A1 SolarStore Brings Direct Solar Buying to a European Market Stuck Behind Distributors

The AI-powered platform gives every buyer a live view of solar inventory available across Europe — and lets them order directly, no legacy distributor account, no minimum order.

(IN BRIEF) A1 SolarStore has launched in Europe with an AI-powered online platform designed to simplify the purchase of solar panels and reduce reliance on traditional distributors. The platform provides real-time visibility into solar equipment available across Europe, identifies competitive nearby offers and allows homeowners, installers and commercial buyers to order directly without trade accounts or minimum-order requirements. The US-based company says its model addresses common challenges in the European market, including relationship-based pricing, distributor markups, limited inventory transparency and shipping constraints linked to individual warehouses. Customers can purchase anything from a single pallet to equipment for a large-scale project, with delivery available within days through A1 SolarStore’s manufacturer relationships and partner warehouse network. The launch comes as European solar adoption continues to grow. Solar reportedly supplied 13% of EU electricity in 2025, while the European Union added a record 65.5 GW of solar capacity in 2024. Germany had also registered more than one million balcony solar installations by June 2025. Founded in 2017, A1 SolarStore has supplied homeowners and commercial contractors across North America and reports selling more than 1 GW of solar equipment. Its European expansion brings the company’s direct, online solar-purchasing model to a market it believes remains heavily dependent on legacy distribution systems.

(PRESS RELEASE) LUXEMBOURG, 22-Jul-2026 — /EuropaWire/ — A1 SolarStore, an American technology company and one of North America’s leading solar equipment supplier, today launches in Europe — bringing an AI-powered buying experience that shows what’s actually in stock across Europe, connects each buyer with the best available offer in their area, and delivers solar panels to their door within days.

Today, buying solar panels in Europe typically means going through a distributor: a trade account, minimum order quantities, pricing that varies by relationship rather than by market rate — and shipping tied to wherever one warehouse happens to be. A1 SolarStore works differently: the platform gives buyers direct visibility into live solar stock available across the region, surfaces the best offers nearby, and lets anyone — a single pallet or a full project — complete a purchase without friction.

“In the US, we watched solar go from a niche contractor purchase to something a homeowner could just buy. That shift happened because someone made it easy. Europe is at exactly that point now — bills are up, demand for solar is breaking records, and people are ready to act. What’s missing is the buying experience: easy to search, close to ship, and priced without a distributor’s markup. That’s what we’re here to build — with direct manufacturer access and partner warehouses across Europe already in place.” — Sergey Fedorov, Co-founder, A1 SolarStore

Europe’s solar market is accelerating. Solar generated 13% of the EU’s electricity in 2025 — the highest share on record, according to Ember. In Germany alone, 1,031,298 balcony solar installations had been registered by June 2025, doubling in a single year. Across the EU, capacity additions reached a record 65.5 GW in 2024, according to SolarPower Europe. A1 SolarStore is now entering the European solar market to serve that demand directly.

A1 SolarStore was founded in 2017 on a straightforward premise: solar equipment should be as easy to buy as anything else online — sourced nearby, and priced at what the market actually charges. Over nine years the company grew into a trusted supplier for both homeowners and commercial contractors in North America, selling over 1GW of solar equipment.. The European launch brings that same model to a market that has never had it.

For more information, visit A1 SolarStore Europe

Media Contact:

Egor Uchvatov
Marketing Specialist, A1 SolarStore
egor@a1solarstore.com

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Frequently Asked Questions

What is A1 SolarStore?
A1 SolarStore is a US-based solar technology and equipment company founded in 2017. It supplies solar panels and related equipment to homeowners, installers and commercial contractors.

What has A1 SolarStore launched in Europe?
A1 SolarStore has introduced an AI-powered online purchasing platform that allows buyers to view available solar inventory across Europe, compare nearby offers and order equipment directly.

How does the platform differ from traditional solar distributors?
The platform does not require buyers to open a trade account or meet minimum-order quantities. It also provides direct visibility into available stock and pricing instead of relying on distributor relationships and individual warehouse availability.

Who can use A1 SolarStore’s European platform?
The platform is intended for homeowners, solar installers, contractors and commercial buyers. Customers can order anything from a single pallet of solar panels to equipment for a larger project.

Does A1 SolarStore require a minimum order?
No. According to the company, buyers can place orders without minimum-order requirements.

How does the AI-powered system help buyers?
The platform uses artificial intelligence to identify available solar inventory, match customers with suitable nearby offers and support faster sourcing and delivery.

Where is the solar equipment sourced from?
A1 SolarStore says it works directly with manufacturers and uses partner warehouses across Europe to provide local inventory and reduce shipping distances.

How quickly can customers receive their orders?
The company states that solar panels can be delivered to customers within days, depending on product availability and location.

Why is A1 SolarStore expanding into Europe?
The company is entering Europe in response to growing solar demand, higher energy costs and increasing adoption of residential and commercial solar systems.

How large is the European solar market?
According to figures cited in the press release, solar generated 13% of the European Union’s electricity in 2025, while the EU added a record 65.5 GW of solar capacity in 2024.

How significant is balcony solar adoption in Germany?
The press release states that more than one million balcony solar installations had been registered in Germany by June 2025, roughly double the number recorded a year earlier.

How much solar equipment has A1 SolarStore sold?
A1 SolarStore reports that it has sold more than 1 GW of solar equipment since its founding.

Where can customers find more information?
Additional information is available through A1 SolarStore Europe.

SOURCE: A1 SolarStore