(IN BRIEF) Experian and AUDIENCES have launched a partnership to help brands and agencies activate first-party customer data more effectively across the media ecosystem. The collaboration combines Experian’s consumer insight, enrichment and identity capabilities with AUDIENCES’ cloud-native technology. The solution … Read the full press release
Posted in Business, Internet & Online, Ireland, Management, Marketing, Media, Technology, United Kingdom
Tagged 500 million digital identifiers, 85 percent household connectivity, agencies, audience activation, audience signals, AUDIENCES, brands, Brands Gain New Route to Activate First-Party Data Across Fragmented Media Channels, campaign performance, cloud infrastructure, cloud-native technology, Colin Grieves, Connected TV, CTV, customer data, customer engagement channels, customer intelligence, data control, data controller, data enrichment, Data Governance, data transparency, Digital marketing, Dublin, Experian, Experian Combines Identity Capabilities With AUDIENCES Cloud-Native Technology, Experian Marketing Services UK&I, Experian Media Buying in Transition Report 2025, EXPN, first-party data, FTSE 100, identity capabilities, interoperable identity, Ireland, London, London Stock Exchange, marketing outcomes, marketing technology, media activation, media effectiveness, New Experian and AUDIENCES Partnership Supports Privacy-First Audience Activation, privacy-first marketing, programmatic advertising, proprietary data, publishers, retail media, retailers, Rob McLaughlin, search marketing, signal-agnostic identity, social media advertising
(IN BRIEF) New research from Experian reveals that media agencies are rethinking their strategies amid the decline of third-party cookies and growing privacy pressures. The report shows that 81% of agencies find reliance on first-party data limits audience reach, while … Read the full press release
Posted in Artificial Intelligence (AI), Business, Industrial, Management, Marketing, Media, News, Technology, United Kingdom
Tagged adtech, advertising, Agencies Embrace Curation and AI as Experian Report Highlights Shift Beyond First-Party Data Dependence, AI, artificial intelligence, audience targeting, Colin Grieves, curation, data quality, Digital Strategy, Experian, Experian Marketing Services, Experian Research Shows Agencies Turning to AI and Third-Party Data to Redefine Media Buying Strategies, first-party data, Insight Avenue, marketing, marketing research, media agencies, media buying, privacy regulations, third-party data, UK advertising
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