Bellevue Palace Becomes Temporary Art Space for FREIRAUM KUNST Exhibition Backed by Bertelsmann

Bellevue Palace Becomes Temporary Art Space for FREIRAUM KUNST Exhibition Backed by Bertelsmann

(IN BRIEF) Bertelsmann is sponsoring FREIRAUM KUNST, a temporary art exhibition presented by the Academy of Arts at Bellevue Palace in Berlin from June 13 to 28, 2026. Held under the patronage of German Federal President Frank-Walter Steinmeier, the exhibition transforms the empty rooms of the official presidential residence into a pop-up gallery shortly before the palace undergoes renovation. The project creates a dialogue between artworks, architecture, history and the unique atmosphere of Bellevue Palace, giving the public a rare opportunity to experience the building through a cultural lens. Bertelsmann Chairman and CEO Thomas Rabe said the company supports art and culture because its own success is rooted in creativity and ingenuity. The sponsorship builds on Bertelsmann’s long-standing Culture@Bertelsmann activities, which include Archivio Storico Ricordi exhibitions, The Blue Sofa literary events and UFA Film Nights, all aimed at promoting cultural diversity and making cultural experiences more widely accessible.

(PRESS RELEASE) GÜTERSLOH, 12-Jun-2026 — /EuropaWire/ — Bertelsmann> is sponsoring FREIRAUM KUNST, a temporary art exhibition presented by the Academy of Arts at Bellevue Palace, the official residence of Germany’s Federal President.

The exhibition will be open from June 13 to 28, 2026, under the patronage of Federal President Frank-Walter Steinmeier. Shortly before Bellevue Palace undergoes renovation, its empty rooms have been transformed into a temporary pop-up gallery, giving visitors a rare opportunity to experience the building from a new cultural perspective.

FREIRAUM KUNST uses the palace’s rooms as an exhibition setting in which artworks interact with the architecture, history and atmosphere of the official presidential residence. The palace itself becomes part of the artistic experience, offering a dialogue between contemporary art and a public building that is normally not widely accessible.

Bertelsmann Chairman and CEO Thomas Rabe said art broadens people’s view of the world, encourages reflection and creates new ways of engaging with important social and cultural questions. He said Bertelsmann, as a company built on creativity and ingenuity, is committed to promoting art and culture and is pleased to support the Academy of Arts in this special project.

The sponsorship reflects Bertelsmann’s long-running cultural engagement and its goal of making cultural experiences accessible to wider audiences. The company has a 190-year history as a creative content business and supports cultural initiatives in Germany and internationally.

Through its Culture@Bertelsmann activities, the Group focuses on cultural diversity and the preservation of important cultural assets. Its cultural programme includes Archivio Storico Ricordi exhibitions, The Blue Sofa literary events and UFA Film Nights screenings, all aimed at bringing cultural heritage and creative work to the broader public.

The exhibition at Bellevue Palace also highlights the role of public cultural spaces in creating encounters between art, architecture and society. By opening the palace as a temporary gallery, FREIRAUM KUNST gives visitors access to a symbolic national setting while presenting art in direct conversation with the building’s historical and political significance.

Bertelsmann is a media, services and education company operating in around 50 countries with approximately 75,000 employees. The Group includes RTL Group, Penguin Random House, BMG, Arvato Group, Bertelsmann Marketing Services, Bertelsmann Education Group and Bertelsmann Investments.

The company generated revenues of €19 billion in the 2025 financial year and positions creativity and entrepreneurship as central to its business identity. Bertelsmann said this combination supports its media offerings, service solutions and wider cultural engagement.

About Bertelsmann
Bertelsmann is a media, services and education company with about 75,000 employees that operates in some 50 countries around the world. It includes the entertainment group RTL Group, the trade book publisher Penguin Random House, the music company BMG, the service provider Arvato Group, Bertelsmann Marketing Services, the Bertelsmann Education Group and Bertelsmann Investments, an international network of funds. The company generated revenues of €19 billion in the 2025 financial year. Bertelsmann stands for creativity and entrepreneurship. This combination enables first-class media offerings and innovative service solutions that inspire customers around the world.

Media Contact:

Mandy Berghoff
Spokesperson / Corporate Communications
Phone: +49 5241 80-78063
mandy.berghoff@bertelsmann.de

SOURCE: Bertelsmann