Tag Archives: David Raab

Customer Data Platform Institute Launches RealCDP to Reduce CDP Confusion

SAN JOSE, CA, USA, 4-Apr-2019 — /EuropaWire/ — The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry.  RealCDP has two components: RealCDP certification, a five point checklist of core … Read the full press release

European Customer Data Platform Vendors Lead Industry in New Direction

Philadelphia, USA, 11-Jul-2018 — /EuropaWire/ — European vendors in the soon-to-be €1 billion Customer Data Platform (CDP) industry are leading its transition to more integrated solutions, according to a study released today by the CDP Institute Europe. The first-ever study … Read the full press release