LillyDirect to Use Adyen Platform for Cards, Digital Wallets and HSA/FSA Payments

LillyDirect to Use Adyen Platform for Cards, Digital Wallets and HSA/FSA Payments

(IN BRIEF) Adyen will provide payment technology services for LillyDirect, supporting patients who access Lilly’s FDA-approved medicines and free home delivery through the platform. LillyDirect will use Adyen’s platform to offer flexible payment options, including credit and debit cards, Apple Pay, Google Pay and HSA/FSA cards. Adyen’s fraud prevention, reconciliation and analytics tools are intended to reduce friction during checkout while supporting a secure end-to-end payment experience. The platform will also use Adyen’s Intelligent Payment Routing, an AI-powered feature that selects the most efficient U.S. debit network for each transaction.

(PRESS RELEASE) AMSTERDAM, 5-Aug-2026 — /EuropaWire/ — Adyen, the global financial technology platform used by leading businesses, has announced that it will help facilitate payment services for patients accessing Lilly’s FDA-approved medicines and free home delivery through LillyDirect.

The collaboration is intended to support a smoother digital payment experience for prescribed patients using LillyDirect, as direct-to-consumer models continue to evolve in the U.S. healthcare market.

LillyDirect will use Adyen’s platform to continue offering patients a range of flexible payment options.

These include credit and debit cards, digital wallets such as Apple Pay and Google Pay, and HSA/FSA cards.

Adyen’s technology will also support fraud prevention, reconciliation and analytics capabilities.

These tools are designed to reduce friction during checkout while helping provide a secure end-to-end payment experience.

Matthew Fanelli, Head of Health and Wellness at Adyen, said the U.S. healthcare industry is shifting toward direct-to-consumer models.

He said simpler payment options can play an important role in how patients experience new digital healthcare platforms.

Fanelli added that Adyen is pleased to continue enabling more options for consumers.

Adyen said its platform’s scalability gives LillyDirect a foundation to continue enhancing payment options as patient needs evolve.

Transactions will use Adyen’s Intelligent Payment Routing, an AI-powered feature that automatically selects the most efficient U.S. debit network for each transaction.

The feature is designed to optimise payment performance without requiring additional integration.

Through the agreement, Adyen is extending its payment technology capabilities into a healthcare setting where convenience, security and flexibility are becoming increasingly important to the patient experience.

The collaboration supports LillyDirect’s ability to provide patients with streamlined payment options as they access prescribed medicines and home delivery services through a digital platform.

Media Contact:

press@adyen.com

SOURCE: Adyen