Read the full press release