Former football professional will support Bentley’s brand presence across German-speaking markets and is set to drive a new Continental GT Speed. IN BRIEFKEY TAKEAWAYSFAQs Bentley Motors has appointed former football professional Mats Hummels as a European brand ambassador under a … Read the full press release
Posted in Automotive, Germany, Marketing, Sports, United Kingdom
Tagged authenticity, Bentley, Bentley Motors, Bentley Motors names Mats Hummels European brand ambassador in two-year partnership, Bentley partners with Mats Hummels as Continental GT enthusiast joins ambassador programme, Brand Ambassador, Cody Gakpo, Continental GT, Continental GT Speed, craftsmanship, DACH-Region, football, German speaking markets, Lucien Laviscount, luxury automotive, Mats Hummels, Mats Hummels joins Bentley ambassador team with focus on German-speaking markets, performance, Priyanka Chopra Jonas, technical excellence, Two-year Bentley partnership brings Mats Hummels into European brand ambassador line-up, UNICEF
(IN BRIEF) Volkswagen has renewed its partnership with UEFA for the UEFA Women’s EURO 2025, supporting the tournament and seven national teams, including Germany, France, and Italy. This sponsorship highlights Volkswagen’s ongoing commitment to female empowerment in sports and global … Read the full press release
Posted in Automotive, Business, Entertainment, Environment, Financial, Germany, Government, Industrial, Investment, Management, Marketing, Media, News, Sports, Switzerland, Technology
Tagged #KeinFrauenfußball, Alexandra Popp, Christine Wolburg, electric vehicles, empowerment, female athletes, football, gender equality, ID. family, partnership, sponsorship, sports, sustainability, Tournament, UEFA, UEFA Women’s EURO 2025, VfL Wolfsburg, Volkswagen, women’s football
(IN BRIEF) Nike and the LEGO Group have launched an exciting global partnership to inspire active and creative play among children. The collaboration will introduce immersive experiences and co-branded products, such as the LEGO® Nike Dunk set and Nike footwear … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Denmark, Education, Entertainment, Financial, Government, Industrial, Investment, Management, Marketing, News, Sports, Technology
Tagged active play, A’ja Wilson, children’s play, creative play, football, football activation, global partnership, Greater China, immersive experiences, International Day of Play, kids, LEGO Group, LEGO Minifigure, LEGO Nike Dunk set, LEGOLAND California Resort, Nike, Nike Air Max Dn x LEGO, Nike Dunk Low x LEGO, Nike Grind courts, partnership, sport culture
(IN BRIEF) PUMA is launching its most extensive global campaign to date, titled ‘Go Wild’, which marks a bold evolution in the brand’s identity. Celebrating the spirit of individuality, the campaign encourages runners—from everyday enthusiasts to elite athletes—to pursue the … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Financial, Germany, Industrial, Investment, Management, Marketing, News, Sports, Technology
Tagged 75 years, ambassador, Arne Freundt, athlete, authenticity, basketball, brand identity, Breanna Stewart, CULTURE, everyday runner, football, Global Campaign, global sporting events, global sports, Go Wild, hero film, meme culture, Neymar, PUMA, Richard Teyssier, runners, runner’s high, self-expression, social media, sport, Tommie Smith, Usain Bolt
(IN BRIEF) The collaboration between Real Madrid, Exolum, and San Fernando de Henares continues to provide scholarships for children aged 5-17, focusing on those at risk of social exclusion. The football school also includes children with disabilities and fosters key … Read the full press release
Posted in Business, Education, Financial, Industrial, Investment, Management, News, Spain, Sports, Transportation & Logistics
Tagged Álvaro Arbeloa, Community Engagement, Exolum, football, Javier Corpa, Jorge Guillén, partnership, Real Madrid, San Fernando de Henares, scholarships, social inclusion, Social Sports Football School, sports for social change
(IN BRIEF) Millie Daviss, a player for the Norwich City Women’s Football Club, has embarked on a new journey as a lecturer at the University of East Anglia (UEA). Starting her academic career, Millie will teach subjects related to academic … Read the full press release
Posted in Business, Education, Financial, Industrial, Investment, Management, News, Sports, United Kingdom
Tagged Academic Career, football, Millie Daviss, Norwich City Women’s Football, partnership, sports, UEA
(IN BRIEF) Dr. Elisabeth Blagrove, a psychologist at The University of Warwick, examines why Wimbledon is often viewed as prestigious and posh. She attributes this to its rich history, strict dress codes, and exclusive elements. Dr. Blagrove also suggests that … Read the full press release
Posted in Business, Education, Industrial, Management, News, Sports, United Kingdom
Tagged Dr. Elisabeth Blagrove, football, sports, University of Warwick, Wimbledon
(IN BRIEF) PUMA introduces the ULTRA 5, a groundbreaking football boot set to revolutionize speed and performance on the pitch. Engineered with insights from motorsport and collaborations with Formula One teams, the ULTRA 5 features a SPEEDSYSTEM carbon outsole and … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Germany, Industrial, Management, Marketing, News, Retail, Sports, Technology
Tagged Dominique Gathier, football, PUMA, Romain Girard, sports, ULTRA 5
(IN BRIEF) PUMA unveils its first worldwide brand campaign in a decade, titled “FOREVER. FASTER. – See The Game Like We Do,” aiming to solidify its position as the fastest sports brand globally. Rooted in PUMA’s DNA, the campaign celebrates … Read the full press release
Posted in Business, Financial, France, Industrial, Investment, Management, Marketing, News, Retail, Sports, Technology
Tagged "FOREVER FASTER" Campaign, Arne Freundt, basketball, Breanna Stewart, football, handball, Karsten Warholm, Mondo Duplantis, Neymar Jr, PUMA, Richard Teyssier, Rudolf Dassler, running, sports
(IN BRIEF) Loughborough University recently hosted the British Universities and Colleges Sport (BUCS) “Big Wednesday” event, drawing over 2,000 student-athletes, coaches, and spectators. The campus buzzed with excitement as athletes competed in 16 different sports across 57 finals. Loughborough emerged … Read the full press release
(IN BRIEF) Sky and the Football Association of Ireland (FAI) have announced the extension of their partnership, making Sky the Primary Partner for both the Republic of Ireland Women’s National Team and the Men’s National Team until 2028. This groundbreaking … Read the full press release
(IN BRIEF) The SPOBIS Conference in Hamburg saw discussions revolving around inclusion, diversity, and football, featuring the German Football Association (DFB) and Volkswagen. The ‘Inclusion in Football’ workshop addressed topics such as inclusive football clubs, emphasizing experiences over results, and … Read the full press release
Posted in Automotive, Business, Entertainment, Environment, Financial, Germany, Industrial, Investment, Management, Media, News, Society, Sports
Tagged Alexander Fangmann, DFB, diversity, football, Hamburg, Inclusion, Inga Grabow, Marcell Jansen, partnership, Ralph-Uwe Schaffert, Sandra Waidelich, society, SPOBIS Conference, sports, sustainability, Volkswagen
(IN BRIEF) BT has confirmed its commitment to sponsor all four Welsh professional rugby union teams, including Ospreys, Cardiff Rugby, Scarlets, and Dragons, until the conclusion of the 2023-24 season. This marks a decade of continuous sponsorship, making it one … Read the full press release
Posted in Business, Financial, Industrial, Investment, Management, News, Sports, Technology, Telecom, United Kingdom
Tagged BT Group, Cardiff Rugby, Dragons, football, Matt Stevenston, Ospreys, partnership, Scarlets, Simon Muderack, sponsorship, sports, sustainability, Welsh Rugby Union Sides
(IN BRIEF) Ericsson showcased an immersive sports demonstration at GITEX Global 2023, highlighting the advantages of Network Slicing on a 5G network for communication service providers (CSPs) and consumers. The demonstration emphasized the potential for immersive fan engagement in sports … Read the full press release
Posted in Business, Industrial, Management, Media, News, Sports, Sweden, Technology, Telecom
Tagged 5G, Ericsson, football, GITEX Global 2023, Immersive Sports, Network slicing, Sports Fan App
(IN BRIEF) Deutsche Telekom has established a three-pillar partnership with UEFA EURO 2024™, becoming an official partner in the areas of telecommunication services, sponsorship, and media rights. The partnership involves several initiatives to enhance the fan experience and connectivity during … Read the full press release
Posted in Business, Entertainment, Germany, Industrial, Infrastructure & Utilities, Management, Media, News, Sports, Technology, Telecom
Tagged Christoph Handwerk, connectivity, Deutsche Telekom, football, Guy-Laurent Epstein, MagentaTV, media rights, Michael Hagspihl, partnership, sponsorship, Stephan Schmitter, telecommunication services, UEFA EURO
Seattle Seahawks vs. Tampa Bay Buccaneers: First official NFL game in Germany MAN Truck & Bus is “Official Supplier of the National Football League/NFL” and “Official Supplier of the 2022 Munich Game” Together with AutobusOberbayern and Bus Verkehr Berlin, 15 … Read the full press release
Posted in Automotive, Entertainment, Germany, Marketing, News, Sports, Transportation & Logistics
Tagged Alexander Steinforth, Allianz Arena, AutobusOberbayern, Borussia Dortmund, Bus Verkehr Berlin, FC Bayern Munich, football, football league, footballers, Friedrich Baumann, German national soccer team, Lion's Coach, MAN, MAN Lion's Coach buses, Munich, National Football League, NFL, NFL game, NFL match, Rudi Kuchta, s Seattle Seahawks, Sebastian Vollmer, Tampa Bay Buccaneers, touring buses
Seattle Seahawks contre Tampa Bay Buccaneers : Premier match officiel de la NFL en Allemagne MAN Truck & Bus est « fournisseur officiel de la National Football League/NFL » et « fournisseur officiel du match de Munich 2022 » En … Read the full press release
(COMMUNIQUÉ DE PRESSE) LONDRES, 27-Jan-2022 — /EuropaWire/ — Ineos Group, la plus grande entreprise chimique multinationale, a annoncé avoir conclu un nouveau Partenariat de performance avec New Zealand Rugby (NZR), l’instance dirigeante de l’union de rugby en Nouvelle-Zélande. Dans le … Read the full press release
Posted in Chemicals, Energy, Gas & Oil, Industrial, News, Sports, United Kingdom
Tagged adidas, All Blacks, All Blacks Sevens, All Blacks Under 20, All Blacks XV, Black Ferns, Black Ferns Sevens, Clark Laidlaw, course à pied, cyclisme, Eliud Kipchoge, équipes en noir, F1, FC Lausanne-Sport, football, INEOS, INEOS Britannia, INEOS Grenadiers cycling team, Māori All Blacks, Mercedes-AMG Petronas F1 Team, New Zealand Rugby, NZR, OGC Nice, short de jeu Sir Dave Brailsford, Tom Crotty, voile
(PRESS RELEASE) LONDON, 27-Jan-2022 — /EuropaWire/ — Ineos Group, the largest multinational chemical company, has announced it entered into a new Performance Partnership with New Zealand Rugby (NZR), the governing body of rugby union in New Zealand. As part of … Read the full press release
Posted in Chemicals, Energy, Gas & Oil, Industrial, Marketing, News, Sports, United Kingdom
Tagged adidas, All Blacks, All Blacks Sevens, All Blacks Under 20, All Blacks XV, Black Ferns, Black Ferns Sevens, Clark Laidlaw, cycling, Eliud Kipchoge, F1, FC Lausanne-Sport, football, INEOS, INEOS Britannia, INEOS Grenadiers cycling team, Māori All Blacks, Mercedes-AMG Petronas F1 Team, New Zealand Rugby, NZR, OGC Nice, playing shorts, running, sailing, Sir Dave Brailsford, Teams in Black, Tom Crotty, training jersey, training kits
(PRESS RELEASE) LIVERPOOL, 8-Nov-2021 — /EuropaWire/ — University of Liverpool, a public research university, has announced that its Management School will be partnering with Sky and Kick It Out for the launch of the Kick It Out Scholarship Programme aimed … Read the full press release
Posted in Education, Management, News, Society, Sports, United Kingdom
Tagged 2022 Football Industries MBA, Denise Peart, Diversity Advisory Council, ethnic minorities, football, Kick It Out, Kick It Out Scholarship Programme, Management School, MBA scholarship, minority ethnic representation, Professor Stephen A. Woods, racial injustice, racism, Sky, Sky Sports, Tony Burnett, University of Liverpool
(PRESS RELEASE) NIEDERUZWIL, Suisse / NEW YORK, États-Unis, 1-Jul-2021 — /EuropaWire/ — La Royal Belgian Football Association (Royal Belgian Football Association, RBFA) a annoncé un partenariat pluriannuel avec Fanpictor, une entreprise technologique suisse appartenant au groupe NOEXIS. Fanpictor soutiendra la … Read the full press release
Posted in Belgium, Business, Entertainment, Internet & Online, Marketing, News, Sports, Switzerland, Technology
Tagged behavioral insights, Big Data, Christopher Cheetham, Coca-Cola, EURO 2020, Fanpictor, football, groupe NOEXIS, La Royal Belgian Football Association, les ayants droit, National Hockey League, NOEXIS AG, parrainage sportif numérique, Raiffeisen Bank Switzerland, RBFA, Sandro Kälin, sponsoring sportif, sponsors, sport, transformation numérique, UEFA European Football Championship
(PRESS RELEASE) NIEDERUZWIL, Switzerland / NEW YORK, NY, United States, 1-Jul-2021 — /EuropaWire/ — The Royal Belgian Football Association (RBFA) has announced a multi-year partnership with Fanpictor, a Swiss technology company within the NOEXIS group. Fanpictor will support the association’s … Read the full press release
Posted in Belgium, Business, Entertainment, Internet & Online, Marketing, News, Sports, Switzerland, Technology
Tagged behavioral insights, Big Data, Christopher Cheetham, Coca-Cola, digital sports sponsorship, digital transformation, engagement solutions, EURO 2020, Fan Engagement, Fanpictor, football, National Hockey League, NOEXIS AG, NOEXIS group, Raiffeisen Bank Switzerland, RBFA, rights holders, Royal Belgian Football Association, Sandro Kälin, sponsors, sports, Sports Sponsorship, UEFA European Football Championship
Visa to make €50,000 donation following this weekend’s UEFA Women’s Champions League final Winner of the Player of the Match Award can choose which charity or project will receive the donation UEFA Foundation for Children currently supports 168 humanitarian and … Read the full press release
Posted in Financial, News, Sports, United Kingdom
Tagged Adrian Farina, charity projects, Covid-19 pandemic, diversity, donation, empowering female athletes, equality, female empowerment, female footballers, football, football careers, gender equality, Inclusion, Player of the Match Award, sponsorship, The Second Half initiative, UEFA Foundation for Children, UEFA Women’s Champions League Final, Urs Kluser, VISA, women’s football
(PRESS RELEASE) LONDON, 5-Apr-2021 — /EuropaWire/ — Centre for Economics and Business Research (Cebr) unveils its outlook on this year’s Easter retail sales in the UK. The Easter weekend has traditionally been one of the highlights for retailers with shoppers … Read the full press release
Posted in Business, Financial, News, Retail, Society, United Kingdom
Tagged bank holiday, DIY, DIY stores, Easter 2020, Easter sales, Easter weekend, football, garden centres, gardening, holiday weekend, home improvements, lockdown, National Statistics, non-essential stores, ONS, retailers, shoppers, wardrobe
(PRESS RELEASE) AMSTERDAM, 11-Nov-2020 — /EuropaWire/ — Royal Philips announces that it has signed an extension to its 107-year sponsorship with Eindhoven football club PSV for 10 more years until 2031. Since the Philips Sport Vereeniging was founded in 1913, … Read the full press release
(PRESS RELEASE) LEICESTERSHIRE, 12-Aug-2020 — /EuropaWire/ — Loughborough University, a public research university in the market town of Loughborough, Leicestershire, in the East Midlands of England, has announced its campus has been chosen by reigning Scottish Premier League champions Celtic … Read the full press release
International football legends Robert Pirès, David Trezeguet, Cafu and Michael Essien join stars of YouTube’s most talked about teams for The EE Wembley Cup 2018 The legends join the new American Football-inspired Draft stage with the format also now including Fast and Furious 30 minutes matches, Man Down Time and Sin … Read the full press release
Posted in Entertainment, Internet & Online, Sports, Technology, Telecom, United Kingdom
Tagged Cafu, David Trezeguet, EE, football, Michael Essien, Pete Jeavons, Robert Pirès, The EE Wembley Cup 2018
A new three-year agreement forms part of the company’s and the RFEF’s commitment to promoting women’s sports The top competition is now named the “Iberdrola League” The company, which has been sponsoring the Spain’s Senior National Women’s Football Team since … Read the full press release
Posted in Energy, Gas & Oil, Spain, Sports
Tagged football, Iberdrola, Iberdrola_League, RFEF, Royal Spanish Football Federation, sponsor, sports, sportswomen, women's sports
Kevin Bacon and Delia Smith star in the latest EE brand campaign to highlight the benefits of EE’s new BT Sport offer that allows users to not only stream the best live action on the app, but cast from their … Read the full press release
Posted in Internet & Online, Marketing, Media, Sports, Telecom, United Kingdom
Tagged adcampaign, BT Sport, Delia Smith, EE, football, Kevin Bacon, Pete Jeavons, sports
KONSTANZ, Germany, 15-Jun-2018 — /EuropaWire/ — Football on TV: A pass to the left, a gap in the defence, an open striker at the edge of the penalty area. Suddenly, the picture freezes. Lines and diagrams appear between the players. An … Read the full press release
Posted in Education, Entertainment, Germany, Science, Sports, Technology
Tagged automated game analysis, Computer scientists, football, football match, Manuel Stein, University of Konstanz
Berkshire, UK, 23-Apr-2018 — /EuropaWire/ — Panasonic Grooming has unveiled football legend Rio Ferdinand as the new ambassador for its upcoming #PlayWithStyle campaign. With a recent study revealing that four out of five men (81%)[1] said looking great before an important event … Read the full press release
Philippe Coutinho: “for me coming to MICFootball was a great opportunity” Alexia Putellas: “the new feminine football stars will come out from this tournament” BARCELONA, 16-Mar-2018 — /EuropaWire/ — The international young football players tournament MIC – Mediterranean International Cup, which … Read the full press release
Posted in Banks, Marketing, Spain, Sports
Tagged Alexia Putellas, CaixaBank, Carlos Bosch, football, Juanjo Rovira, Maria Lluïsa Martínez Gistau, MIC18, MICFootball, Pere Vila, Philippe Coutinho
LIVERPOOL, 02-Mar-2018 — /EuropaWire/ — The University of Liverpool has launched a new study to explore and assess the mental health and well-being of academy and professional football players. The subject of mental health in football is an area that has … Read the full press release
University of Leicester’s #FearLeics sports stars will once again face off competition from De Montfort University LEICESTER, 01-Mar-2018 — /EuropaWire/ — Sporting students from the University of Leicester will take to venues across the city to defend their title of reigning … Read the full press release
Posted in Education, Sports, United Kingdom
Tagged badminton, basketball, Cricket, football, hockey, netball, sports, squash, swimming, tennis, University of Leicester, Varsity
CALCIO EUROPEO: ‘MEDIASET PREMIUM’ SI AGGIUDICA IN ESCLUSIVA I CAMPIONATI DI FRANCIA E SCOZIA PER TRE ANNI CON LA CHAMPIONS LEAGUE E IL MEGLIO DELLA SERIE A, L’OFFERTA ‘PREMIUM’ SI CONFERMA LA PIU’ COMPETITIVA Cologno Monzese, ITALY, 21-7-2015 — /EuropaWire/ … Read the full press release
2014 sales reach the € 1 billion mark More than 30% growth in the football category More World Cup jerseys sold than ever before adidas most popular brand in Germany Herzogenaurach, Germany, 6-2-2015 — /EuropaWire/ — Record sales for the … Read the full press release
Nyon, Switzerland, 17-12-2013 — /EuropaWire/ — In order to strengthen European football’s commitment to fight match-fixing, the UEFA Executive Committee has supported an 11-point resolution for the integrity of football at its meeting in Bilbao, Spain. The document, currently in draft format, … Read the full press release
London, UK, 1-11-2013 — /EuropaWire/ — December promises to be a bumper month for Scottish football fans with plenty of festive cheer on BT Sport. The four top teams at present in the Scottish Premiership – Celtic, Aberdeen, Inverness Caledonian Thistle … Read the full press release
Posted in Media, Sports, United Kingdom
Tagged Aberdeen, BT, BT Sport, Celtic, football, Inverness Caledonian Thistle, Motherwell, Rangers, Scottish League One, Scottish matches, Scottish Premiership, Simon Green, Terry Butcher
London, UK, 31-10-2013 — /EuropaWire/ — BT Sport has announced its first live FA Cup First Round fixture as it begins to broadcast the world’s oldest domestic cup competition for the first time. BT Sport’s first live game sees two teams with … Read the full press release
Posted in Media, Sports, United Kingdom
Tagged Barclays Premier League, BT Sport, Budweiser®, Bundesliga, Celtic, Chelsea, Everton, FA Cup, FA Cup games, football, France’s Ligue 1, Liverpool, Newcastle, Ross County, Simon Green
EuropaWire (EW) is the first truly pan-European and leading press release distribution and newswire service for Europe and the European Union working towards consolidating Europe’s voice on the global newswire and media scene. The newswire service comes with advanced submission forms, flexible pricing and PR budgeting, granular targeting, nearly uncapped reach across countries, markets, verticals, industries, audiences, languages, etc., translation and localisation for greater local PR impact, in-depth distribution reporting, metrics and insights including measured PR reach, reads, engagements, impact, etc., no cap on words, images and multimedia to go along with your release, among others. Your press releases will be seen among the releases of Europe’s biggest and most prominent companies, brands and institutions. Here you can learn more about EuropaWire’s mission, achievements, services, etc.
HOW TO GET STARTED?