“C’est clair” Mini-Series Aims to Make Insurance More Approachable for the General Public Through Lola’s Story

“C’est clair” Mini-Series Aims to Make Insurance More Approachable for the General Public Through Lola’s Story

(IN BRIEF) CNP Assurances is launching “C’est clair”, a new fictional mini-series created with The Good Company and URBANIA to make insurance concepts easier for the general public to understand. The first season focuses on term creditor insurance and follows Lola, a 28-year-old woman preparing to buy her first apartment, as she asks practical questions about what the insurance is for, what risks it covers, how to take out a policy and how much it costs. The four episodes, each lasting two to three minutes, will be released between 15 June and 7 September 2026 on URBANIA’s platforms and CNP Assurances’ networks. The series marks a new communication format for CNP Assurances after its previous “En gros” video series on Konbini, using fiction, humour and social-media-friendly production techniques to make insurance more relatable. With URBANIA’s reach among 18-44 year olds and a creative team combining video, illustration, editing and graphic design, the campaign aims to bring insurance education closer to everyday life.

(PRESS RELEASE) ISSY-LES-MOULINEAUX, 16-Jun-2026 — /EuropaWire/ — CNP Assurances is launching “C’est clair”, a new fictional mini-series designed to make insurance easier to understand for the general public. Created with agency The Good Company and URBANIA, the series combines storytelling and education to explain insurance topics in a more accessible, relatable and everyday format.

The series follows Lola, a 28-year-old woman navigating major steps in adult life, including buying a home and understanding term creditor insurance. Through her questions and experiences, “C’est clair” aims to explain insurance concepts clearly and simply, using a tone that is both informative and approachable.

The first season focuses on term creditor insurance and includes four short episodes of two to three minutes each. The episodes will be released on 15 June, 6 July, 27 August and 7 September 2026 across URBANIA’s platforms and will also be shared through CNP Assurances’ own networks.

With this new format, CNP Assurances is continuing its efforts to make insurance more understandable and accessible. After four years of the “En gros” video series on Konbini, the company is introducing a proprietary mini-series format that uses fiction to place the customer’s perspective at the centre of the explanation.

The first season addresses a subject especially relevant to young professionals and first-time property buyers. As Lola considers buying her first apartment, she tries to understand what term creditor insurance is, whether it is required, what it covers, how much it costs and how to take out a policy. These practical questions form the basis of the series, which responds to common concerns in a natural and easy-to-follow way.

Developed with URBANIA, a media brand known for its engaged editorial approach and ability to reach audiences aged 18 to 44, “C’est clair” blends useful information with entertainment. The series adopts a light, human and purposeful tone, using a narrative style suited to social media and digital viewing habits.

The production was directed by Thibault Gilles, with co-direction by Naïsha Randrianasolo, an URBANIA video artist recognised for a creative style combining editing, illustration and graphic design. The visual language of the series reflects the codes of social platforms while keeping the educational objective central.

The first episode, released on 15 June 2026, introduces the topic of term creditor insurance as Lola decides it is time to take a major adult step and buy an apartment. She discovers that she needs term creditor insurance and begins to understand how it works.

The second episode, scheduled for 6 July 2026, looks at the risks covered by term creditor insurance. As Lola begins her apartment search and faces a series of practical and personal questions, she finds answers that help her move forward with more confidence.

The third episode, to be released on 27 August 2026, explains how to take out term creditor insurance. After visiting two apartments, Lola must make a decision and apply what she has learned about the insurance process.

The fourth and final episode of the season, scheduled for 7 September 2026, focuses on the cost of term creditor insurance. Lola makes an offer on an apartment, understands the steps and costs involved in the policy, sees her loan approved and completes her transition into a new stage of adult life.

Agathe Sanson, Director of Stakeholder Dialogue, Communication and Sponsorship at CNP Assurances, said the new “C’est clair” series on URBANIA places viewers in Lola’s everyday life to explain term creditor insurance. She said the ambition is to make insurance more accessible and closer to people, while helping them understand its usefulness through an original, humorous and educational format.

The campaign brings together a broad creative and production team. Producers include Florent Peiffer and Elise Richard, with Blandine d’Astorg as sales director, Juliette Berthelier in advisory, Marie Gouriou as production director, Garance Desoeuvres as project manager and Erwan Naïmi as production assistant. Sophie Marchand served as editorial director, supported by assistant editor Thibault Hollebecq and community manager Louise Pierga.

The creative team includes Matthieu Maurer and Laurie Humbert as creation directors, Garance Poisson as artistic director and Josselin Lamer as motion design assistant. Thibault Gilles served as writer and director, with Naïsha Randrianasolo as co-director. Victor Zynski was chief operator, Benoist Robin camera assistant and Amélie Monnier prop master. Juliette Bialek appears as the actress and also provides voice-over alongside Sophie Marchand. Editing was handled by Béatrice Mocenigo, with grading by Julien Dubus.

To watch the film click HERE

About CNP Assurances Group

The CNP Assurances Group is a property and personal insurer with more than 8,500 employees. It generated net income of €1,492m in 2025. A subsidiary of La Banque Postale, the Group is no. 2 in property loan insurance and life insurance in France and the 3rd-largest insurer in Brazil. Its solutions are distributed in 17 countries by various partners and insure more than 33 million people in personal insurance and protection, and 10 million in retirement savings. CNP Assurances is a responsible insurer and investor (€400bn invested in all sectors) that works for an inclusive and sustainable society, protecting and facilitating all life paths.

About THE GOOD COMPANY

Founded in January 2019, The Good Company is a creative and responsible agency that targets brands seeking to develop more responsible communication. Because brand communication today is built as much on acts as on words, The Good Company works in two key areas: consulting and creation. As a civic-minded and committed agency, The Good Company is B-Corp certified and also a member of 1% for the Planet. The employees of The Good Company hold 20% of the firm’s capital, regardless of their hierarchical level. Firmly convinced that creativity can be a powerful driver of change, The Good Company seeks to strike a balance between the highest creative and strategic standards with the highest societal and environmental standards. In 2025, The Good Group (made up of The Good Company, The Good Design, Espérance and Hyssop), joined the independent European group Bonum (Adfinitas, 4 August, Patte Blanche, Citizen Press, etc.). www.thegoodco.fr

About URBANIA

Driven by passionate teams, URBANIA is an independent media group set up in France in 2020 after more than two decades of success in Montreal. With the attention of young adults having become a rare commodity, URBANIA captivates this demanding audience with its signature triptych of information, creativity and humour. The group has developed a unique ecosystem — centred around a society-focused media outlet, a creative agency, an audiovisual production company and the Binge podcast studio — with a clear promise: “We take you somewhere else”. True to its mission to inform and entertain, URBANIA places the sharing of values at the core of its relationships with partners, agencies and advertisers, with a view to creating engaging narratives that are both timely and lasting.

Media Contact:

Florence de Montmarin +33 (0)1 42 18 46 51
Tamara Bernard +33 (0)1 42 18 86 19
servicepresse@cnp.fr

SOURCE: CNP Assurances