Ben van der Werf to succeed Richard Jameson as head GfK’s Consumer Experiences business in UK

Richard Jameson leaving GfK to pursue new opportunities

London, 22-4-2015 — /EuropaWire/ — Effective May 11, Ben van der Werf will head GfK’s Consumer Experiences business in the United Kingdom. In addition, he will take regional responsibility for Consumer Experiences in the Nordics and Baltics. In these functions, he succeeds Richard Jameson who will leave the company in mid-May to pursue new opportunities.

Ben van der Werf previously held a strategic role for Audience Measurement and Insights. He joined GfK from Nielsen in 2014, where he held various management positions in the Netherlands, Hong Kong and the UK across Retail & Consumer Packaged Goods as well as Media & Advertising. Most recently, he served as Market Leader Benelux & Nielsen Global AdView.

Debbie Pruent, Member of the Management Board of GfK and COO of the Consumer Experiences sector, comments: “With the appointment of Ben van der Werf, the successful operations of GfK in the United Kingdom will benefit as he brings particular experience in the digital field and the media business. He and the strong team in the UK, one of our most important markets in the world, will continue to develop the business in line with our strategy of global products and further integration.”

After over 25 years in GfK and NOP, Richard Jameson has decided to leave GfK in order to pursue new opportunities. Throughout his time with the company, Richard Jameson has made significant contributions across a variety of roles – most recently as COO of Consumer Experiences for the UK, Nordics and Baltics where he has helped to implement the matrix structure and One GfK strategy.

Debbie Pruent further comments: “Richard Jameson has always brought a high level of commercial acumen, integrity and humanity to his work. Myself and my colleagues on the Management Board truly regret that he has chosen to leave the Company and wish him the very best for his personal and professional future.”

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GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched April 20, 2015 Jan Saeger Global Director Communications Tel: +49 911 395 4087 Ben Murphy Head of UK Marketing Tel: +44 207 890 9879 2 with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

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