Škoda Auto Renews Commitment as Official Partner of Prague Pride Festival, Championing Diversity and Equality

Škoda Auto Renews Commitment as Official Partner of Prague Pride Festival, Championing Diversity and Equality

(IN BRIEF) Czech car manufacturer Škoda Auto continues its partnership as the official sponsor of Prague Pride Festival for the second year, reaffirming its commitment to diversity and equal rights for the LGBT+ community. The festival showcased over 100 events celebrating inclusivity and exploring the impact of traditions on queer lives. A highlight was the presence of the Škoda Enyaq Coupé Respectline, an all-electric vehicle adorned with rainbow hues, symbolizing unity and respect for human rights. Škoda’s dedication to diversity is woven into its corporate strategy, reflected in initiatives like the Škoda Proud network. Since 2019, the company has supported the European Diversity Charter and the Czech Pride Business Forum, both promoting diversity and inclusion.

(PRESS RELEASE) MLADÁ BOLESLAV, 14-Aug-2023 — /EuropaWire/ — ŠKODA AUTO, one of the world’s oldest car makers and Czech Republic largest private company part of Volkswagen Group, reaffirms its role as the official partner of the Prague Pride Festival for the second year. The partnership underscores Škoda’s dedication to celebrating diversity, advocating for equal opportunities, and supporting the rights of LGBT+ individuals.

“Prague Pride Festival, as a milestone event for diversity and inclusion, is a lively and positive setting for us to demonstrate our values at Škoda Auto. For Škoda, it’s clear that diverse teams deliver better results, reflect the entire society, hence ultimately represent our customer base. Promoting these values internally makes us a better employer. I hope that by joining the Rainbow Parade with the gorgeous, all-electric Škoda Enyaq Coupé Respectline, we can continue inspiring people to actively support diversity in their own surroundings,”  commented Klaus Zellmer, Škoda Auto CEO.

“At Škoda, we collectively advocate for a working environment that thrives on mutual respect, trust, and understanding. The diversity of our workforce is our strength. People can only truly realise their full potential in a respectful and supportive environment. That’s why promoting diversity across all areas with many measures and initiatives is part of our cultural DNA. With our commitment to Prague Pride Festival, we are taking a clear stand against intolerance and discrimination,” said Maren Gräf, Škoda Auto Board Member for People & Culture.

The Prague Pride Festival featured a diverse program of over 100 events, performances, and conferences aimed at promoting inclusivity and equality for the LGBT+ community. This year’s theme explored the impact of traditions on the lives of queer individuals.

A standout feature of the festival was the presence of the Škoda Enyaq Coupé Respectline, an all-electric vehicle, symbolizing unity and human rights. The car, adorned with a white body representing harmony on Earth, transitioned into a vibrant display of rainbow colors, emphasizing the diversity of life. The vehicle participated in the Rainbow Parade and will continue to make appearances at other events.

Škoda Auto’s commitment to diversity and inclusivity is deeply embedded in its corporate strategy, highlighted in the Next Level – Škoda Strategy 2030 and Diversity Strategy 2030. The company provides a workplace fostering mutual respect, equal opportunities, and openness for its employees. Initiatives like the Škoda Proud network support diversity, offering meetings and activities.

Since 2019, Škoda Auto has endorsed the European Diversity Charter, joining thousands of companies promoting diversity and inclusion. Additionally, the company is part of the Czech Pride Business Forum initiative, advocating LGBT+ diversity.

Media contact:

Thomas Drechsler
Head of Communications
e: thomas.drechsler@skoda-auto.cz

SOURCE: Škoda Auto a.s.


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