Tag Archives: Customer Data Platform Institute

B2B Marketers Catching Up with Consumer Marketers in Customer Data Platform Deployment

SWARTHMORE, PA, 30-May-2019 — /EuropaWire/ — Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released today by the Customer Data Platform Institute. The survey found that 41% of companies … Read the full press release

Customer Data Platform Institute Launches RealCDP to Reduce CDP Confusion

SAN JOSE, CA, USA, 4-Apr-2019 — /EuropaWire/ — The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry.  RealCDP has two components: RealCDP certification, a five point checklist of core … Read the full press release

US Customer Data Platform authority David Raab to Host First CDP Workshop in Belgium

BRUSSELS, 21-Dec-2018 — /EuropaWire/ — Today’s marketers have more data available than ever but struggle to pull it together in a usable format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy systems resulting … Read the full press release