Viaplay Group Takes the Lead in Streaming World-Class Motorsports in the Nordic Region

Viaplay Group Takes the Lead in Streaming World-Class Motorsports in the Nordic Region

(IN BRIEF) Viaplay Group has extended its exclusive streaming rights to MotoGP™ motorcycle racing in five Nordic countries (Sweden, Norway, Denmark, Finland, and Iceland) until 2028. Viaplay will provide up to 400 live hours of the world’s leading motorcycle racing championship in all five countries each year. The 2023 season of FIM MotoGP™ World Championship begins on March 26th and will conclude on November 26th. The Moto2 and Moto3 classes will also be shown live on Viaplay, alongside selected races from all classes with local-language commentators.  

(PRESS RELEASE) STOCKHOLM, 9-Feb-2023 — /EuropaWire/ —  Viaplay Group AB (STO: VPLAY-B), Nordic region’s leading entertainment provider and formerly Nordic Entertainment Group AB, announces that it has expanded its exclusive streaming rights to the FIM MotoGP™ World Championship, now covering Sweden, Norway, Denmark, Finland, and Iceland. Fans in these countries can now enjoy up to 400 hours of live coverage of the world’s leading motorcycle racing championship every year until 2028.

The 2023 season is set to be an exciting one, with 21 high-speed races taking place across 18 countries and five continents, culminating in the season finale at Valencia’s Circuit Ricardo Tormo on November 26th. The reigning champion, Ducati’s Francesco Bagnaia, will aim to defend his title against a competitive field, as he looks to continue his success from last year’s thrilling championship.

In addition to the main MotoGP™ championship, Viaplay will also live-stream races from the Moto2 and Moto3 classes, offering fans a glimpse at the future stars of the sport. With local-language commentators and an impressive lineup of motorsports events, Viaplay solidifies its position as the streaming home of world-class motorsport.

Peter Nørrelund, Viaplay Group Chief Sports Officer: “MotoGP™’s global popularity is accelerating almost as quickly as its bikes. The upcoming 75th season will reach more fans than ever, headlined by comeback king Francesco Bagnaia – Italy’s biggest MotoGP™ star since the legendary Valentino Rossi. Viaplay is the home of the world’s top motorsport on four wheels, so adding the best on two wheels is a natural step – and great news for our viewers across the Nordic region.”

Alex Arroyo, Head of Media Rights for MotoGP™: “We’re really happy to extend our agreement with Viaplay for another six seasons and to see our partnership extend from Sweden, Norway and Denmark to include Finland and Iceland. MotoGP™ enters a new era in 2023 as the MotoGP™ Sprint debuts at every event, and we have more races than ever with a 21-stop calendar. There’s a lot to be excited about and we’re delighted our fans in Sweden, Norway, Denmark, Finland and Iceland will be able to enjoy such high-quality, accessible coverage from Viaplay.”

In addition to MotoGP™, Viaplay Group holds the Nordic rights to events such as Formula 1, INDYCAR SERIES, Formula 2, NASCAR, Porsche Supercup, IMSA Series, Nürburgring 24 Hours, Ferrari Challenge, and DTM.


Viaplay Group AB (publ) is the international entertainment provider. Our Viaplay streaming service is available direct-to-consumer in every Nordic and Baltic country, Poland, the Netherlands and the UK, and we are expanding rapidly by launching in the US and Canada in 2023. Every day, millions of customers enjoy our unique entertainment offering, including acclaimed Viaplay Series, Films and more, and an unrivalled line-up of premium live sports. In addition, our innovative Viaplay Select branded content concept makes Viaplay’s compelling storytelling available to partners around the world. From streaming to TV channels, radio stations and production companies, our purpose is to tell stories, touch lives and expand worlds. Viaplay Group is listed on Nasdaq Stockholm (`VPLAY B’).

Contact us: (or: +46 73 699 1700) (or: +44 7768 440 414)

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SOURCE: Viaplay Group


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