Tag Archives: Customer Data Platform Institute

Customer Data Platform Industry Grew Strongly in First Half of 2022: CDP Institute Report

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(PRESS RELEASE) MILFORD, CT, United States, 25-Jul-2022 — /EuropaWire/ — The Customer Data Platform (CDP) industry had a strong first half in 2022 with 10% employment growth among existing vendors and eleven new companies added, according to the CDP Institute’s … Read the full press release

Customer Data Platform Industry to Reach $1.5 Billion in 2021: CDP Institute Report

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(PRESS RELEASE) MILFORD, CT, United States, 4-Feb-2021 — /EuropaWire/ — Customer Data Platforms (CDPs) are increasingly embedded inside of larger systems, according to the CDP Institute’s latest Industry Update report. The semi-annual report found that ten of the 13 vendors … Read the full press release

Consolidation Looms for Fast-Growing Customer Data Platform Industry: CDP Institute Report

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(PRESS RELEASE) SWARTHMORE, PA, U.S.A., 11-Feb-2020 — /EuropaWire/ — Established Customer Data Platform vendors prepared for industry consolidation even as new firms entered industry during the second half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry … Read the full press release

Customer Data Platform Industry Grew 71% in One Year; Will Reach $1 Billion Revenue in 2019

(PRESS RELEASE) SWARTHMORE, PA, U.S.A., 8-Aug-2019 — /EuropaWire/ — The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added nineteen vendors and raised $317 … Read the full press release

B2B Marketers Catching Up with Consumer Marketers in Customer Data Platform Deployment

(PRESS RELEASE) SWARTHMORE, PA, 30-May-2019 — /EuropaWire/ — Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released today by the Customer Data Platform Institute. The survey found that 41% … Read the full press release

Customer Data Platform Institute Launches RealCDP to Reduce CDP Confusion

(PRESS RELEASE) SAN JOSE, CA, USA, 4-Apr-2019 — /EuropaWire/ — The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry.  RealCDP has two components: RealCDP certification, a five point checklist … Read the full press release

US Customer Data Platform authority David Raab to Host First CDP Workshop in Belgium

(PRESS RELEASE) BRUSSELS, 21-Dec-2018 — /EuropaWire/ — Today’s marketers have more data available than ever but struggle to pull it together in a usable format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy … Read the full press release