Tag Archives: Business marketers

Customer Data Platform Industry Grew 71% in One Year; Will Reach $1 Billion Revenue in 2019

SWARTHMORE, PA, U.S.A., 8-Aug-2019 — /EuropaWire/ — The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added nineteen vendors and raised $317 million in … Read the full press release

B2B Marketers Catching Up with Consumer Marketers in Customer Data Platform Deployment

SWARTHMORE, PA, 30-May-2019 — /EuropaWire/ — Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released today by the Customer Data Platform Institute. The survey found that 41% of companies … Read the full press release