Plenitude brings innovation and sustainability to the 73rd edition of the Sanremo Festival

Plenitude brings innovation and sustainability to the 73rd edition of the Sanremo Festival

(IN BRIEF) Plenitude, a Benefit Corporation of Eni, is partnering with Rai and Rai Pubblicità for the 73rd edition of the Sanremo Festival in Italy. Plenitude’s focus will be on energy transition and innovation. The company will help power the offices of the Ariston Theater with a photovoltaic system and organize events that emphasize sustainability, including the green carpet, an exclusive performance by Dardust, the “Feeling the Energy” installation, and events organized with Comehome. The green carpet will measure 300 meters and be made of real grass that will be reused after the festival. Photovoltaic panels, wind turbines, and charging stations will be installed along the carpet. “The Blooming Symphony” performance by Dardust will feature music created from electrical impulses emitted by plants and flowers. Plenitude also aims to reach over 11 million customers by 2025, install over 30,000 charging points for electric mobility, exceed 15 GW of installed capacity by 2030, and achieve carbon neutrality by 2040.

(PRESS RELEASE) MILAN, 2-Feb-2023 — /EuropaWire/ —  Eni (BIT: ENI), an Italian multinational energy company with focus on innovation, efficiency and accessibility for all, has announced that its 100% controlled subsidiary Eni Plenitude S.p.A., Società Benefit, continues its journey towards improving energy efficiency at the Sanremo Festival in partnership with Rai and Rai Pubblicità. As the official Partner of the 73rd edition of Italy’s most renowned music event, Plenitude will focus on showcasing energy transition and innovation.

Plenitude will kick off its presence at Sanremo by powering the offices of the Ariston Theater with a state-of-the-art photovoltaic system installed on the roof. This marks the first of many planned interventions, following studies conducted in 2022. In addition to this, there are several exciting surprises in store for festival-goers during the week-long event.

Rai and Rai Pubblicità, along with Plenitude, will once again bring back the iconic green carpet to connect all the main areas of the festival, serving as a backdrop for the parade of guests. Measuring 300 meters, the carpet will be made of real grass and will be reused after the event to contribute to green enhancements across the city of Sanremo. Along the length of the carpet, photovoltaic panels will be installed to help power the lights, along with small wind turbines and charging stations for electric mobility, signifying Plenitude’s commitment to energy transition.

Stefano Goberti, CEO of Plenitude, said: “We are proud to be a partner of the Sanremo Festival again this year, and to bring a concrete contribution in terms of energy efficiency and sustainability as part of the decarbonization plan for such an important event. We will continue along the path we set out together last year, telling the story of a transformation that sees Plenitude as an outpost of Eni’s decarbonization strategy, with the aim of creating value through the energy transition and achieving carbon neutrality by 2040, providing 100% decarbonized energy to all our customers.”

In anticipation of the opening of Italy’s most important music event of the year, on Sunday, February 5th, Plenitude will present a spectacular performance at Forte Santa Tecla dedicated to the theme of nature and music. The event, “The Blooming Symphony,” will feature internationally renowned musician and producer, Dardust, and some of Italy’s most prominent musical talents. Dardust will play “the rhythm of nature” using tracks produced with electrical impulses emitted by plants and flowers. The musical composition was made possible through the use of Plants Play devices, developed by an Italian company, that detect electrical variations through sensors placed on leaves and stems, converting the signal into musical notes.

In addition to the performance, Plenitude will also host an exhibition at Forte Santa Tecla to reinforce its commitment to sustainability and energy efficiency. “Feeling the Energy,” an installation originally created for FuoriSalone 2022 by international design and innovation studio, CRA – Carlo Ratti Associati, will be on display. The installation highlights the significance of collaboration between people and nature, emphasizing that through their synergistic relationship, we are able to produce the vital energy that powers our planet.

To foster a sense of community and enhance the experience of those watching the Sanremo Festival, Plenitude has partnered with Comehome, a digital platform dedicated to event organization with a community of over 300,000 users. Through the platform, users will have the opportunity to organize listening groups or participate in events hosted at Plenitude’s flagship store in Corso Buenos Aires 3, Milan, which will be transformed into a living room for the occasion.

Plenitude is ENI’s Benefit Corporation, integrating the production of energy from 100% renewable sources, the sale of energy services, and an extensive network of charging points for electric vehicles. The company currently supplies energy to around 10 million European customers in the retail market and aims to reach over 11 million customers by 2025 and install over 30,000 charging points for electric mobility. With plans to exceed 15 GW of installed capacity by 2030 and achieve carbon neutrality by 2040, Plenitude is at the forefront of energy innovation and sustainability.

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SOURCE: Eni S.p.A.


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