Arvato Financial Solutions, Bertelsmann’s financial service provider, rebrands as Riverty

By operating under a single brand from now on, the company ensures a consistent presence in the market. Riverty offers clients and consumers  all products and services along the financial value chain.

“After decades of experience in different industries and sectors, today’s launch is a crucial milestone for us. For the first time in our corporate history, we are presenting our services using a unified brand. Re-branding into Riverty is the most visible step in our ongoing transformation to express our ambition of becoming a truly human-centric FinTech,” says Jan Altersten, CEO of Riverty.

The brand name Riverty – a combination of river and liberty – symbolizes a naturally managed financial flow that guides companies and consumers through the uncertainties and challenges of daily life. The brand values of trust, inclusiveness, consciousness and financial sustainability reflect Riverty’s market offering and future aspirations. Based on trustworthy relationships Riverty supports individuals, businesses and societies with easy access payment products and takes accountability and responsibility of the full transactional value chain.

Riverty’s products provide consumers with a transparent overview of their finances and tailored tools, to enable individuals to make smart purchase decisions that meet their budget and financial needs. This is how the company enhances its customers’  brand experience beyond payment, to support sustainable business.

The company’s mission for the future is to work with its customers, partners and clients to create the next generation of financial services. These include consumer services around easy payments everywhere, transaction-based consumer financing, financial transparency and education, as well as debt recovery.

“What we have launched today is a FinTech brand with strong ambitions for the future. We want to drive innovation by leveraging financial technologies, data and process optimization to not only foster growth and but also positively contribute to a sustainable economy. Our goal is to promote trade whilst actively including people in the economic cycle through financial technology for a new era of economic freedom,” Altersten concludes.