Barclays and LTA Join Forces to Serve Up Free Park Tennis Across Britain

Barclays and LTA Join Forces to Serve Up Free Park Tennis Across Britain

(IN BRIEF) Barclays and the Lawn Tennis Association (LTA) have launched a new five-year partnership aimed at getting 150,000 people playing tennis more regularly in parks across Britain. Through the initiative “Barclays Free Park Tennis,” free volunteer-led tennis sessions will be offered in 100 public parks by the end of 2024, providing accessible opportunities for people of all abilities and backgrounds to enjoy the sport. With Barclays Ambassador Clare Balding CBE backing the campaign, the initiative seeks to break down barriers to sport and promote community engagement. Alongside this, Barclays will support other programs like ‘Barclays Big Tennis Weekends’ and ‘Barclays Local Tennis Leagues,’ fostering a culture of inclusivity and participation in tennis nationwide.

(PRESS RELEASE) LONDON, 18-Apr-2024 — /EuropaWire/ — Today, Barclays has announced a new five-year partnership with the LTA that aims to get 150,000 people playing tennis more regularly, building on the LTA’s ongoing ambition to get half a million more people playing tennis in parks across Britain.

The LTA is the national governing body for tennis in Great Britain and is responsible for growing the game of tennis and increasing participation.

Barclays is also ‘Official Banking Partner’ of The Championships, Wimbledon.

Barclays and the LTA share the ambition of breaking down barriers to sport and bringing grassroots tennis to local communities. Together, they aim to give people of all abilities, ages, and backgrounds a welcoming and accessible opportunity to play tennis in their local parks, by providing the tennis equipment and instruction to play.

‘Barclays Free Park Tennis’ is the first of three initiatives the partnership will launch.

Rolling out across the nation in 100 public parks by the end of 2024, free 1-hour volunteer-led tennis sessions will take place on either Saturday or Sunday at 10am at public parks throughout England, Scotland and Wales, allowing the public to enjoy the benefits of tennis, whether their goals are improving their health, meeting new people, or simply trying out a new sport this summer.

The sessions will be run by LTA-trained volunteers (Barclays Activators) from the local community – with all tennis equipment provided. So far, 175 volunteers have already received training for the role, with recruitment for new Barclays Activators currently ongoing.

Barclays Ambassador, Clare Balding CBE, is urging the nation to get involved and discover, or re-discover, a love for tennis. Balding, a passionate advocate and campaigner for sport for all, became a Barclays’ Ambassador last year after seeing the impact of their work in football, notably the bank’s role in driving equal access for girls to play football in schools.

Clare Balding, Barclays Ambassador, said: “As a Barclays ambassador I have seen first-hand the hugely positive impact their grassroot football programmes have made to local communities. As soon as I saw their work in action, I knew I had to be part of helping launch and roll out their new tennis initiative to get 150,000 more people playing a game that really is for everyone. Whether you’ve never held a racket before, you used to play, or you’d love to get your children playing, Barclays Free Park tennis is for you. I can’t wait to see even more people discover and love tennis like I do.”

Tom Corbett, Barclays Head of Sponsorship, said: “Sport enriches lives and communities like nothing else. It brings people together and has the power to boost confidence and wellbeing and build life skills for participants. We’ve seen this impact through our grassroot football programmes, and I’m delighted we are now bringing our experience to the world of grassroots tennis through our new partnership with the LTA.

“Whether your goal is getting fit, getting closer to your community, or picking up a new sport – it’s going to be fun, free and open to all.”

Scott Lloyd, CEO of LTA, said: “We want tennis to be welcoming, enjoyable and inspiring to everyone. This means taking tennis into as many communities across Britain as possible. Barclays Free Parks Tennis will be like a ‘Park Run’ for tennis, with free equipment, court space and instruction for players of all ages. We’re also excited to be partnering with Barclays on Big Tennis Weekends and Local Tennis Leagues to grow participation even further.”

Barclays Free Park Tennis follows the recent £30million UK Government and LTA Tennis Foundation investment, delivered by the LTA, which is bringing thousands of existing park tennis courts in poor or unplayable condition back to life, with a particular focus on areas of high social deprivation. Through this investment, significant progress has already been made towards delivering half a million more tennis players in parks across Britain.

Alongside Barclays Free Park Tennis, Barclays will also become the lead partner of ‘Barclays Big Tennis Weekends’ – free tennis open days hosted by park, club or community tennis venues throughout the year – and ‘Barclays Local Tennis Leagues’ – friendly, competitive mixed singles and doubles leagues for adults taking place at local parks.

To find out when and where ‘Barclays Free Park Tennis’ is happening in your area, visit: https://www.lta.org.uk/play/free-park-tennis/

NOTES TO EDITORS

About the LTA and Barclays new partnership

Barclays is entering a new 5-year partnership with the LTA as the Lead Partner of Parks & Participation, to make tennis more accessible for all.

Barclays Free Park Tennis – Barclays Free Park Tennis gives you the chance to meet new people, enjoy free exercise with a full-body workout and learn or practice your tennis skills, all in just a one-hour session on Saturdays or Sundays at 10:00, led by Barclays Activators. https://www.lta.org.uk/play/free-park-tennis/

Barclays Big Tennis Weekends – Big Tennis Weekends are a series of free events hosted by venues and parks throughout the year to get hundreds of people on court playing tennis. https://www.lta.org.uk/play/big-tennis-weekends/

Barclays Local Tennis Leagues – Whatever your level – beginner or advanced – meet new people, power up your game and compete at a park court near you. Over 200 mixed singles and doubles leagues are taking place at local parks and public courts across the nation all year round for adults over the age of 18. https://www.lta.org.uk/compete/adult/local-tennis-leagues/

LTA Play in partnership with Barclays – https://www.lta.org.uk/play/book-a-tennis-court/

About Barclays
Our vision is to be the UK-centred leader in global finance. We are a diversified bank with comprehensive UK consumer, corporate and wealth and private banking franchises, a leading investment bank and a strong, specialist US consumer bank. Through these five divisions, we are working together for a better financial future for our customers, clients and communities. For further information about Barclays, please visit our website home.barclays

About The LTA
The LTA is the National Governing Body of tennis for Great Britain. We are here to govern and grow tennis, from grassroots participation through to the professional game. Our vision is “Tennis Opened Up” and we’re on a mission to grow tennis by making it relevant, accessible, welcoming and enjoyable. We work with schools, with volunteers, with coaches and with venues across the whole country. We also represent the interests of over one million Members, men and women, girls and boys, playing on more than 23,000 courts. The LTA runs and supports a network of 11,500 approved tournaments for players of all ages, the four corner-stones of which are the premier grass-court events leading up to The Championships, Wimbledon: the Rothesay Open Nottingham, the Rothesay Classic Birmingham, the cinch Championships (at The Queen’s Club, London) and the Rothesay International Eastbourne. For further information about the LTA and tennis in Britain, visit www.lta.org.uk or follow us on Twitter @the_LTA.

Media Contact:

Tel: 0345 7345345
Email: ukpressoffice@barclays.com

SOURCE: Barclays