The one-year partnership for the 2026/27 season will use European club ice hockey to showcase Uganda’s tourism offering to audiences across Switzerland. IN BRIEFKEY TAKEAWAYSFAQs The Embassy of Uganda to the Swiss Confederation and the Uganda Tourism Board have concluded … Read the full press release
Posted in Marketing, Sports, Switzerland, Travel
Tagged 2026–27 season, Champions Hockey League, Champions Hockey League partnership brings Uganda tourism promotion to Swiss ice hockey audiences, CHL, destination marketing, Embassy of Uganda to the Swiss Confederation, European club ice hockey, Explore Uganda, Fadri Holinger, Infront, Infront Sports & Media AG, Infront-supported CHL agreement gives Uganda nationwide tourism platform in Switzerland, Juliana Kaggwa, Michael Witta, Pearl of Africa, Robert Marcel Tibaleka, sports marketing, Sports Sponsorship, Switzerland, tourism promotion, Uganda, Uganda targets Swiss travellers through one-year Champions Hockey League partnership, Uganda Tourism Board, Uganda Tourism Board and embassy launch Swiss tourism campaign with Champions Hockey League, Uganda–Switzerland relations, UTB, Zug
(IN BRIEF) PUMA has appointed Steve Cecchini as Senior Vice President Sports Marketing, effective 1 October 2026, with responsibility for developing the company’s global sports marketing organization and managing strategic relationships with athletes, teams and federations. Cecchini will report directly … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Germany, Marketing, Sports
Tagged Arthur Hoeld, athlete marketing, athlete partnerships, brand strategy, brand visibility, Business Development, commercial partnerships, consumer engagement, executive appointment, federation partnerships, football clubs, football federations, Global Marketing, global sports brand, global sports marketing, leadership appointment, Marketing Strategy, marketplace strategy, Nike, performance products, Product Strategy, PUMA, PUMA Adds Former Nike Football Partnerships Executive Steve Cecchini as Senior Vice President Sports Marketing, PUMA Appoints Former Nike Executive Steve Cecchini to Lead Global Sports Marketing From October 2026, PUMA Strengthens Global Leadership Team With Steve Cecchini Appointment as Head of Sports Marketing, PVH Corp., Senior Vice President Sports Marketing, Sports Industry, sports leagues, sports marketing, sports partnerships, Sports Sponsorship, Steve Cecchini, strategic partnerships, team partnerships, top-three sports brand
(IN BRIEF) Viessmann Climate Solutions and FC Bayern Munich have launched “Home Advantage,” a new campaign that uses humour, football storytelling and the emotional appeal of sport to highlight the role of modern climate solutions at the Allianz Arena, where … Read the full press release
Posted in Business, Energy, Gas & Oil, Environment, Germany, Industrial, Infrastructure & Utilities, Investment, Marketing, Media, Sports, Technology
Tagged 19 Viessmann heat pumps, 27KM, Allendorf, Allianz Arena, brand campaign, brand storytelling, campaign film, campaign landing page, carrier, Carrier Global Corporation, climate solutions, comfort at Allianz Arena, content platform, creative campaign, cultural context, digital channels, energy efficiency, energy solutions, everyday life, fan contest, FC Bayern Munich, FC Bayern partnership, Football Fans, football sponsorship, Georg van der Vorst, Germany, Hamburg, heat pumps, Heimvorteil, hero film, Home Advantage campaign, Home-Field Advantage, Homeowners, humour in advertising, INNOVATION, modern heating technology, Munich, New Viessmann Campaign Highlights Heat Pumps at FC Bayern’s Allianz Arena, product storytelling, smart climate solutions, soccer campaign, social media, sports marketing, Sports Sponsorship, stadium infrastructure, sustainable energy solutions, sustainable heating, Team Heat Pump, Viessmann, Viessmann and FC Bayern Use Football Storytelling to Promote Heat Pump Technology, Viessmann Climate Solutions, Viessmann Turns FC Bayern’s Home-Field Advantage Into Climate Solutions Brand Story
(IN BRIEF) BBVA and FC Internazionale Milano have announced a new partnership designed to create new experiences for customers and football fans through innovation, technology and digital engagement. As part of the agreement, BBVA becomes the Official Sleeve Partner of … Read the full press release
Posted in Banks, Business, Entertainment, Financial, Internet & Online, Investment, Italy, Marketing, Spain, Sports, Technology
Tagged BBVA, BBVA and Inter Launch Technology-Led Partnership Focused on Fans and Customers, BBVA Italy, BBVA Strengthens Italian Market Presence Through Partnership With Inter Milan, BBVA to Support Inter Youth Academy Teams as Front Jersey Partner, brand partnership, customer benefits, customer experience, digital banking, digital experience, exclusive content, Families, Fan Engagement, FC Internazionale Milano, Football Fans, football partnership, Front Jersey Partner, Giorgio Ricci, INNOVATION, Inter, Inter Legends, Inter Men’s First Team, Inter Milan, Inter U20, Inter U23, Inter Women, Inter youth academy, Italian football, Italy, Official Sleeve Partner, Spain, sports marketing, Sports Sponsorship, technology, U18 teams, Walter Rizzi, younger generations
(IN BRIEF) EQT has entered a multi-year global partnership with the Emirates Great Britain SailGP Team, becoming the team’s official private markets partner through 2030. The agreement includes prominent EQT branding on the team’s F50 race boat, as well as … Read the full press release
Posted in Entertainment, Financial, Investment, Marketing, Sports, Sweden, Technology, United Kingdom
Tagged Americas, Asia Pacific, Better Never Ends, brand awareness, continuous improvement, EMEA, Emirates GBR, Emirates GBR SailGP Team and EQT Launch Multi-Year Global Partnership, Emirates Great Britain SailGP Team, EQT, EQT Brings “Better Never Ends” Brand Philosophy to Emirates GBR SailGP Partnership, EQT Partners With Emirates GBR as SailGP’s Global Audience Continues to Grow, F1 on water, F50 catamaran, F50 race boat, global brand platform, global partnership, Global Wealth Solutions, individual investors, INNOVATION, motorsport-style sailing, multi-year partnership, performance, Peter Beske Nielsen, premium hospitality, private markets, private markets partner, SailGP, sailing championship, Sir Ben Ainslie, Sports Sponsorship, stakeholder engagement, Steve Nutbeam, teamwork
(IN BRIEF) Eneco is returning to professional cycling sponsorship after ten years as the title sponsor of the newly renamed Eneco Tour, which will replace the Tour of Holland from 2026 onward. The event will also integrate the Simac Ladies … Read the full press release
Posted in Business, Energy, Gas & Oil, Environment, Financial, Industrial, Investment, Management, Marketing, Media, Netherlands, Society, Sports, Technology
Tagged bicycle racing, cycling, cycling event, cycling partnership, cycling tour, Dutch culture, Dutch cycling, Eneco, Eneco Returns to Professional Cycling as Title Sponsor of Newly Rebranded Eneco Tour, Eneco Tour, event sponsorship, fan experience, inclusive sports, men’s cycling, Netherlands, Niels Markensteijn, professional cycling, recreational cycling, Roxane Knetemann, Selina Thurer, Simac Ladies Tour, sporting events, sports innovation, Sports Sponsorship, sustainability, sustainable event, sustainable sports, TIG Sports & Events, Tour of Holland, Tour of Holland Relaunches as Eneco Tour with Combined Men’s and Women’s Cycling Event, women’s cycling
(IN BRIEF) Barclays has signed a multi-year sponsorship with the Atlassian Williams F1 Team, becoming its Official Banking Partner and primary corporate bank while securing prominent branding on the 2026 FW48 car and team apparel. The partnership will focus on … Read the full press release
Posted in Automotive, Banks, Business, Economy, Financial, Industrial, Investment, Management, Marketing, Sports, Technology, United Kingdom
Tagged Alex Albon, Atlassian Williams F1 Team, Barclays, Barclays signs multi-year sponsorship with Atlassian Williams F1 Team and becomes Official Banking Partner, Carlos Sainz, Client Engagement, corporate banking, Formula 1, FW48, global brand, Investment Banking, James Vowles, motorsport partnership, private banking, Sports Sponsorship, Stephen Dainton, Williams Racing, women’s sport
(IN BRIEF) Garanti BBVA has extended its partnership with the Turkish Basketball Federation for another five years, continuing the longest-running sponsorship in Turkish basketball history. Since 2001, the collaboration has supported all national teams, youth programmes, and basketball schools, helping … Read the full press release
Posted in Banks, Business, Marketing, Media, Society, Sports, Türkiye
Tagged basketball sponsorship, Corporate Social Responsibility, Garanti BBVA, Garanti BBVA Reinforces Long-Term Commitment to Turkish Basketball with Five-Year Sponsorship Extension, Hidayet Türkoğlu, long-term partnership, Mahmut Akten, national basketball teams, Sports Sponsorship, Turkey sports, Turkish basketball, Turkish Basketball Federation, youth development
(IN BRIEF) Eintracht Frankfurt and Deutsche Bank have extended their long-term partnership ahead of schedule, renewing the agreement for Deutsche Bank Park until 2035. The extension aligns with the stadium’s lease with the City of Frankfurt and strengthens planning certainty … Read the full press release
Posted in Banks, Business, Economy, Financial, Germany, Government, Industrial, Investment, Management, Technology
Tagged Axel Hellmann, Bundesliga partnership, cashless stadium payments, Christian Sewing, Deutsche Bank, Deutsche Bank Park, Eintracht Frankfurt, Eintracht Frankfurt and Deutsche Bank Extend Landmark Stadium Partnership Until 2035, football infrastructure development, Frankfurt Rhine Main region, mainpay, Mike Josef, Sports Sponsorship, stadium naming rights
(IN BRIEF) SGS has partnered with the Swiss rowing team 44west, sponsoring their SGS-branded boat for the upcoming World’s Toughest Row — a 3,000-mile transatlantic challenge starting December 12. The crew, embodying SGS’s values of trust, teamwork, and sustainability, launched … Read the full press release
Posted in Industrial, Management, Marketing, News, Security & Safety, Sports, Switzerland, Technology
Tagged 44west, Antigua, corporate partnership, endurance, La Gomera, Ocean Race, performance, rowing team, SGS, Sports Sponsorship, sustainability, Switzerland, teamwork, Teamwork and endurance unite as SGS sponsors 44west in the World’s Toughest Row, trust, World’s Toughest Row, Zug
(IN BRIEF) Unilever has announced its partnership with UEFA as an official sponsor for UEFA Women’s EURO 2025, with several of its leading brands, including Hellmann’s, Knorr, Dove, and Rexona, supporting the tournament. This collaboration builds on Unilever’s successful sponsorship … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Commodities, Entertainment, Financial, Food & Beverage, Government, Healthcare, Industrial, Investment, Management, Media, News, Sports, United Kingdom
Tagged brand partnership, consumer engagement, Dove, FIFA World Cup™, football tournament, global sports sponsorship, Hellmann’s, Knorr, marketing, partnership, Rexona, sponsorship, sports campaigns, Sports Sponsorship, Switzerland, UEFA, UEFA EURO 2024™, UEFA Women’s EURO 2025, Unilever, women’s football, Women’s World Cup
(PRESS RELEASE) Niederuzwil, Schweiz und New York, USA, 1-Jul-2021 — /EuropaWire/ — Der Königlich Belgische Fussballverband (RBFA) verkündet eine mehrjährige Partnerschaft mit Fanpictor, einem Schweizer Technologieunternehmen der NOEXIS Gruppe, um die Digitalisierung innerhalb des Verbandes voranzutreiben. Fanpictor integriert seine bedürfnisspezifischen … Read the full press release
Posted in Belgium, Business, Entertainment, Internet & Online, Marketing, News, Sports, Switzerland, Technology
Tagged aufschlussreiche Insights, Big Data, Christopher Cheetham, Coca-Cola, digital sports sponsorship, digitalen Fan-Engagement-Lösungen, Digitalisierung, EURO 2020, Fanpictor, Königlich Belgischen Fussballverband, National Hockey League, NOEXIS AG, NOEXIS Gruppe, Raiffeisen Schweiz, Rechteinhaber, Sandro Kälin, sports, Sports Sponsorship, Sportsponsoring, UEFA Fussball-Europameisterschaft
(PRESS RELEASE) NIEDERUZWIL, Zwitserland / NEW YORK, NY, Verenigde Staten, 1-Jul-2021 — /EuropaWire/ — De Koninklijke Belgische Voetbalbond (KBVB) heeft een meerjarige samenwerking aangekondigd met Fanpictor, een Zwitsers technologiebedrijf binnen de NOEXIS-groep. Fanpictor zal de digitale transformatie van de vereniging … Read the full press release
Posted in Belgium, Business, Entertainment, Internet & Online, Marketing, News, Sports, Switzerland, Technology
Tagged Big Data, Christopher Cheetham, Coca-Cola, Digitaal sportsponsorplatform, EURO 2020, Fan Engagement, fanbetrokkenheids, Fanpictor, Koninklijke Belgische Voetbalbond, National Hockey League, NOEXIS AG, NOEXIS-groep, Raiffeisen Bank Zwitserland, rechthebbenden, Sandro Kälin, sponsors, Sports Sponsorship, Sportsponsoring, sportsponsorplatform, UEFA Europees kampioenschap
(PRESS RELEASE) NIEDERUZWIL, Switzerland / NEW YORK, NY, United States, 1-Jul-2021 — /EuropaWire/ — The Royal Belgian Football Association (RBFA) has announced a multi-year partnership with Fanpictor, a Swiss technology company within the NOEXIS group. Fanpictor will support the association’s … Read the full press release
Posted in Belgium, Business, Entertainment, Internet & Online, Marketing, News, Sports, Switzerland, Technology
Tagged behavioral insights, Big Data, Christopher Cheetham, Coca-Cola, digital sports sponsorship, digital transformation, engagement solutions, EURO 2020, Fan Engagement, Fanpictor, football, National Hockey League, NOEXIS AG, NOEXIS group, Raiffeisen Bank Switzerland, RBFA, rights holders, Royal Belgian Football Association, Sandro Kälin, sponsors, sports, Sports Sponsorship, UEFA European Football Championship
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