Tag Archives: marketing

Volkswagen selects WPP as its lead creative partner in North America

LONDON, 28-Nov-2018 — /EuropaWire/ — Volkswagen has named WPP as its lead creative partner in North America following a competitive review. Responding to VW’s emphasis on expertise in technology alongside outstanding creativity, WPP put forward a cross-company and multi-disciplinary team comprising … Read the full press release

Base Element and Cognigy Announce Strategic Partnership

LONDON, 16-Nov-2018 — /EuropaWire/ — Base Element, a European digital agency, and Cognigy, a leading conversational AI platform software provider have entered to a strategic partnership agreement. This partnership will enable the design and implementation of cutting-edge conversational AI solutions for … Read the full press release

Amerikaanse Customer Data Platform authoriteit David M. Raab leidt eerste CDP Workshop in Nederland

AMSTERDAM, 15-Nov-2018 — /EuropaWire/ — Marketeers hebben vandaag de dag meer data tot hun beschikking dan ooit, maar worstelen om ze te combineren tot een bruikbare vorm. Customer Data Platform (CDP) technologie belooft dit probleem op te lossen in de … Read the full press release

Accenture acquired Stockholm-based provider of data-driven customer relationship management services Kaplan

Kaplan strengthens Accenture Interactive’s customer experience offerings and data-driven marketing capabilities in the Nordics STOCKHOLM, 14-Nov-2018 — /EuropaWire/ — Accenture (NYSE: ACN) has acquired Stockholm-based Kaplan, a provider of data-driven customer relationship management services, that transforms customer experiences through strategic, analytical, technology, … Read the full press release

UniCredit’s internal digital collaboration platform winner at Efma-Accenture Distribution & Marketing Innovation Awards 2018

The prestigious award was given in the “Workforce Experience” category MILAN, 22-Oct-2018 — /EuropaWire/ — UniCredit MarketPlace won the Silver award in the Workforce Experience category at the prestigious Efma-Accenture Distribution & Marketing Innovation Awards2018. The awards ceremony took place yesterday in Lisbon.  The MarketPlace is … Read the full press release

WPP appointed to support GSK Consumer Healthcare’s global Panadol business

LONDON, 19-Oct-2018 — /EuropaWire/ — Following a competitive pitch process, GSK Consumer Healthcare has appointed WPP to support its global Panadol business. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR … Read the full press release

Volkswagen Group appoints Holger B. Santel as head of Sales and Marketing Germany at the Volkswagen brand passenger cars

Thomas Zahn is getting ready for other assignments in the Group WOLFSBURG, 18-Sep-2018 — /EuropaWire/ — Holger B. Santel, currently Executive Vice President of SAIC Volkswagen in China, is to head Sales and Marketing Germany at the Volkswagen brand passenger … Read the full press release

80% Satisfaction Rate in Europe for Customer Data Platform Early Adopters

AMSTERDAM, 06-Sep-2018 — /EuropaWire/ — European companies that have deployed Customer Data Platforms are highly satisfied with their systems, according to a study released today by the CDP Institute Europe (CDPIE). The survey found that the CDP was delivering “significant … Read the full press release

European Customer Data Platform Vendors Lead Industry in New Direction

Philadelphia, USA, 11-Jul-2018 — /EuropaWire/ — European vendors in the soon-to-be €1 billion Customer Data Platform (CDP) industry are leading its transition to more integrated solutions, according to a study released today by the CDP Institute Europe. The first-ever study … Read the full press release

Dirk Arnold to succeed Toni Melfi as new Head of Audi Communications

Dirk Arnold (52) is to take over the position on July 1 Toni Melfi is to take on a different activity within AUDI AG INGOLSTADT, 02-Jul-2018 — /EuropaWire/ — Dirk Arnold has been appointed Head of Communications at AUDI AG effective July … Read the full press release

Eni and ExxonMobil announce marketing efforts are underway for the Rovuma LNG project in Area 4 block offshore Mozambique

The initial phase of the Rovuma LNG project will develop the Mamba reservoirs in Area 4 and help deliver reliable, affordable energy to customers and create long-term economic value for the people of Mozambique and the project’s co-venturers. Rovuma LNG … Read the full press release

Standard Chartered launches global new brand campaign featuring Olympic champion Usain Bolt

LONDON, 02-May-2018 — /EuropaWire/ — Standard Chartered is launching a global campaign that takes its ‘Here for good’ brand promise and poses a new tougher challenge: ‘Good enough will never change the world’. Launched in 2010, ‘Here for good’ showed how … Read the full press release

New brand presence: Mercedes-Benz to modernise its appearance in the exterior and interior area of its retail operations

STUTTGART, 28-Feb-2018 — /EuropaWire/ — Mercedes-Benz is showcasing its new brand presence in the first showrooms. As the first international showroom, Hong Kong gives a thorough insight into the future world of experience. In Germany, customers can experience the new concept … Read the full press release

UniCredit and Alibaba.com launch a series of marketing initiatives promoting Alibaba.com international website to Italian exporters

UniCredit launches Easy Export to provide clients with a tailor-made offering including banking, logistics and online marketing services UniCredit collaborates with Alibaba.com to enhance international export opportunities for Italian businesses through various marketing initiatives MILAN, 22-Feb-2018 — /EuropaWire/ — UniCredit and … Read the full press release

Twin Rivers Customizes Publishing Papers to Target Religious Text Applications

Premium Hybrid and Freesheet Offering Delivers Value and Quality Madawaska, ME, United States, 8-10-2014 — /EuropaWire/ — Understanding the challenges facing religious publishers and printers, Twin Rivers Paper Company tailored a portfolio of lightweight Premium Hybrid and Freesheet papers to deliver … Read the full press release

Russell Group Director Dr Wendy Piatt commented on university Vice-Chancellors’ salaries

London, UK, 7-1-2014 — /EuropaWire/ — Commenting on reports about university leaders’ pay, Dr Wendy Piatt, Director General of the Russell Group, said: “The salaries of Vice-Chancellors and other senior staff at our universities reflect their roles leading extremely complex, international … Read the full press release

EY acquired strategy consulting firm Greenwich Consulting

Paris and London, 23-9-2013 — /EuropaWire/ — EY is pleased to announce the acquisition of Greenwich Consulting, a move that will consolidate its service range worldwide notably in growth strategy, marketing, digital and data-analysis. The 130 Greenwich Consulting employees – 80 of whom … Read the full press release