Tag Archives: PUMA

PUMA Appoints Indrajeet Sen as New Head of Global Sourcing as Anne-Laure Descours Transitions to Advisory Role

(IN BRIEF) PUMA has appointed Indrajeet Sen as Senior Vice President of Group Sourcing, taking over operational responsibilities from Anne-Laure Descours, who will not extend her contract beyond 2024. Sen, who has been with PUMA since 2016, will oversee global … Read the full press release

PUMA Recognized Among Europe’s Top Ten Climate Leaders by Financial Times

(IN BRIEF) PUMA has been recognized as one of Europe’s top ten Climate Leaders by the Financial Times, achieving its highest-ever ranking of eighth place. The company’s early achievement of its climate goals and new ambitious targets for 2030 highlight … Read the full press release

PUMA Strengthens GCC Leadership with Key Appointments in Middle East and Turkey

(IN BRIEF) PUMA has announced leadership changes to bolster its presence in the GCC and surrounding regions. Johan Kuhlo has been appointed as Managing Director for the GCC, overseeing key markets like the UAE and Saudi Arabia, effective September 1. … Read the full press release

PUMA Teams Up with Rosé of BLACKPINK to Redefine Classic Style and Culture

(IN BRIEF) PUMA has announced a new partnership with Rosé from BLACKPINK, one of K-pop’s most influential groups. As PUMA’s newest ambassador, Rosé will collaborate on global campaigns and the “Rewrite the Classics” initiative, focusing on iconic PUMA styles. Her … Read the full press release

PUMA Launches CLOUDSPUN Collection: Elevating Comfort and Performance in Athletic Wear

(IN BRIEF) PUMA has launched its CLOUDSPUN Collection, featuring innovative athletic wear known for its ultra-soft fabric and advanced performance features such as moisture-wicking and 4-way stretch. The collection includes a range of men’s and women’s apparel designed for comfort … Read the full press release

PUMA Extends Sponsorship for Christopher Street Day Nürnberg, Affirming Commitment to LGBTQ+ Rights

(IN BRIEF) PUMA extends its sponsorship of Christopher Street Day Nürnberg for three more years, highlighting its ongoing commitment to LGBTQ+ rights. The company will actively participate in Pride events, organize Pride Month activities for employees, and illuminate its headquarters … Read the full press release

PUMA Collaborates with Lost Management Cities for Retro GV Special Sneaker Revival

(IN BRIEF) PUMA partners with Seoul-based Lost Management Cities to reintroduce the iconic 2024 GV Special sneaker from PUMA’s archives. Inspired by ‘80s tennis culture, Lost Management Cities infuses the silhouette with a playful color scheme, incorporating hand-finished details like … Read the full press release

PUMA Unveils ULTRA 5: A Futuristic Speed Machine for Football

(IN BRIEF) PUMA introduces the ULTRA 5, a groundbreaking football boot set to revolutionize speed and performance on the pitch. Engineered with insights from motorsport and collaborations with Formula One teams, the ULTRA 5 features a SPEEDSYSTEM carbon outsole and … Read the full press release

PUMA and Borussia Dortmund Unveil Timeless 2024/25 Home Kit with Sustainability Focus

(IN BRIEF) PUMA and Borussia Dortmund have launched the 2024/25 Home kit, paying homage to the club’s rich heritage while incorporating modern design elements. The classic Black & Yellow kit features a sleek pinstripe flair, symbolizing Dortmund’s enduring legacy and … Read the full press release

Manchester City and PUMA Unveil 24/25 Home Kit Infused with Mancunian Spirit

(IN BRIEF) Manchester City and PUMA have revealed the new Home kit for the 2024/2025 season, incorporating elements that pay homage to Manchester’s cultural identity. The sky-blue kit features subtle threads of “0161,” representing the city’s dialing code and its … Read the full press release

PUMA and Mercedes-AMG PETRONAS F1 Team Launch Exclusive Mad Dog Jones Collection

(IN BRIEF) PUMA, in collaboration with the Mercedes-AMG PETRONAS Formula One Team, introduces a groundbreaking collection by Mad Dog Jones, blending style, performance, and motorsport. Inspired by the vibrant energy of Miami’s Thermal Vision, the collection captures the chromatic vibrancy … Read the full press release

PUMA Launches RE:SUEDE 2.0 Sneakers: Taking Sustainable Footwear to the Next Level

(IN BRIEF) PUMA announces the commercial release of its RE:SUEDE 2.0 sneaker, following the successful conclusion of its two-year pilot project aimed at exploring sustainable end-of-life solutions for footwear. During the experiment, PUMA produced 500 pairs of the iconic Suede … Read the full press release

PUMA x Mercedes-AMG PETRONAS F1 Team: Unveiling the Crews Go Summer Collection

(IN BRIEF) PUMA collaborates with the Mercedes-AMG PETRONAS F1 Team to introduce the Crews Go Summer Collection, seamlessly blending the team’s iconic identity with casual streetwear silhouettes. Each piece in the collection, from hoodies to shorts and shirts, exudes track … Read the full press release

PUMA Launches “FOREVER. FASTER.” Campaign: Inviting All to Embrace Speed and Sporting Excellence

(IN BRIEF) PUMA unveils its first worldwide brand campaign in a decade, titled “FOREVER. FASTER. – See The Game Like We Do,” aiming to solidify its position as the fastest sports brand globally. Rooted in PUMA’s DNA, the campaign celebrates … Read the full press release

Sports Brand PUMA Chooses Maersk’s Rijeka Facility for Faster Deliveries

(IN BRIEF) Maersk has welcomed sports brand PUMA as its second customer at its warehouse near Rijeka, Croatia, which became operational in July 2023. PUMA’s first shipments were efficiently handled at the modern 12,000 sqm warehouse, located close to the … Read the full press release

BNP Paribas launches innovative financing structure for PUMA suppliers to improve environmental, health and safety and social standards

PARIS, 08-Sep-2016 — /EuropaWire/ — BNP Paribas announces the launch of a pioneering initiative, designed in collaboration with sports company PUMA and implemented through the support of the IT platform provider GT Nexus. This innovative financing structure offers financial incentives for PUMA … Read the full press release

Puma’s new evoPOWER and evoSPEED soccer shoes fitted with Arkema’s Pebax® technology

Colombes, France, 08-Jun-2016 — /EuropaWire/ — Arkema steps up its collaboration with Puma by fitting the Pebax® technology in the latest evoPOWER and evoSPEED soccer shoes. Ahead of the EURO 2016 and Copa America 2016 tournaments, Puma has unveiled its new … Read the full press release

Kering awarded the Global Leadership Award in Sustainable Apparel by The Sustainable Fashion Academy

Paris, France, 24-4-2014 — /EuropaWire/ — Yesterday evening  Kering was awarded the Global Leadership Award in Sustainable Apparel (GLASA) for the development of the Environmental Profit and Loss account (E P&L) and its decision to implement this in its Luxury and Sport & Lifestyle brands. Kering’s E … Read the full press release