Tag Archives: Customer Data Platform

Customer Data Platform Industry Attracts New Participants: CDP Institute Report

(IN BRIEF) Despite challenging business conditions in the second half of 2023, the Customer Data Platform (CDP) industry saw continued growth, with ten new participants, mostly small firms established within the last five years, focused on profile building and analytics. … Read the full press release

Customer Data Platform Industry Accelerated During Pandemic: CDP Institute Report

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(PRESS RELEASE) MILFORD, CT, United States, 28-Jul-2021 — /EuropaWire/ — Customer Data Platform (CDP) vendors grew at a record pace during the first half of 2021, according to the CDP Institute’s latest Industry Update report. The semi-annual report found that … Read the full press release

Customer Data Platform Industry to Reach $1.5 Billion in 2021: CDP Institute Report

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(PRESS RELEASE) MILFORD, CT, United States, 4-Feb-2021 — /EuropaWire/ — Customer Data Platforms (CDPs) are increasingly embedded inside of larger systems, according to the CDP Institute’s latest Industry Update report. The semi-annual report found that ten of the 13 vendors … Read the full press release

New Customer Data Platform Options Emerge During Pandemic Slowdown: CDP Institute Report

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(PRESS RELEASE) SWARTHMORE, PA, U.S.A., 28-Jul-2020 — /EuropaWire/ — The Customer Data Platform industry continued to grow in the first half of 2020, but at a slower pace as cautious buyers absorbed pandemic-related budget cuts and assessed new entries from … Read the full press release

Consolidation Looms for Fast-Growing Customer Data Platform Industry: CDP Institute Report

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(PRESS RELEASE) SWARTHMORE, PA, U.S.A., 11-Feb-2020 — /EuropaWire/ — Established Customer Data Platform vendors prepared for industry consolidation even as new firms entered industry during the second half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry … Read the full press release

Customer Data Platform Industry Grew 71% in One Year; Will Reach $1 Billion Revenue in 2019

(PRESS RELEASE) SWARTHMORE, PA, U.S.A., 8-Aug-2019 — /EuropaWire/ — The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added nineteen vendors and raised $317 … Read the full press release

B2B Marketers Catching Up with Consumer Marketers in Customer Data Platform Deployment

(PRESS RELEASE) SWARTHMORE, PA, 30-May-2019 — /EuropaWire/ — Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released today by the Customer Data Platform Institute. The survey found that 41% … Read the full press release

Customer Data Platform Institute Launches RealCDP to Reduce CDP Confusion

(PRESS RELEASE) SAN JOSE, CA, USA, 4-Apr-2019 — /EuropaWire/ — The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry.  RealCDP has two components: RealCDP certification, a five point checklist … Read the full press release

European Customer Data Platform Vendors Lead Industry in New Direction

Philadelphia, USA, 11-Jul-2018 — /EuropaWire/ — European vendors in the soon-to-be €1 billion Customer Data Platform (CDP) industry are leading its transition to more integrated solutions, according to a study released today by the CDP Institute Europe. The first-ever study … Read the full press release