BNP Paribas Strengthens Belgian Banking Roadmap with Higher Profitability Goals and Accelerated Digital Transformation

BNP Paribas Strengthens Belgian Banking Roadmap with Higher Profitability Goals and Accelerated Digital Transformation

(IN BRIEF) BNP Paribas has outlined the growth strategy for its Commercial and Personal Banking business in Belgium and raised its profitability targets for the unit, reflecting stronger expectations for revenue growth, efficiency gains and disciplined capital management. CPBB holds leading market positions in Belgium across Affluent and Mass Market banking, Private Banking and Wealth Management, and Corporate Banking, and is a key contributor to BNP Paribas’ Commercial & Personal Banking activities in the Eurozone. The strategy focuses on deepening customer relationships, strengthening core franchises, simplifying the operating model and accelerating digital transformation, including broader use of artificial intelligence. CPBB aims to increase virtual assistant interactions from around one million in 2025 to approximately seven million by 2028. BNP Paribas expects CPBB revenues to grow at a 9% CAGR from 2025 to 2028, with loans and deposits rising around 2% annually, the cost-income ratio improving to about 59%, and cost of risk remaining low. Based on this outlook, CPBB’s pre-tax RONE target has been raised to 22% in 2028 and 25% in 2030, while its expected contribution to group ROTE by 2028 has increased to around 0.5%.

(PRESS RELEASE) PARIS, 1-Jun-2026 — /EuropaWire/ — BNP Paribas has presented the growth strategy for its Commercial and Personal Banking business in Belgium, known as CPBB, and has raised the unit’s profitability targets for 2028 and 2030. The bank now expects CPBB to reach a pre-tax RONE of 22% in 2028 and 25% in 2030, compared with previous targets of 20% and 23%, respectively.

BNP Paribas Commercial and Personal Banking in Belgium plays a central role in the wider CPBS roadmap and is a major contributor to Commercial & Personal Banking in the Eurozone within BNP Paribas Group. The Belgian business holds leading positions across its core client segments, including Affluent and Mass Market banking, Private Banking and Wealth Management, and Corporate Banking.

CPBB also benefits from a distinctive distribution model that combines scale with flexibility. Its operating structure includes a largely variable cost base, giving the business the ability to adapt while pursuing profitable growth across its main customer franchises.

The strategy is focused on strengthening CPBB’s three leading client franchises by enhancing its product and service offering, deepening customer relationships, simplifying the operating model and accelerating digital transformation. BNP Paribas also plans to expand the use of artificial intelligence across the business, with a particular focus on increasing the frequency and quality of client interactions.

As part of this AI-driven approach, CPBB is targeting a significant increase in virtual assistant interactions, from around one million in 2025 to approximately seven million in 2028. This represents a compound annual growth rate of more than 90% over the 2025 to 2028 period.

The financial trajectory for CPBB is supported by strong fundamentals, combining commercial momentum with disciplined execution. BNP Paribas expects revenues to grow at a compound annual growth rate of 9% between 2025 and 2028, driven mainly by net interest income.

Loans and deposits are expected to grow by around 2% annually over the same period, while the deposit mix is expected to remain stable. BNP Paribas also aims to improve CPBB’s cost-income ratio by around 10 percentage points, reaching approximately 59% by 2028. This would support average annual positive jaws of more than 5%.

The cost of risk is expected to remain low, averaging around 10 basis points of customer loan outstandings per year, supported by CPBB’s low-risk portfolio. Risk-weighted assets are expected to grow at a compound annual rate of less than 1% between 2025 and 2028, limited to about half the pace of loan growth.

BNP Paribas said the recent increase in long-end rates is marginally positive for commercial banks in the Eurozone. The revenue outlook is based on assumptions that the ECB rate will stand at 2.5% before returning to 2.0% from the end of 2027, while long-end rates are expected to move from 2.8% back to 2.6%. The assumptions also include a stabilized deposit mix.

On this basis, BNP Paribas has lifted CPBB’s profitability targets. Pre-tax RONE is now expected to rise from 13.6% in 2025 to 22% in 2028 and 25% in 2030. The increased targets reflect the expected benefits of stronger revenue growth, improved operational efficiency, disciplined risk management and continued digital transformation.

CPBB’s contribution to BNP Paribas Group’s ROTE trajectory has also been raised. The Belgian business is now expected to add approximately 0.5% to the group’s ROTE by 2028, compared with the previous expectation of around 0.3%. This supports BNP Paribas Group’s broader objective of achieving a ROTE above 13% by 2028.

BNP Paribas will hold a dedicated CPBB Deep Dive for investors today at 4:30pm CET, with registration available through the group’s investor relations website.

About BNP Paribas

Leader in banking and financial services in Europe, BNP Paribas operates in 64 countries and has over 180,000 employees, including more than 146,000 in Europe. The Group has key positions in its three main fields of activity: Commercial, Personal Banking & Services for the Group’s commercial & personal banking and several specialised businesses including BNP Paribas Personal Finance and Arval; Investment & Protection Services for savings, investment and protection solutions; and Corporate & Institutional Banking, focused on corporate and institutional clients. Based on its strong diversified and integrated model, the Group helps all its clients (individuals, community associations, entrepreneurs, SMEs, corporates and institutional clients) to realise their projects through solutions spanning financing, investment, savings and protection insurance. The Group has a historic footprint in four eurozone markets: Belgium, France, Italy and Luxembourg. The Group is rolling out its integrated commercial & personal banking model across several Mediterranean countries, Türkiye, and Eastern Europe. As a key player in international banking, the Group has leading platforms and business lines in Europe, a strong presence in the Americas as well as a solid and fast-growing business in Asia-Pacific. BNP Paribas has implemented a Corporate Social Responsibility approach in all its activities, enabling it to contribute to the construction of a sustainable future, while ensuring the Group’s performance and stability.

Media Contacts:

Hélène Luis Arhab – helene.luisarhab@bnpparibas.com – +33 6 70 13 55 21

Hacina Habchi – hacina.habchi@bnpparibas.com – +33 7 61 97 65 20

SOURCE: BNP Paribas