76% des entreprises estiment que des données inexactes les empêchent d’offrir une expérience client d’excellence 79% pensent que la majorité des décisions commerciales découleront des données clients en 2020. 91.2% suspectent leurs bases de données clients/prospects de comporter des erreurs. … Read the full press release
The Relevancy Group’s The Marketer Quarterly recognized Experian’s contributions to outstanding email marketing campaigns for Boden, American Home Shield, Chico’s, Ann Taylor and DIRECTV New York, N.Y., 13-1-2016 — /EuropaWire/ — Experian Marketing Services,a recognized leader in data-driven marketing and cloud-based … Read the full press release
Email volume during Q3 2015 and the 2015 holiday season is up 25 percent over 2014 New York, N.Y., 28-12-2015 — /EuropaWire/ — New research from Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, shows … Read the full press release
AdTruth Resolve simplifies cross-device audience management for marketers New York, N.Y., 4-3-2015 — /EuropaWire/ — Experian Marketing Services, a recognized leader in data-driven marketing, today introduced AdTruth Resolve, a new technology designed to simplify the process of recognizing and engaging audiences … Read the full press release
Paid Facebook ads will rival organic Twitter and YouTube campaigns; email will be the hub of 2014 holiday marketing campaigns New York, N.Y., 17-11-2014 — /EuropaWire/ — Experian Marketing Services, a recognized leader in data-driven marketing, published a new research report … Read the full press release
Les organisations souhaitent optimiser leurs interactions clients mais manquent pour ce faire d’une véritable approche centralisée de la gestion des données. Paris, France, 30-1-2014 — /EuropaWire/ — Experian Marketing Services, expert mondial de la qualité des données, annonce aujourd’hui la sortie de … Read the full press release
Posted in Business, France, Internet & Online, Technology
Tagged enquête, Experian Marketing Services, gestion des données, livre blanc, Qualité des données
Smartphones have become a preferred tool to make a purchasing decision. A new Experian whitepaper reveals that 36 per cent of marketers have already tested or successfully used mobile tactics in their programs to reach target audiences. Shanghai, China, 26-7-2013 … Read the full press release
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