(COMMUNIQUÉ DE PRESSE) BONN, 9-May-2022 — /EuropaWire/ — Deutsche Telekom (ETR : DTE), l’une des principales sociétés de télécommunications intégrées au monde et le plus grand fournisseur de télécommunications en Europe en termes de chiffre d’affaires, a annoncé la nomination d’adam&eve Berlin comme nouvelle agence créative principale pour le marché allemand. Cette nomination vise à renforcer la marque des télécoms et la communication sur le marché. adam&eve Berlin travaillera en étroite collaboration avec l’équipe DDB Hamburg, qui a déjà été responsable du marché allemand au cours des 15 dernières années.
« Nous collaborons avec succès avec le réseau DDB dans le domaine de la communication de marque et de marché depuis de nombreuses années. Avec adam&eve, l’agence la plus reconnue et la plus primée du réseau DDB, nous allons encore une fois porter notre partenariat à un niveau supérieur. L’excellence créative combinée à l’expertise internationale a fait pencher la balance en faveur d’adam&eve Berlin. Nous attendons avec impatience cette collaboration », déclare Dr. Christian Loefert, responsable des communications et du marketing des ventes chez Telekom Deutschland. « En parallèle, nous poursuivons notre partenariat très fructueux avec DDB Hamburg, déjà en place depuis 15 ans. Les expertises des équipes respectives se complètent parfaitement.
Pour Uli Klenke, Chief Brand Officer de Deutsche Telekom, la collaboration est également gagnant-gagnant d’un point de vue international. « Nous ne voulons rien de moins que les meilleures communications de télécommunications au monde, en particulier sur nos principaux marchés. Nous sommes convaincus que nous y parviendrons grâce à la créativité et à l’excellence stratégique reconnues d’adam&eve.
Pour que le plan fonctionne, adam&eveDDB a ouvert un nouveau site à Berlin. Ici, expertise internationale et compétence locale se conjuguent. Le nouveau bureau d’adam&eve à Berlin sera dirigé de manière créative par le directeur de la création Jens Pfau. L’annonceur expérimenté et primé sera à l’avenir responsable des aspects conceptuels et communicatifs des communications créatives de Telekom. Jens Pfau sera rejoint par Philipp Schwartz, qui sera responsable du produit stratégique de l’agence en tant que Chief Strategy Officer.
“La croissance mondiale exceptionnelle et la stature locale de Deutsche Telekom méritent une créativité de pointe et véritablement innovante”, déclare Glen Lomas, président de DDB dans la région EMEA. “Apporter l’offre unique d’Adam&Eve à Berlin et à la combinaison d’agences DDB et Omnicom existantes qui soutiennent DT en Allemagne et sur d’autres marchés européens clés catalysera la réalisation de cette ambition commune.”
AVIS DE NON-RESPONSABILITÉ: La version française de ce communiqué de presse est une traduction du communiqué de presse original, qui est rédigé en anglais, et est uniquement à des fins d’information. En cas de divergence, la version anglaise de ce communiqué de presse prévaudra.
Contact presse:
René Bresgen
Spokesperson, Corporate Blogger
media@telekom.de
+49 228 181 49494
SOURCE: Deutsche Telekom AG
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