Accenture Partnership to Strengthen Salford City FC Fan Engagement and Global Reach

Salford City FC co-owner, Gary Neville, with the new shirt

(IN BRIEF) Accenture and Salford City Football Club have announced a multi-year strategic partnership that will use technology, data, AI and digital innovation to support the club’s operational reinvention, supporter engagement and long-term growth locally and internationally. Accenture will help create a technology-driven growth model for the club, focusing on internal operations, digital streaming, fan platforms, data-led engagement, commercial growth and new international market opportunities. From the 2026–27 season, the Accenture logo will appear on the back of all Salford City playing shirts, including the Men’s First Team, Salford City Lionesses and Academy Teams. Amy Gnagy of Accenture said the partnership is built on shared ambition and Salford City’s willingness to challenge convention, while Janey Whiteside of Consello, a co-owner of the club, said Accenture’s technology expertise will elevate digital fan engagement for both the local community and supporters worldwide. The agreement adds to Accenture’s sports partnerships across WTA tennis, NFL football and The R&A golf.

(PRESS RELEASE) SALFORD, UK, 18-Aug-2026 — /EuropaWire/ — Accenture and Salford City Football Club have announced a strategic partnership aimed at accelerating the club’s growth through technology, data, artificial intelligence and digital innovation.

The multi-year collaboration will support Salford City FC’s ambition to reinvent how the club operates and how it is experienced by supporters and partners, both locally and internationally.

Under the agreement, Accenture will use its digital expertise to help create a technology-driven growth model for Salford City FC.

The partnership will include innovative solutions and data-led strategies designed to improve internal operations, enhance fan experiences, strengthen supporter engagement, expand the club’s global reach and create a scalable platform for long-term growth.

Across Salford City’s men’s and women’s teams, data, technology and AI will be used to identify new capabilities that can improve operations, support commercial growth and build a foundation for ongoing scalability.

Externally, the partnership will focus on the club’s digital streaming experience, fan platforms, digitally led engagement and the identification of new markets to support international expansion.

From the start of the 2026–27 season, the Accenture logo will feature on the back of all Salford City playing shirts, including those of the Men’s First Team, Salford City Lionesses and Academy Teams.

The agreement expands Accenture’s growing portfolio of technology-led sports partnerships, which includes collaborations across WTA tennis, NFL football and The R&A golf.

Accenture works with sports organisations to use technology, data and AI to modernise operations, strengthen fan relationships and unlock new growth opportunities.

Amy Gnagy, Global Client Account Lead at Accenture, said the strongest partnerships begin with shared ambition.

She said Salford City FC has never been afraid to challenge conventions, which was a key reason Accenture was drawn to the club.

Gnagy added that the partnership will bring the power of data, technology and innovation to help unlock new growth opportunities, strengthen connections with supporters and build for the future.

Salford City FC has built its reputation on ambition, community and a willingness to challenge convention.

The club has also shown confidence in adopting new technologies and developing the talent needed to implement them.

The collaboration with Accenture is designed to combine Salford City’s strong local identity with the opportunity to reach a broader global audience.

Through innovation, the partners aim to attract new supporters, strengthen the club’s foundations and create sustainable momentum for future growth.

Janey Whiteside, Partner and Chief Growth Officer at Consello, a co-owner of Salford City FC, said Accenture’s support marks another statement partnership for the club.

She said Accenture’s approach to technology will elevate how Salford City delivers digital fan engagement for both the local community and supporters around the world.

Whiteside added that the club has bold growth plans and is pleased to partner with an organisation that shares its ambition.

She said the club looks forward to seeing the partnership develop and to seeing the Accenture name displayed across the back of its teams’ shirts.

About Accenture
Accenture helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed for organizations across industries. Our strategy is to be the reinvention partner of choice for our clients and lead in the safe, widespread adoption of AI, and to be the most client-focused, AI-enabled, great place to work in the world. We bring together the talent of our approximately 799,000 people with proprietary assets and platforms, deep process and industry expertise, and leading ecosystem relationships to deliver end-to-end solutions and measurable outcomes at scale. Through our Reinvention Services, we offer broad expertise across Cybersecurity, Digital Core, Finance, Industry and Enterprise, Song, Supply Chain and Engineering, and Talent, with advanced capabilities in AI and Data, Industry and Process, and Technology. We serve approximately 9,000 clients and generated approximately $70 billion in FY25 revenue. Visit us at accenture.com.

About Salford City
Salford City Football Club was founded in 1940 and currently competes in Sky Bet League Two, the fourth tier of English football. The Club was thrust into international recognition in 2014 after investment by members of Manchester United’s “Class of ‘92” – Nicky Butt, Ryan Giggs, Gary Neville, Phil Neville and Paul Scholes. Four promotions in five years saw Salford reach the Football League in 2019 for the first time in its history. May 2025 saw the Club enter a new era when a new ownership group – led by Sir David Beckham, Gary Neville, and Club Co-Chairs Lord Mervyn Davies and Declan Kelly – completed a takeover. A Members group of owners comprising leading businesspeople and companies from across the globe now provides unrivalled expertise on and off field, with a mission “to be the best small club in the world”. Salford City also operates a women’s team, Salford City Lionesses, and an academy with teams from Under-9s through to Under-18s to nurture the next generation of talent.

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Contacts:

Andy Rowlands
Accenture
andy.rowlands@accenture.com

Will Moorcroft
Salford City Football Club
will.moorcroft@salfordcityfc.co.uk

SOURCE: Accenture