Category Archives: Marketing

Marketing Press Releases & News distributed via EuropaWire

Allianz Teams Up with Football Star Harry Kane as Global Brand Ambassador

(IN BRIEF) Allianz has partnered with football star Harry Kane, naming him as their global brand ambassador. Kane, known for his football prowess and advocacy for mental health, will collaborate with Allianz on marketing initiatives aimed at inspiring the next … Read the full press release

SGW Global Appoints Telcomdis as the Official European Distributor for Motorola Nursery and Motorola Sound Products

SGW Global (SGW) is delighted to announce the appointment of Telcomdis as the official distributor for Motorola Nursery and Motorola personal audio products across Europe, including the UK. (IN BRIEF) SGW Global has appointed Telcomdis as the official distributor for … Read the full press release

MYTILINEOS Energy & Metals Rebrands as Metlen: A Bold Step towards Global Expansion

(IN BRIEF) Today, MYTILINEOS Energy & Metals unveiled its new corporate brand and refreshed corporate image, marking a significant milestone in its evolution towards global expansion, innovation, and growth. The announcement, made by Chairman and CEO Evangelos Mytilineos during the … Read the full press release

Iconic Finnish Design Meets Sustainable Packaging: Marimekko’s Partnership with Stora Enso

(IN BRIEF) In a collaborative effort to reimagine gift packaging, Marimekko, the renowned Finnish design house, partnered with Stora Enso, a leading provider of renewable packaging solutions. The aim was to create a new, sustainable packaging portfolio featuring Marimekko’s iconic … Read the full press release

Louis Vuitton’s Core Values Campaign Soars with Federer and Nadal: ‘Journeys that Forge Legends’

(IN BRIEF) Louis Vuitton unveils its latest Core Values campaign, lensed by Annie Leibovitz, starring tennis legends Roger Federer and Rafael Nadal scaling the peaks of Italy’s Dolomites mountains. Titled “Journeys that Forge Legends,” the campaign symbolizes ambition, resilience, and … Read the full press release

T-Systems Welcomes Christian Loefert as New Head of Marketing

(IN BRIEF) Dr. Christian Loefert, with 16 years of experience within the Deutsche Telekom Group, is set to assume the role of Head of Marketing at T-Systems, Deutsche Telekom’s corporate customer division, starting September 1, 2024. Loefert, currently overseeing marketing … Read the full press release

IKEA UK and Woodgreen Unite in Heartwarming Collaboration to Aid Shelter Pets

(IN BRIEF) In a touching initiative, IKEA UK and Woodgreen partner to produce ‘Cat-alogue’ and ‘Dog-alogue’ lookbooks featuring shelter pets amidst IKEA’s new UTSÅDD pet furniture range, aiming to raise awareness about pet adoption and provide inspiration for creating comfortable … Read the full press release

IKEA Stores Transform Car Parks into Flea Markets to Promote Sustainability

(IN BRIEF) As part of the ongoing ‘Keep good things going’ campaign, IKEA Retail countries like Belgium, France, and Sweden are converting their store car parks into flea markets to encourage customers to extend the lifespan of their products. The … Read the full press release

HUGO BOSS Unveils HUGO BOSS XP: A Cutting-Edge Customer Loyalty Program

(IN BRIEF) HUGO BOSS introduces HUGO BOSS XP, a groundbreaking omnichannel membership program designed to revolutionize customer engagement and loyalty. Leveraging innovative technologies, including blockchain-supported elements, the program seamlessly integrates traditional loyalty features with Web3 functionalities like NFTs. With a … Read the full press release

PUMA Unveils ULTRA 5: A Futuristic Speed Machine for Football

(IN BRIEF) PUMA introduces the ULTRA 5, a groundbreaking football boot set to revolutionize speed and performance on the pitch. Engineered with insights from motorsport and collaborations with Formula One teams, the ULTRA 5 features a SPEEDSYSTEM carbon outsole and … Read the full press release

Taylor Swift’s Eras Tour: A £997m Economic Boost for the UK

(IN BRIEF) The highly anticipated Eras Tour by Taylor Swift is poised to inject a staggering £997 million into the UK economy, according to new data from Barclays. Swifties attending the tour are expected to spend an average of £848 … Read the full press release

Stellantis and Leapmotor Finalize Formation of Leapmotor International, Paving the Way for Global Expansion of EV Lineup

(IN BRIEF) Stellantis and Leapmotor have successfully completed the formation of Leapmotor International B.V., a joint venture led by Stellantis with a 51% stake, aimed at expanding the global reach of Leapmotor’s electric vehicle lineup. Spearheaded by CEO Tianshu Xin, … Read the full press release

Cotti Coffee Chooses Adyen’s Platform for Global Expansion and Enhanced Customer Experience

(IN BRIEF) Adyen, a leading financial technology platform, has partnered with Cotti Coffee to support the global coffee chain’s expansion into new international markets including Canada, Australia, Japan, Singapore, and the UAE. This strategic collaboration leverages Adyen’s single-platform solution to … Read the full press release

Marias Gamesa Revives “Cafecito con Marias Gamesa” to Support Latina Moms Ahead of Mother’s Day

(IN BRIEF) Ahead of Mother’s Day, Marias Gamesa has relaunched its digital platform “Cafecito con Marias Gamesa,” in collaboration with the Super Mamás podcast, to foster a supportive community for Latina mothers in the U.S. The initiative responds to findings … Read the full press release

KPN Launches AI Information Sessions and Introduces Google Pixel 8a

(IN BRIEF) KPN is initiating AI information sessions in its stores to enhance customer understanding and use of artificial intelligence, coinciding with the launch of the Google Pixel 8a. These sessions aim to educate visitors about current and future AI … Read the full press release

The Growing Dominance of Chicken Breast Meat in Global Markets

(IN BRIEF) Chicken breast meat, preferred for its health benefits and versatility, dominates markets in North America, Europe, and Oceania, with its popularity on the rise due to its ease of preparation and adaptability in various dishes. As consumer preferences … Read the full press release

BASF Partners with IPP to Market Ammonia, Methanol, and Melamine Plants for Relocation

(IN BRIEF) BASF, in collaboration with International Process Plants (IPP), has agreed to market ammonia, methanol, and melamine plants situated at BASF’s Verbund site in Ludwigshafen, Germany. These assets, made available as part of BASF’s strategic adjustments to maintain competitiveness … Read the full press release

Lidl Introduces BILDplus Premium Offer for Lidl Plus App Users, Enhancing Customer Loyalty

(IN BRIEF) Lidl announces a new partnership with BILD Group, introducing BILDplus as a premium offer for users of the Lidl Plus app in Germany. Customers reaching a certain monthly shopping volume through Lidl Plus will receive complimentary access to … Read the full press release

Accenture Acquires SOKO to Expand Creative Influence in Brazil

(IN BRIEF) Accenture, through its renowned creative agency Droga5, has announced the acquisition of SOKO, a leading Brazilian creative agency known for its innovative and culturally resonant brand storytelling. SOKO’s integration into Droga5 São Paulo aims to strengthen the agency’s … Read the full press release

TikTok Teams Up with CTS EVENTIM to Drive Live Event Ticket Sales

(IN BRIEF) TikTok and CTS EVENTIM have joined forces to introduce a new feature enabling artists to enhance their live ticket sales by engaging with millions of users on the platform. This collaboration empowers artists to promote their tour dates … Read the full press release

Accenture Launches Global Campaign Highlighting Business Reinventions

(IN BRIEF) Accenture has announced the launch of its new global creative campaign, “Reinvented with Accenture,” showcasing the company’s collaborative efforts with clients to drive significant business transformations. Developed in partnership with Droga5, the campaign aims to spotlight innovative projects, … Read the full press release

PUMA Launches RE:SUEDE 2.0 Sneakers: Taking Sustainable Footwear to the Next Level

(IN BRIEF) PUMA announces the commercial release of its RE:SUEDE 2.0 sneaker, following the successful conclusion of its two-year pilot project aimed at exploring sustainable end-of-life solutions for footwear. During the experiment, PUMA produced 500 pairs of the iconic Suede … Read the full press release

AFME Applauds European Council’s Push for New Competitiveness Deal

(IN BRIEF) The Association for Financial Markets in Europe (AFME) lauds the European Council’s recent conclusions advocating for a “new European competitiveness deal,” which underscores the importance of deepening the Single Market and advancing the Capital Markets Union (CMU). AFME … Read the full press release

Tech Titans Unite: Paving Europe’s Digital Future

(IN BRIEF) Ericsson, alongside industry giants Nokia, IBM, Intel, and Vodafone, issues a rallying call to European policymakers, urging urgent action to ensure the region’s competitiveness in the digital economy. Ahead of the D9+ group meeting in Dublin, the companies … Read the full press release

Taylor Swift Fans Warned of Rising Ticket Scams Ahead of UK Tour

(IN BRIEF) As excitement mounts for Taylor Swift’s long-awaited UK tour, fans have fallen prey to a surge in concert ticket scams, with fraudsters exploiting social media platforms to target eager concert-goers. Analysis by Lloyds Bank reveals a concerning trend, … Read the full press release

Leading Tech Giants Advocate for EU Digital Competitiveness

(IN BRIEF) In a joint statement, Ericsson, IBM, Intel, Nokia, and Vodafone urged policymakers to prioritize Europe’s digital competitiveness, emphasizing the need for a true Digital Single Market, investment in advanced connectivity, and tailored regulatory frameworks. The companies highlighted five … Read the full press release

Unilever Unveils Wonder Wash: A Breakthrough 15-Minute Laundry Detergent

(IN BRIEF) Unilever introduces Wonder Wash, a groundbreaking laundry detergent under its Dirt Is Good brand, designed to excel even in short 15-minute cycles. Leveraging robotics and AI, Unilever has developed a science-backed solution to address evolving laundry needs, catering … Read the full press release

PUMA x Mercedes-AMG PETRONAS F1 Team: Unveiling the Crews Go Summer Collection

(IN BRIEF) PUMA collaborates with the Mercedes-AMG PETRONAS F1 Team to introduce the Crews Go Summer Collection, seamlessly blending the team’s iconic identity with casual streetwear silhouettes. Each piece in the collection, from hoodies to shorts and shirts, exudes track … Read the full press release

PUMA Launches “FOREVER. FASTER.” Campaign: Inviting All to Embrace Speed and Sporting Excellence

(IN BRIEF) PUMA unveils its first worldwide brand campaign in a decade, titled “FOREVER. FASTER. – See The Game Like We Do,” aiming to solidify its position as the fastest sports brand globally. Rooted in PUMA’s DNA, the campaign celebrates … Read the full press release

Volkswagen’s GTI Fanfest 2024: A Celebration of Icons Coming Home

(IN BRIEF) Volkswagen announces the upcoming GTI Fanfest, scheduled from July 26-28 at the Volkswagen Arena in Wolfsburg, with the theme “Icons Coming Home.” Tickets are available for purchase, offering access to a range of activities including car displays, stage … Read the full press release

Beyond Beauty: BASF Unveils Sustainable Solutions at in-cosmetics Global

(IN BRIEF) BASF, a leading ingredient supplier in the Personal Care industry, showcased innovative solutions at in-cosmetics Global in Paris, highlighting their commitment to sustainability and consumer-centric products. Gisela Pinheiro, Senior Vice President of BASF Personal Care Europe, emphasized the … Read the full press release

Paris 2024 Torch Relay: Coca-Cola Concert Series to Ignite Festivities Across France

(IN BRIEF) The Paris 2024 Torch Relay, sponsored by Coca-Cola, Banque Populaire & Caisse d’Epargne, promises an electrifying celebration as it traverses France, starting from Marseille on 8 May. With the flame’s arrival, the festivities will kick off, featuring six … Read the full press release

Arkema Launches Innovative Employer Brand Campaign: ‘What Are You Made Of?’

(IN BRIEF) Arkema unveils its new employer brand campaign, “What Are You Made Of?”, aimed at attracting and selecting candidates based on their unique combination of skills, qualities, and personality traits. Departing from traditional hiring approaches, Arkema emphasizes the importance … Read the full press release

AstraZeneca’s Truqap Gets Green Light in Japan for Advanced Breast Cancer Treatment

(IN BRIEF) AstraZeneca announces the approval of Truqap (capivasertib) in combination with Faslodex (fulvestrant) by the Japanese Ministry of Health, Labour, and Welfare (MHLW) for treating adult patients with unresectable or recurrent hormone receptor-positive, HER2-negative breast cancer. The approval, based … Read the full press release

GfK Consumer Climate Report: German Sentiment Improves Slowly

(IN BRIEF) The latest GfK Consumer Climate Report reveals a gradual improvement in consumer sentiment in Germany, with slight increases in economic expectations and income optimism. However, the willingness to buy remains low despite rising income, reflecting persistent consumer uncertainty … Read the full press release

Symrise Unveils Trendscope™ 2024+: Decoding Food and Beverage Trends for Innovative Solutions

(IN BRIEF) Symrise introduces the latest edition of its proprietary trend tool, Trendscope™ 2024+, aimed at deciphering consumer trends shaping the food and beverage industry. The tool amalgamates qualitative and quantitative research methods to identify key drivers such as naturalness, … Read the full press release

Citycon’s Sustainability Strategy Update Drives Green Mobility and Community Engagement in 2023

(IN BRIEF) Citycon Oyj has released its 2023 Sustainability Accounts, showcasing the impact of its revised sustainability strategy. Key achievements include the transformation of centers into transportation hubs emphasizing green mobility, integration of AI technology for enhanced energy efficiency, and … Read the full press release

Alma Media Solutions’ Cyber Pirates Podcast Wins Top Honors at Grand One Competition

(IN BRIEF) Alma Media Solutions Brand Studio’s podcast, “Cyber Pirates,” designed for DNA business solutions, has been recognized as the best podcast in the esteemed digital marketing Grand One competition. The eight-part series, targeting business decision-makers, garnered over 22,000 listeners, … Read the full press release

Kingfisher Expands Marketplace to Castorama France, Enhancing Home Improvement Offerings

(IN BRIEF) Kingfisher announces the launch of a home improvement e-commerce marketplace at Castorama France, marking another milestone in its marketplace expansion strategy. With over 500,000 new products from third-party merchants, Castorama customers will enjoy a sevenfold increase in product … Read the full press release

Telefónica Tech Partners with Ferrovial and Endesa X for Smart Lighting in Santiago de Compostela

(IN BRIEF) Telefónica Tech has been chosen as the technology partner for the digitalization of public lighting in Santiago de Compostela by the joint venture of Ferrovial and Endesa X. This initiative involves the implementation of Telefónica Tech’s intelligent lighting … Read the full press release