Tag Archives: DMP

Customer Data Platform Institute Launches RealCDP to Reduce CDP Confusion

SAN JOSE, CA, USA, 4-Apr-2019 — /EuropaWire/ — The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry.  RealCDP has two components: RealCDP certification, a five point checklist of core … Read the full press release

US Customer Data Platform authority David Raab to Host First CDP Workshop in Belgium

BRUSSELS, 21-Dec-2018 — /EuropaWire/ — Today’s marketers have more data available than ever but struggle to pull it together in a usable format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy systems resulting … Read the full press release

US-amerikanischer Customer-Data-Platform-Experte David M. Raab leitet ersten gemeinsamen CDP-Workshop mit b.telligent in München

MÜNCHEN, 17-Dec-2018 — /EuropaWire/ — Marketer können heutzutage auf eine wahre Flut von Daten zugreifen, stehen jedoch mehr denn je vor der Schwierigkeit, diese in einem nutzbaren Format zusammenzufassen. Zukünftig wird es vor allem darauf ankommen, die Architektur von Marketing-Automation-Systemen weiterzuentwickeln, … Read the full press release

Amerikaanse Customer Data Platform authoriteit David M. Raab leidt eerste CDP Workshop in Nederland

AMSTERDAM, 15-Nov-2018 — /EuropaWire/ — Marketeers hebben vandaag de dag meer data tot hun beschikking dan ooit, maar worstelen om ze te combineren tot een bruikbare vorm. Customer Data Platform (CDP) technologie belooft dit probleem op te lossen in de … Read the full press release

80% Satisfaction Rate in Europe for Customer Data Platform Early Adopters

AMSTERDAM, 06-Sep-2018 — /EuropaWire/ — European companies that have deployed Customer Data Platforms are highly satisfied with their systems, according to a study released today by the CDP Institute Europe (CDPIE). The survey found that the CDP was delivering “significant … Read the full press release

European Customer Data Platform Vendors Lead Industry in New Direction

Philadelphia, USA, 11-Jul-2018 — /EuropaWire/ — European vendors in the soon-to-be €1 billion Customer Data Platform (CDP) industry are leading its transition to more integrated solutions, according to a study released today by the CDP Institute Europe. The first-ever study … Read the full press release