EY Launches EY Studio+ to Drive Customer Experience Transformation and Growth in the AI Era

EY Launches EY Studio+ to Drive Customer Experience Transformation and Growth in the AI Era

(IN BRIEF) EY has launched EY Studio+, a new global offering designed to help organizations drive growth by transforming customer experience in the AI-driven era. The initiative combines EY’s broad expertise with leading talent in design, sales, marketing, and customer experience, aiming to help clients navigate uncertainty and improve efficiency. EY Studio+ offers services in customer experience design, product innovation, and front-office transformation. The launch is aligned with EY’s “All in” strategy and underscores the firm’s commitment to delivering data-driven solutions that create value at scale.

(PRESS RELEASE) LONDON, 4-Jun-2025 — /EuropaWire/ — EY has launched EY Studio+, an integrated global offering designed to transform customer experience and drive growth for organizations in an AI-driven world. Combining EY’s full spectrum of services with the world’s leading talent in design, sales, marketing, and customer experience, EY Studio+ will help businesses navigate the challenges of today’s rapidly evolving marketplace. This offering is powered by insights from EY.ai and a network of ecosystem partners, enabling organizations to innovate and deliver smarter, faster, and more emotionally resonant experiences at scale.

The announcement coincides with the beginning of the 25th EY World Entrepreneur Of The Year™ awards, which honors market-makers who drive innovation and embody the forward-thinking spirit of EY Studio+ leaders and founders.

Jad Shimaly, EY Global Managing Partner – Client Service, commented: “Organizations today face enormous uncertainty due to geopolitical tensions, hyper-inflated customer expectations, and digital disruption. Those who can swiftly adapt to evolving customer needs will not only stand out but ensure that their transformation investments achieve critical outcomes.”

EY Studio+ Overview

EY Studio+ is uniquely positioned to address the growing demands of customers in an always-connected, AI-driven world. Today’s consumers expect personalized, quick, and emotionally engaging experiences, while businesses face mounting economic pressure.

Drawing on a diverse portfolio of capabilities and expertise, EY Studio+ aims to provide organizations with the tools to:

• Customer Experience: Help businesses design, build, and scale differentiated customer experiences to create real value and deepen customer empathy.
• Product and Service Innovation: Partner with organizations to incubate, launch, and iterate new products and services within their ecosystems.
• Marketing, Sales, and Service Transformation: Revamp front-office operations to enhance efficiency, effectiveness, and customer-centricity.

EY Studio+ teams are already collaborating with a variety of clients across industries, helping to transform customer experiences. Examples include enhancing customer service for a global retailer, driving B2B growth for a major communications network, creating distinctive experiences for a global banking leader, and supporting energy transition initiatives through a customer-first strategy for a leading utilities company.

Laurence Buchanan, EY Global Leader of EY Studio+, stated, “AI has ushered in a new era of digital transformation, offering unprecedented opportunities to redefine market positioning, capture market share, and build customer loyalty. To succeed, organizations must embrace rapid, continuous, and multi-disciplinary customer-centric transformation that blends creative design, technology, and commercial insights.”

John Rudaizky, EY Global Chief Brand and Marketing Officer, added, “EY Studio+ will partner with organizations across the C-suite, especially with CMOs, whose role in driving customer experience and growth is more pivotal than ever. The experiences customers have with a brand are key to accelerating growth, and EY Studio+ will help clients leverage that for global-scale value creation.”

The launch of EY Studio+ marks a significant milestone in EY’s broader “All in” strategy, which is centered on creating value for clients, people, and stakeholders and follows the expansion of EY-Parthenon, the company’s strategy and transactions service line.

Notes to Editors

About EY

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

All in to shape the future with confidence.

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Media Contact:

Michael Curtis
EY Global Industry Markets Media Relations & Social Media Leader

SOURCE: Ernst & Young Global Limited