PUMA Extends Sponsorship for Christopher Street Day Nürnberg, Affirming Commitment to LGBTQ+ Rights

PUMA Extends Sponsorship for Christopher Street Day Nürnberg, Affirming Commitment to LGBTQ+ Rights

(IN BRIEF) PUMA extends its sponsorship of Christopher Street Day Nürnberg for three more years, highlighting its ongoing commitment to LGBTQ+ rights. The company will actively participate in Pride events, organize Pride Month activities for employees, and illuminate its headquarters with rainbow colors. PUMA’s dedication to diversity and inclusion extends globally, with partnerships in the US and Spain. This commitment has earned PUMA recognition as a leader in diversity.

(PRESS RELEASE) HERZOGENAURACH, 13-Jun-2024 — /EuropaWire/ — Sports giant PUMA announces its renewed sponsorship of Christopher Street Day Nürnberg e.V. (CSD) for the next three years, reaffirming its dedication to advocating for LGBTQ+ rights in the Nuremberg metropolitan area.

Throughout the Nürnberg Pride weeks this July and August, PUMA will stand alongside CSD Nürnberg at various events, hosting an information booth and a parade float. This marks the fifth consecutive year of PUMA’s support for the organization, now solidified with a multi-year sponsorship agreement.

As part of its Pride Month initiatives, PUMA has curated a series of activities for its employees, including communication and bias training sessions, a karaoke night hosted by renowned drag queen Danny Ma Fanny, and a movie screening. Embracing its corporate value of ‘Be You’, PUMA fosters an inclusive and diverse workplace culture where every individual is empowered to thrive.

Stefanie Decker, Senior Director People & Organization at PUMA, underscores the company’s belief in the power of diversity, stating, “At PUMA, we strongly believe that diversity is the key to innovation, creativity, and success. We actively work to create an inclusive environment where everyone feels valued and respected. We are thrilled to align our values with those of CSD Nürnberg Pride.”

In a visual representation of its commitment to diversity, PUMA will illuminate its headquarters facade in rainbow colors and adorn its campus with rainbow flags throughout the month.

Beyond Germany, PUMA extends its commitment to inclusion internationally. In the US, the company collaborates with the ‘Trevor Project’ to support LGBTQ+ youth suicide prevention, while in Spain, it partners with inclusive sports clubs such as the ‘Madrid Titanes Club de Rugby’ and the ‘Panteres Grogues’ in Barcelona.

PUMA’s dedication to diversity and inclusion has garnered recognition, with the Financial Times naming the company a ‘Leader in Diversity’ for the fifth consecutive year in 2024. Additionally, PUMA was featured in the UHLALA Group’s Pride Index at the end of 2023.

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