Bang & Olufsen and ADER ERROR Unveil “The Blueism” Collection: A Fusion of Fashion and Music

Bang & Olufsen and ADER ERROR Unveil “The Blueism” Collection: A Fusion of Fashion and Music

(IN BRIEF) Bang & Olufsen and ADER ERROR have announced a collaborative limited-edition collection titled “The Blueism”, marrying fashion and music through a sleek portable speaker and accessories. ADER ERROR infuses its signature Z-blue color into Bang & Olufsen’s Beosound A1 portable speaker, alongside a bespoke speaker bag and stand. The circular speaker bag, made of soft cowhide leather, offers both functionality and style, while the speaker stand, crafted with ADER ERROR’s design language, transforms the speaker into a piece of contemporary art. The Beosound A1 itself boasts powerful audio capabilities, including 360-degree sound dispersion and up to 18 hours of playtime, embodying the essence of both brands. The collection will debut at a pop-up in Seoul on April 10, 2024, followed by global availability on April 11, 2024, with limited quantities online and in selected stores.

(PRESS RELEASE) STRUER, 3-Apr-2024 — /EuropaWire/ — Bang & Olufsen and ADER ERROR are pleased to announce a limited-edition collaboration featuring a simple and sleek portable speaker with accessories that beautifully fuse fashion and music.

For the collaboration, the Seoul based fashion brand layers its own vision over Bang & Olufsen’s powerful and timeless Beosound A1 portable speaker. ADER ERROR’s signature Z-blue colour shines throughout, while a bespoke speaker bag and speaker stand are designed by ADER ERROR to empower a borderless lifestyle.

“The collaboration is starting from the encounter of two brands, which share many of the same values around music and culture. ‘The Blueism’, which is the title of the collection, represents the movement that we want to create for our community, says ADER ERROR and continues: “We wanted to present something very familiar in an unfamiliar way. Making people connect with music and fashion in a new way”.

“Bang & Olufsen has been pushing the boundaries of audio and home entertainment for nearly a century. Placing our Beosound A1 portable speaker in the hands of ADER ERROR’s design collective is a prime example of how our signature speaker becomes a statement in both look and sound”, says Bang & Olufsen head of brand collaborations Andra Gavrilescu.

Speaker bag as a fashion item

Following the shape of Beosound A1, the circular speaker bag takes inspiration from the softness of a plump cushion in contrast to the hardness of a speaker shell and helps the wearer to intuitively recognize the purpose of the bag.

The speaker bag is made using soft cowhide leather, cotton filling and completed with an adjustable shoulder strap and pouch, which allows the speaker to be safely kept and wearer to take the speaker on the go, hands-free. Pushing the boundaries between fashion, music and an electronic device, the speaker bag also has desirability with the design itself.

Speaker stand transforms sound to a piece of art

The ADER ERROR speaker stand, designed with ADER’s own formative language and based on the innovative spirit of Beosound A1, provides a whole new visual experience. The inspiration behind the ADER ERROR stand demonstrates how speakers are positioned in the home. Often on a table, the floor or on the wall, but rarely on a stand. Placed in the stand, the speaker transforms to a piece of art. Contemporary and visually interesting.

Under the brand philosophy, the speaker stand is designed to be in harmony with various environments, combining curves and straight lines with metallic material organically. The aluminium stand consists of three detachable parts, showcasing outstanding durability and portability.

A music powerhouse tuned by ear

The speaker itself holds a 3.5-inch aluminium cone mid woofer using a powerful neodymium magnetic system, a silk dome ¾-inch dome tweeter and advanced DSP filtering powered by a pair of 30-watt class D amplifiers. And – as always – tuned by ear by renowned Bang & Olufsen tonmeisters in Struer, Denmark.

The speaker comes with 360-degree sound dispersion, up to 18 hours of playtime and is fully dust and waterproof (IP67). The speaker also includes a 3-microphone array, providing call clarity when Beosound A1 is used as a speakerphone.

To celebrate the partnership, the Beosound A1 ADER ERROR Edition with speaker stand as well as the circular ADER ERROR speaker bag will be unveiled during the Bang & Olufsen x ADER ERROR pop-up in Seoul starting April 10, 2024. The collection will be globally available April 11, 2024.

Pricing & Availability

Beosound A1 ADER ERROR Edition with speaker stand (RRP: 500 EUR / 500 USD / 3,800 CNY / 799,000 KRW) and ADER ERROR speaker bag with pouch (RRP: 320 EUR / 320 USD / 2,400 CNY / 439,000 KRW).

Both will be available, in limited quantities, online and in selected stores from 11th April 2024.

Find Bang & Olufsen and ADER ERROR on social media

Follow the conversation at @bangolufsen and @ader_error on Instagram, Facebook, X (formerly Twitter) and YouTube using #BangOlufsen #ADERERROR

About Bang & Olufsen

Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology and the company continues to sit at the forefront of acoustic innovation.

Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company employs approximately 900 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.

About ADER ERROR

ADER ERROR, a fashion-based cultural-communication brand, was founded in 2014. ADER ERROR focuses on activities that express things that people easily miss in their everyday lives in a way that makes them feel familiar, unfamiliar, and new, and shows the future of ADER ERROR through these activities. Based on the philosophy of “But near missed things,” we are not limited to fashion. We express new culture through cultural contents such as photography, video, spatial design, art, and furniture, and convey the brand’s intrinsic value through “communication design” between all areas.

Media Contacts:

Allan Fatum
Sr. Manager, Head of Global PR
Email: afa@bang-olufsen.dk
Phone: +45 2965 0996

Celine Lim
Brand Director
Email: celine@adererror.com
Phone: +82 10 2842 0462

SOURCE: Bang & Olufsen