Aviva Strengthens Its High-Net-Worth Proposition by Introducing Aviva Private Clients to the Lloyd’s Platform

Aviva Strengthens Its High-Net-Worth Proposition by Introducing Aviva Private Clients to the Lloyd’s Platform

(IN BRIEF) Aviva Private Clients has launched a new high-net-worth insurance proposition in the Lloyd’s market, enabling the business to offer bespoke cover for luxury properties and assets in countries such as Switzerland and Monaco. The move expands Aviva’s specialist offering by combining its established high-net-worth capabilities with the global reach of the Lloyd’s platform, giving brokers greater flexibility and access to a full suite of home insurance products across both markets. The phased rollout began in January 2026, with policies available in multiple currencies and premiums starting from £25,000, exclusively through Lloyd’s brokers. Senior leaders at Aviva highlighted that the launch strengthens client solutions, deepens broker partnerships, and supports the company’s strategy to build a leading dual-stamp insurance model.

(PRESS RELEASE) LONDON, 2-Feb-2026 — /EuropaWire/ — Aviva has expanded the reach of its high-net-worth arm, Aviva Private Clients (APC), by launching a new proposition in the Lloyd’s market, marking a significant step in the company’s strategy to broaden its specialist insurance offering for affluent individuals with international assets. The move allows Aviva to combine its established high-net-worth expertise with the global reach and flexibility of the Lloyd’s platform, creating new opportunities for brokers and delivering tailored coverage for clients with complex, multi-jurisdictional needs.

Through this launch, Aviva Private Clients can now offer insurance solutions for high-value properties and assets located in territories such as Switzerland and Monaco, in addition to its existing markets. This development strengthens APC’s ability to support clients with overseas exposures, reflecting the increasingly international nature of high-net-worth portfolios.

The Lloyd’s-based offering complements Aviva’s existing high-net-worth products, ensuring that brokers have access to a comprehensive range of home insurance solutions across both Aviva’s traditional platform and the Lloyd’s market. This dual-platform approach is designed to provide greater flexibility, enabling brokers to place business in the most suitable market depending on client requirements.

APC’s presence in the Lloyd’s market has been rolled out in phases from 1 January 2026. The product can be written in multiple currencies, including GBP, EUR, USD, and CHF, with minimum premiums starting at £25,000. Access to the cover is exclusively available through Lloyd’s brokers, reinforcing Aviva’s commitment to working closely with the specialist broking community.

Caroline Brown, Global, National and Lloyd’s Broker Lead at Aviva, said that the launch strengthens Aviva’s ability to provide a complete suite of high-net-worth home insurance solutions across different platforms. She highlighted that the expansion aligns with Aviva’s broader ambition to deliver comprehensive, adaptable insurance solutions that meet the evolving needs of affluent clients. Brown also expressed enthusiasm about deepening relationships with Lloyd’s brokers in the months ahead.

Antony Dodson, GCS Chief Underwriting Officer at Aviva and Active Underwriter for Syndicate 1492, described the launch as another step in leveraging Aviva’s Lloyd’s capabilities across the business. He noted that by combining Aviva’s internal underwriting expertise with the strength of the Lloyd’s franchise, the company is enhancing the overall Aviva Private Clients proposition for both clients and brokers. Dodson added that this development supports Aviva’s long-term objective of becoming a leading dual-stamp insurer operating effectively across both company and Lloyd’s markets.