(IN BRIEF) Despite challenging business conditions in the second half of 2023, the Customer Data Platform (CDP) industry saw continued growth, with ten new participants, mostly small firms established within the last five years, focused on profile building and analytics. … Read the full press release
Posted in Business, Financial, Internet & Online, Marketing, Media, Retail, Technology, Telecom, Travel
Tagged Adabra, analytics, Blendee, CDP, CDP industry, CDP Institute, CDP vendors, Cendyn, CRM, customer data, customer data management, Customer Data Platform, data analysis, David Raa, DMP, Easyence, Employment, funding, Industry Update report, marketing, martech, mediarithmics, Neodata, PUSHTech, REPORT, Susan Raab, technology
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