Cinemark Selects Adyen to Enhance Payment Experience Across 300+ U.S. Theaters

Cinemark Selects Adyen to Enhance Payment Experience Across 300+ U.S. Theaters

(IN BRIEF) Adyen has been selected as the exclusive payments platform for Cinemark, a major U.S. movie theater chain with over 300 locations. This partnership will streamline payments across various channels, including Cinemark’s website, mobile app, box offices, kiosks, and concessions. Adyen will also support Cinemark’s premium services and its Movie Club subscription program. Additionally, Cinemark will benefit from Adyen’s advanced risk management and fraud prevention tools. Both companies aim to enhance the payment experience for moviegoers by offering more flexible and seamless purchasing options.

(PRESS RELEASE) AMSTERDAM, 20-Sep-2024 — /EuropaWire/ — Adyen (AMS: ADYEN), a global leader in financial technology, has been chosen as the exclusive payments platform for Cinemark, one of the largest theatrical chains in the world. This partnership will streamline payment processing across over 300 Cinemark locations throughout the United States, offering moviegoers a more seamless and flexible transaction experience.

Adyen’s platform will handle payments for Cinemark both online, through its website and mobile app, and in-person at box offices, kiosks, and concession counters. Additionally, the platform will cover transactions at Cinemark’s premium services, such as in-theater dining and bars, as well as its Movie Club, a subscription service boasting over 1.2 million members.

“Adyen’s expertise lies in simplifying payments by consolidating them onto a unified platform, which is precisely what our partnership with Cinemark is all about,” explained Davi Strazza, President of Adyen North America. “From online ticketing to in-theater purchases, Adyen’s role is to ensure each interaction is smooth and convenient, mirroring the quality of the moviegoing experience itself.”

In addition to processing payments, Cinemark will take advantage of Adyen’s advanced solutions like Network Tokens and built-in risk management tools, which leverage machine learning and static rules to minimize fraud, lower costs, and improve conversion rates.

Cinemark’s CFO, Melissa Thomas, highlighted the benefits of the collaboration, stating, “By integrating Adyen’s advanced payment technology, we’re giving our guests more purchasing flexibility and enhancing their overall experience by reducing payment friction.”

About Adyen
Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft. The collaboration with Cinemark, described in this press release, underlines Adyen’s continuous growth with existing and new customers over the years. For more information, visit Adyen.com.

About Cinemark Holdings, Inc.
Cinemark Holdings, Inc. (NYSE: CNK) provides extraordinary out-of-home entertainment experiences as one of the largest and most influential theatrical exhibition companies in the world. Based in Plano, Texas, Cinemark makes every day cinematic for moviegoers across more than 500 theaters and 5,500 screens, operating in 42 states in the U.S. (308 theaters; 4,303 screens) and 13 South and Central American countries (194 theaters; 1,405 screens). Cinemark offers guests superior sight and sound technology, including Barco laser projection and Cinemark XD, the world’s No. 1 exhibitor-branded premium large format; industry-leading penetration of upscale amenities such as expanded food and beverage offerings, Luxury Lounger recliners and D-BOX motion seats; top-notch guest service; and award-winning loyalty programs such as Cinemark Movie Club. All of this creates an immersive environment for a shared, entertaining escape, underscoring that there is no place more cinematic than Cinemark. For more information, visit https://ir.cinemark.com.

Media Contact:

press@adyen.com

SOURCE: Adyen NV