BASF’s Digital Venture “Tracingo” to Help Logistics Companies Achieve Greater Efficiency and Transparency

Eycke-Christian Dörre, Managing Director Services at THIELMANN, Harald Borgholte, Divisional Digital Officer at BASF’s Coatings division and Patrick Franke, Managing Director NXTGN, sign the Joint Development Agreement.

(IN BRIEF) BASF, THIELMANN, and NXTGN have signed a Joint Development Agreement to develop a product called “Tracingo” that will track intermediate bulk containers (IBC) using IoT sensors and acoustic signals. The product will be integrated into NXTGN’s “” platform, which will allow forwarding companies and manufacturers to track and document the location, fill level, and conditions of their containers in real-time. The solution aims to provide logistics companies with a reliable basis for making decisions on resource planning, maintenance, and traceability. The partnership aims to drive digitalization in logistics and help customers achieve greater transparency and efficiency.

(PRESS RELEASE) LUDWIGSHAFEN, 25-Apr-2023 — /EuropaWire/ — BASF (ETR: BAS), the world’s largest chemical producer, THIELMANN, and NXTGN have entered into a Joint Development Agreement (JDA) to establish a strategic partnership for intermediate bulk container (IBC) tracking. The partnership will focus on the technical and commercial development of the “Tracingo” product, developed by BASF’s Coatings division, for level measurement and location analysis of IBCs. The product will be integrated into NXTGN’s “” platform, allowing forwarding companies and manufacturers to track and document the location, fill level, and conditions of their containers in real-time.

The solution is based on patented technology that uses acoustic signals and IoT sensors to accurately measure IBC location, fill level, shock load, temperature, and contamination data. The collected data is processed and displayed on a web-based dashboard, enabling logistics companies to make informed decisions about resource planning, maintenance, and traceability. The partners are also preparing the sensors for ATEX certification to meet the highest safety standards.

“Digitalization is one of our approaches for continuous growth and more efficiency. We not only develop coating solutions, but also intelligent digital solutions that offer customers added value,” said Harald Borgholte, Divisional Digital Officer at BASF’s Coatings division. “In the cooperation with THIELMANN and NXTGN, we serve a completely new industry: logistics. I am pleased to see how a business model has emerged from a user problem in our units and how we are now working together as partners to bring the product to the next level.”

Eycke-Christian Dörre, Managing Director for Services at THIELMANN, said: “We support our customers with optimal services such as the collection and delivery of containers, cleaning and maintenance. Supported by digital technologies, we are also addressing issues such as tracking and smart fleet management, so that the life cycles of our products are transparent for our customers and for us. We look forward to further developing these services with NXTGN and BASF as a strong partner.”

Patrick Franke, Managing Director at NXTGN, said: “Real-time tracking and monitoring of IBCs is key to meeting the ever-increasing demands for supply chain security, sustainability and efficiency. IoT enables us to overcome these complex challenges. The development of a marketable solution together with BASF and THIELMANN reflects the technological expertise of all parties involved as well as our company motto: from sensor to business model.”

The project started as a user-driven initiative from BASF’s Logistics and Container Management at the Münster site, which collaborated with the company’s Digital Incubation Unit to develop and validate the digital business model. THIELMANN and NXTGN have been working together for several years in the field of container tracking using IoT technology. BASF Coatings remains an important innovation driver in the project, while NXTGN will lead further product development and THIELMANN will contribute its expertise on IBCs and customer requirements and act as a sales partner.

The partnership aims to drive digitalization in logistics and help customers achieve greater transparency and efficiency. The development of the tracking solution will enable logistics companies to optimize their fleet management and make cost-saving decisions.

More information about the technical solution can be found at

About BASF

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 111,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €87.3 billion in 2022. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the United States. Further information at

About BASF’s Coatings division

The Coatings division of BASF is a global expert in the development, production and marketing of innovative and sustainable automotive OEM and refinish coatings, decorative paints as well as applied surface treatments for metal, plastic and glass substrates in a wide range of industries. This portfolio is supplemented by “Beyond Paint Solutions”, which enable new applications with innovative surfaces. We create advanced performance solutions and drive performance, design and new applications to meet our partners’ needs all over the world. BASF shares skills, knowledge and resources of interdisciplinary and global teams for the benefit of customers by operating a collaborative network of sites in Europe, North America, South America and Asia Pacific. In 2022, the Coatings division achieved global sales of about €4.22 billion. 

Solutions beyond your imagination – Coatings by BASF. For more information about the Coatings division of BASF and its products, visit



THIELMANN is a one-stop shop for each and every need within the stainless steel container industry, supplying containers and container services for a variety of industries such as chemical, pharmaceutical, paints & coatings, battery, beverage and food.

Our engineering know-how and uncompromising quality standards enable us to consistently deliver high-quality products and services along with our unrivalled container expertise which our customers have trusted for more than 275 years.

Whatever the challenge – our customers can depend on our promise: To deliver the best container expertise our customers can trust.


About NXTGN:

NXTGN Solutions GmbH is the operator of the platform for tracking IBCs (Intermediate Bulk Containers) and FLCs (Foldable Large Containers). With a solution portfolio consisting of hardware, connectivity, security, cloud infrastructure and consulting, NXTGN is a holistic provider of IoT-based end-to-end solutions for companies in plant and mechanical engineering, logistics, process manufacturing and chemical industries as well as food and pharmaceutical industries.

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Global Communications Coatings
Natalia Lopez
Wolfgang Seidl



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