Tag Archives: adidas

adidas appoints Zion Armstrong as President of adidas North America

Portland, Oregon, USA / Herzogenaurach, Germany, 25-Apr-2018 — /EuropaWire/ — adidas has appointed Zion Armstrong (43, New Zealander) as President of adidas North America effective July 1, 2018. Armstrong succeeds Mark King, who has decided to step down from his … Read the full press release

adidas: world’s first performance shoe made using Biosteel® fiber

HERZOGENAURACH, 21-Nov-2016 — /EuropaWire/ —The adidas Futurecraft Biofabric features include being 100% biodegradable through a fully natural process The adidas Futurecraft Biofabric features include being 100% biodegradable through a fully natural process adidas has partnered with AMSilk for the first premium … Read the full press release

Telekom Fashion Fusion Challenge Jury selects twelve finalists

Jury selects twelve finalists for the Fashion Fushion Lab 120 entries from 25 countries Merging high-tech and fashion to create visionary concepts BONN, 12-Sep-2016 — /EuropaWire/ — “Unfolding the Future of Fashion and Technology” is the motto of the Fashion Fusion … Read the full press release

Loughborough University works with adidas to help develop sports tops for children that keep them cool during exercise

LEICESTERSHIRE, 16-Mar-2016 — /EuropaWire/ — Loughborough researchers have been working with leading sports brand adidas to help develop sports tops specifically for children that help keep them cool during exercise. Led by Professor George Havenith from the University’s Environmental Ergonomics Research … Read the full press release

adidas: Divestment of Rockport business to a new entity formed by Berkshire Partners LLC and New Balance Holding, Inc. completed

Herzogenaurach, Germany / Canton, Massachusetts, United States, 3-8-2015 — /EuropaWire/ — The adidas Group announced today that it has formally completed the divestiture of its Rockport business to a new entity formed by Berkshire Partners LLC and New Balance Holding, … Read the full press release

The adidas Group presented its new strategic 2020 business plan “Creating the new”

The adidas Group presented its new strategic 2020 business plan "Creating the new"

Group currency-neutral sales to grow at a high-single-digit rate on average per year until 2020 Growth strategy with clear focus on speed, cities and open source Net income to increase around 15% per year on average Group increases targeted dividend … Read the full press release

adidas to become the global Technical Sponsor and Official Licensing Partner of Manchester United for ten years

Partnership will start with the 2015/2016 season Manchester/Herzogenaurach, 17-7-2014 — /EuropaWire/ — adidas and Manchester United today announced an Official Partnership, bringing together two of the leading brands in football. Starting with the 2015/2016 season, adidas will become the global Technical … Read the full press release

adidas announced its ‘#allin or nothing’ campaign made adidas most talked-about brand during the 2014 FIFA World Cup™

‘#allin or nothing’ campaign makes adidas most talked-about brand during the 2014 FIFA World Cup™ Herzogenaurach / Rio de Janeiro, 17-7-2014 — /EuropaWire/ — German sportswear brand adidas has secured victory on and off the pitch at the 2014 FIFA World … Read the full press release

FIFA grants adidas the Official Partner, Supplier and Licensee rights for the FIFA World Cup™ and all FIFA events until 2030

Moscow, Russia / Zurich, Switzerland / Herzogenaurach, Germany, 22-11-2013 — /EuropaWire/ — One of the longest and most successful partnerships in modern sports marketing history will continue. Today, FIFA and adidas formally announced an extension of their long-term partnership agreement granting adidas … Read the full press release