- Consumer mobile phone labelling scheme launched in 24 European countries by Deutsche Telekom, Orange, Telefónica, Telia Company and Vodafone now set to expand globally
- Fairphone, Realme and vivo join Eco Rating, now 15 manufacturers in total
- More than 150 mobile phone models now assessed by Eco Rating methodology
(PRESS RELEASE) BONN, 3-Nov-2021 — /EuropaWire/ — Deutsche Telekom (ETR: DTE), one of the world’s leading integrated telecommunications companies and the largest telecommunications provider in Europe by revenue, has announced that Eco Rating, the new mobile phone labelling scheme available across Europe and launched by Deutsche Telekom, Orange, Telefónica, Telia Company and Vodafone, is set to roll out globally after the five operators behind the initiative expanded their initial agreement to encourage operators worldwide to participate.
The announcement paves the way for Eco Rating to become a global harmonised labelling system, giving consumers everywhere consistent, transparent insight on the environmental impact of new smartphones and making it easier to incorporate it in purchasing decisions.
Eco Rating was initially launched in May 2021 by Deutsche Telekom, Orange, Telefónica (operating under the O2 and Movistar brands), Telia Company and Vodafone to provide consistent, accurate information at retail on the environmental impact of producing, using, transporting and disposing of smartphones and feature phones.
The Eco Rating scheme was initially launched in 24 European countries, and has since been rolled out to South Africa (with Vodacom) and Brazil (by Telefónica under the Vivo brand). Eco Rating is now expected to launch in other countries including Argentina, Chile, Colombia, Ecuador, Mexico, Peru and Uruguay.
More than 150 mobile phone models are now assessed by the Eco Rating initiative, nearly doubling the range of devices rated at launch.
Fairphone, Realme and vivo are the latest mobile brand manufacturers to join the scheme, alongside Bullitt Group – Home of CAT and Motorola rugged phones, Doro, HMD Global – Home of Nokia Phones, Huawei, MobiWire, Motorola / Lenovo, OnePlus, OPPO, Samsung Electronics, TCL / Alcatel, Xiaomi and ZTE.
Eco Rating labelling is being implemented across 26 countries1 where the five launch operators are present. Customers can learn more about the initiative and see how the rating is calculated by visiting www.ecoratingdevices.com.
The Eco Rating Methodology
Using information provided by device manufacturers, each mobile phone handset is thoroughly assessed and given an overall Eco Rating score out of a maximum of 100 to signal the environmental performance of the device across its entire life cycle.
Eco Rating applies a consistent evaluation methodology equally and objectively across 19 different criteria, culminating in a single score for each device. In addition, the Eco Rating label highlights five key aspects of mobile device sustainability:
- Durability – The robustness of the device, the battery life and the guarantee period for the device and its components.
- Repairability: Covers the ease with which the device can be repaired, including mobile phone design and supporting activities that could increase the useful life of the product by improving its reparability, reusability and upgradability potential. A higher the score indicates how these aspects are supported.
- Recyclability – How well the device components can be recovered and disassembled, the provided information to allow it, and how well materials can be recycled.
- Climate efficiency – The greenhouse gas emissions of the device during its whole lifecycle. The better the score here, the lower the climate impact is.
- Resource efficiency: Assesses the impact caused by the amount of scarce raw materials required by the device (e.g. gold for the manufacturing of electronic components) towards the resources depletion; the better the score here, the lower the impact is towards the availability of materials.
The Eco Rating methodology builds on industry knowledge and best practice gathered through previous environmental labelling initiatives. It has been developed with technical support and supervision from IHOBE (a publicly-owned agency specialized in Economic Development, Sustainability and the Environment), with the participation of device suppliers, using the latest standards and guidelines from the European Union, ITU-T, ETSI and ISO with new parameters introduced where appropriate.
Notes for Editors:
1. Eco Rating available in the following countries: Albania, Austria, Brazil, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Lithuania, North Macedonia, Montenegro, Poland, Portugal, Romania, Slovakia, South Africa, Spain, Sweden, Turkey and the United Kingdom.
For further information:
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SOURCE: Deutsche Telekom AG