Category Archives: Marketing

Marketing Press Releases & News distributed via EuropaWire

Tech Titans Unite: Paving Europe’s Digital Future

(IN BRIEF) Ericsson, alongside industry giants Nokia, IBM, Intel, and Vodafone, issues a rallying call to European policymakers, urging urgent action to ensure the region’s competitiveness in the digital economy. Ahead of the D9+ group meeting in Dublin, the companies … Read the full press release

Taylor Swift Fans Warned of Rising Ticket Scams Ahead of UK Tour

(IN BRIEF) As excitement mounts for Taylor Swift’s long-awaited UK tour, fans have fallen prey to a surge in concert ticket scams, with fraudsters exploiting social media platforms to target eager concert-goers. Analysis by Lloyds Bank reveals a concerning trend, … Read the full press release

Leading Tech Giants Advocate for EU Digital Competitiveness

(IN BRIEF) In a joint statement, Ericsson, IBM, Intel, Nokia, and Vodafone urged policymakers to prioritize Europe’s digital competitiveness, emphasizing the need for a true Digital Single Market, investment in advanced connectivity, and tailored regulatory frameworks. The companies highlighted five … Read the full press release

Unilever Unveils Wonder Wash: A Breakthrough 15-Minute Laundry Detergent

(IN BRIEF) Unilever introduces Wonder Wash, a groundbreaking laundry detergent under its Dirt Is Good brand, designed to excel even in short 15-minute cycles. Leveraging robotics and AI, Unilever has developed a science-backed solution to address evolving laundry needs, catering … Read the full press release

PUMA x Mercedes-AMG PETRONAS F1 Team: Unveiling the Crews Go Summer Collection

(IN BRIEF) PUMA collaborates with the Mercedes-AMG PETRONAS F1 Team to introduce the Crews Go Summer Collection, seamlessly blending the team’s iconic identity with casual streetwear silhouettes. Each piece in the collection, from hoodies to shorts and shirts, exudes track … Read the full press release

PUMA Launches “FOREVER. FASTER.” Campaign: Inviting All to Embrace Speed and Sporting Excellence

(IN BRIEF) PUMA unveils its first worldwide brand campaign in a decade, titled “FOREVER. FASTER. – See The Game Like We Do,” aiming to solidify its position as the fastest sports brand globally. Rooted in PUMA’s DNA, the campaign celebrates … Read the full press release

Volkswagen’s GTI Fanfest 2024: A Celebration of Icons Coming Home

(IN BRIEF) Volkswagen announces the upcoming GTI Fanfest, scheduled from July 26-28 at the Volkswagen Arena in Wolfsburg, with the theme “Icons Coming Home.” Tickets are available for purchase, offering access to a range of activities including car displays, stage … Read the full press release

Beyond Beauty: BASF Unveils Sustainable Solutions at in-cosmetics Global

(IN BRIEF) BASF, a leading ingredient supplier in the Personal Care industry, showcased innovative solutions at in-cosmetics Global in Paris, highlighting their commitment to sustainability and consumer-centric products. Gisela Pinheiro, Senior Vice President of BASF Personal Care Europe, emphasized the … Read the full press release

Paris 2024 Torch Relay: Coca-Cola Concert Series to Ignite Festivities Across France

(IN BRIEF) The Paris 2024 Torch Relay, sponsored by Coca-Cola, Banque Populaire & Caisse d’Epargne, promises an electrifying celebration as it traverses France, starting from Marseille on 8 May. With the flame’s arrival, the festivities will kick off, featuring six … Read the full press release

Arkema Launches Innovative Employer Brand Campaign: ‘What Are You Made Of?’

(IN BRIEF) Arkema unveils its new employer brand campaign, “What Are You Made Of?”, aimed at attracting and selecting candidates based on their unique combination of skills, qualities, and personality traits. Departing from traditional hiring approaches, Arkema emphasizes the importance … Read the full press release

AstraZeneca’s Truqap Gets Green Light in Japan for Advanced Breast Cancer Treatment

(IN BRIEF) AstraZeneca announces the approval of Truqap (capivasertib) in combination with Faslodex (fulvestrant) by the Japanese Ministry of Health, Labour, and Welfare (MHLW) for treating adult patients with unresectable or recurrent hormone receptor-positive, HER2-negative breast cancer. The approval, based … Read the full press release

GfK Consumer Climate Report: German Sentiment Improves Slowly

(IN BRIEF) The latest GfK Consumer Climate Report reveals a gradual improvement in consumer sentiment in Germany, with slight increases in economic expectations and income optimism. However, the willingness to buy remains low despite rising income, reflecting persistent consumer uncertainty … Read the full press release

Symrise Unveils Trendscope™ 2024+: Decoding Food and Beverage Trends for Innovative Solutions

(IN BRIEF) Symrise introduces the latest edition of its proprietary trend tool, Trendscope™ 2024+, aimed at deciphering consumer trends shaping the food and beverage industry. The tool amalgamates qualitative and quantitative research methods to identify key drivers such as naturalness, … Read the full press release

Citycon’s Sustainability Strategy Update Drives Green Mobility and Community Engagement in 2023

(IN BRIEF) Citycon Oyj has released its 2023 Sustainability Accounts, showcasing the impact of its revised sustainability strategy. Key achievements include the transformation of centers into transportation hubs emphasizing green mobility, integration of AI technology for enhanced energy efficiency, and … Read the full press release

Alma Media Solutions’ Cyber Pirates Podcast Wins Top Honors at Grand One Competition

(IN BRIEF) Alma Media Solutions Brand Studio’s podcast, “Cyber Pirates,” designed for DNA business solutions, has been recognized as the best podcast in the esteemed digital marketing Grand One competition. The eight-part series, targeting business decision-makers, garnered over 22,000 listeners, … Read the full press release

Kingfisher Expands Marketplace to Castorama France, Enhancing Home Improvement Offerings

(IN BRIEF) Kingfisher announces the launch of a home improvement e-commerce marketplace at Castorama France, marking another milestone in its marketplace expansion strategy. With over 500,000 new products from third-party merchants, Castorama customers will enjoy a sevenfold increase in product … Read the full press release

Telefónica Tech Partners with Ferrovial and Endesa X for Smart Lighting in Santiago de Compostela

(IN BRIEF) Telefónica Tech has been chosen as the technology partner for the digitalization of public lighting in Santiago de Compostela by the joint venture of Ferrovial and Endesa X. This initiative involves the implementation of Telefónica Tech’s intelligent lighting … Read the full press release

Patients as Partners® Europe Announces the Launch of 8th Annual Meeting with 2024 Keynotes and Topics

(IN BRIEF) The Conference Forum announced the launch of the 8th annual Patients as Partners® Europe meeting, scheduled for May 14-15, 2024, at Plaisterers’ Hall in London, England. This event brings together pharma R&D and patient advocacy to discuss patient … Read the full press release

Breakthrough Study Shows Amlitelimab’s Long-lasting Effectiveness in Atopic Dermatitis Treatment

(IN BRIEF) In a groundbreaking Phase 2b study, amlitelimab demonstrates remarkable potential in maintaining treatment response for patients with moderate to severe atopic dermatitis (AD). Presented at the American Academy of Dermatology (AAD) 2024 Conference, the study reveals sustained improvement … Read the full press release

LEGO Unveils Exciting New Sets and Teases Mario Kart for the Super Mario Universe

(IN BRIEF) The LEGO Group celebrated MAR10 Day by unveiling three thrilling new LEGO Super Mario sets: The Bowser Express Train, King Boo’s Haunted Mansion, and Battle with Roy at Peach’s Castle, set to release on August 1, 2024. These … Read the full press release

Basilea Pharmaceutica Celebrates Milestone Payment as Cresemba® Sales Soar in Asia Pacific and China

(IN BRIEF) Basilea Pharmaceutica Ltd (SIX: BSLN) announced a significant milestone with a USD 1.25 million payment triggered by the robust sales performance of its antifungal medication, Cresemba® (isavuconazole), in the Asia Pacific region and China by its license partner … Read the full press release

Mercedes-Benz Champions Diversity with “Be one of many” Campaign on International Women’s Day

(IN BRIEF) Mercedes-Benz launches its “Be one of many” campaign on International Women’s Day, showcasing three inspirational women from diverse backgrounds who have excelled in traditionally male-dominated fields. Aya Jaff, Dalad Kambhu, and Alexandra Straßburger share their stories of perseverance … Read the full press release

Novo Nordisk’s Semaglutide Shows Promise in Kidney Outcomes Trial FLOW

(IN BRIEF) Novo Nordisk has announced promising headline results from the kidney outcomes trial FLOW, which compared injectable semaglutide 1.0 mg with placebo as an adjunct to standard care for people with type 2 diabetes and chronic kidney disease (CKD). … Read the full press release

EMA Validates Marketing Authorisation Applications for AstraZeneca and Daiichi Sankyo’s Datopotamab Deruxtecan in Lung and Breast Cancer Treatment

(IN BRIEF) The European Medicines Agency (EMA) has validated two marketing authorisation applications (MAAs) for datopotamab deruxtecan (Dato-DXd), developed by AstraZeneca and Daiichi Sankyo, for the treatment of nonsquamous non-small cell lung cancer (NSCLC) and hormone receptor (HR)-positive, HER2-negative breast … Read the full press release

ABN AMRO Unveils New Brand Campaign: ‘For Every New Beginning’

(IN BRIEF) ABN AMRO introduces its new brand campaign, centered around the theme of new beginnings, reflecting its commitment to supporting clients in various life events and financial decisions. The campaign, launched with the tagline ‘For Every New Beginning’, emphasizes … Read the full press release

Accenture Bolsters Marketing Transformation with Acquisition of The Lumery

(IN BRIEF) Accenture has announced the acquisition of The Lumery, a Melbourne-based martech consultancy, to enhance its marketing transformation capabilities in Australia. The move reflects Accenture Song’s commitment to helping businesses adapt to evolving customer needs and expectations through technology-driven … Read the full press release

Alma Media Solutions Launches Efficiency Drive with Change Negotiations

(IN BRIEF) Alma Media Solutions, the centralized organization responsible for advertising sales and digital advertising development within Alma Media, is embarking on efficiency enhancement measures to bolster future competitiveness. Driven by a subdued growth outlook in the market and a … Read the full press release

Driving Innovation: Henkel Spotlights Self-Regulating PTC Heaters and More at LOPEC 2024

(IN BRIEF) Henkel, a leading provider of printed electronics materials, is set to showcase its latest innovations at the LOPEC trade show. They will unveil their functional materials tailored for smart surfaces, healthcare, and connectivity applications. The focus will be … Read the full press release

Škoda Auto India Unveils Plans for New Compact SUV to Propel Market Growth

(IN BRIEF) Škoda Auto India has announced the development of an all-new compact SUV, marking the next phase of its product expansion strategy following the successful launches of the Kushaq and Slavia models. Scheduled for debut in the first half … Read the full press release

A Decade of Excellence: BusStore’s Journey to European Industry Leadership

(IN BRIEF) BusStore, a leading European brand for marketing used buses under Daimler Buses, is celebrating its ten-year anniversary since opening its first site in Neu-Ulm, Germany, in February 2014. Over the past decade, BusStore has expanded its network to … Read the full press release

Driving Toward a Greener Future: Daimler Buses Launches Hydrogen-Powered Mercedes-Benz eCitaro G fuel cell

(IN BRIEF) Daimler Buses introduces the groundbreaking Mercedes-Benz eCitaro G fuel cell at the mobility move 2024 conference in Berlin. This electric articulated bus, featuring NMC3 batteries and hydrogen fuel cell technology, offers an impressive range of up to 400 … Read the full press release

Vodafone and Recommerce© Unveil Sustainable Shift: Europeans Favor Refurbished Phones

(IN BRIEF) The latest Recommerce© Barometer, presented in collaboration with Vodafone during Mobile World Congress 2024 in Barcelona, reveals a significant surge in European consumer interest in refurbished smartphones. Key findings indicate that over half of Europeans are now open … Read the full press release

E.ON Unveils Strategic Brand Realignment to Champion Sustainable Energy Future

(IN BRIEF) E.ON, a prominent energy company, is undergoing a strategic brand realignment to reflect its active role in driving the energy transition towards sustainability. The new brand positioning emphasizes E.ON’s commitment to shaping Europe’s sustainable energy future and taking … Read the full press release

Accenture Boosts AI-Powered Customer Insights with GemSeek Acquisition

(IN BRIEF) Accenture (NYSE: ACN) has announced its acquisition of GemSeek, a prominent player in customer experience analytics, as part of its ongoing investment in data and AI capabilities through Accenture Song. GemSeek, founded in 2011, brings advanced analytics expertise … Read the full press release

Innovative Vehicle Security: trinamiX and Continental Showcase Face Authentication at MWC

(IN BRIEF) trinamiX GmbH and Continental unveil innovative Face Authentication technology for vehicles at the Mobile World Congress. The system offers secure, contactless vehicle access and ignition via biometric user authentication, seamlessly integrated into the B-pillar and driver display. It … Read the full press release

Experienced Professional Hanna Maula Joins Neste as VP of Communications

(IN BRIEF) Hanna Maula, an experienced professional in communications and brand management, has been appointed as Vice President of Communications and Brand at Neste, effective no later than June 1, 2024. She will report directly to Hannele Jakosuo-Jansson, Executive Vice … Read the full press release

Alfa Laval Releases Updated Pump Handbook: A Comprehensive Guide to Pump Selection and Efficiency

(IN BRIEF) Alfa Laval has unveiled the latest edition of its esteemed Pump Handbook, a 375-page resource offering detailed insights into pump functionality, selection, and efficiency optimization. Originally introduced 25 years ago, the handbook has become a staple in engineering … Read the full press release

Vodafone Introduces Next-Gen XR Experience with HyperRealityHub at MWC 2024

(IN BRIEF) Vodafone introduces HyperRealityHub and 5G Network advancements at Mobile World Congress 2024. The HyperRealityHub offers lightweight glasses and shared immersive experiences, while the upgraded 5G Network in a Box provides enhanced processing power and portability. Additionally, Vodafone unveils … Read the full press release

Vodafone Debuts Next-Gen Raspberry Pi-Based 5G Network for Small Businesses

(IN BRIEF) Vodafone is introducing an enhanced version of its 5G Network in a Box at the Mobile World Congress (MWC) 2024. Developed with Lime Microsystems, this portable 5G network, housed on a Raspberry Pi, offers expanded features and capabilities. … Read the full press release

Elke Anderl Appointed as Head of Sales for Germany at T-Systems

(IN BRIEF) Elke Anderl has been appointed as the new Head of Sales for Germany at T-Systems International GmbH. With 16 years of experience in sales and service, Anderl brings extensive expertise from the automotive and telecommunications sectors. In her … Read the full press release