Tag Archives: Customer Data Platform

Consolidation Looms for Fast-Growing Customer Data Platform Industry: CDP Institute Report

Consolidation Looms for Fast-Growing Customer Data Platform Industry: CDP Institute Report

(PRESS RELEASE) SWARTHMORE, PA, U.S.A., 11-Feb-2020 — /EuropaWire/ — Established Customer Data Platform vendors prepared for industry consolidation even as new firms entered industry during the second half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry … Read the full press release

Customer Data Platform Industry Grew 71% in One Year; Will Reach $1 Billion Revenue in 2019

(PRESS RELEASE) SWARTHMORE, PA, U.S.A., 8-Aug-2019 — /EuropaWire/ — The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added nineteen vendors and raised $317 … Read the full press release

B2B Marketers Catching Up with Consumer Marketers in Customer Data Platform Deployment

(PRESS RELEASE) SWARTHMORE, PA, 30-May-2019 — /EuropaWire/ — Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released today by the Customer Data Platform Institute. The survey found that 41% … Read the full press release

Customer Data Platform Institute Launches RealCDP to Reduce CDP Confusion

(PRESS RELEASE) SAN JOSE, CA, USA, 4-Apr-2019 — /EuropaWire/ — The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry.  RealCDP has two components: RealCDP certification, a five point checklist … Read the full press release

European Customer Data Platform Vendors Lead Industry in New Direction

Philadelphia, USA, 11-Jul-2018 — /EuropaWire/ — European vendors in the soon-to-be €1 billion Customer Data Platform (CDP) industry are leading its transition to more integrated solutions, according to a study released today by the CDP Institute Europe. The first-ever study … Read the full press release