Mercedes AMG Petronas Motorsport Partners With TIBCO

Mercedes-AMG Petronas Motorsport, Lewis Hamilton, Helmet;

• Team to use advanced predictive analytic technologies from TIBCO
• TIBCO branding to be visible on driver helmets at the Bahrain Grand Prix this weekend

STUTTGART, 19-Apr-2017 — /EuropaWire/ — Mercedes-AMG Petronas Motorsport is delighted to welcome TIBCO Software Inc., a global leader in integration, API management and analytics, to the team in a new partnership agreement.

As an Official Team Partner, TIBCO will provide the team with expertise in the area of advanced analytics through the TIBCO Insight Platform, while the distinctive TIBCO logo will feature prominently on the helmets of Lewis Hamilton and Valtteri Bottas, effective from the Bahrain Grand Prix .

Maintaining a competitive advantage at the pinnacle of motorsport is a constant challenge, and Mercedes-AMG Petronas Motorsport needs intuitive tools that facilitate faster and more informed decisions and actions across all aspects of the organisation. The TIBCO Insight Platform draws on TIBCO’s visual, predictive and real-time streaming analytics, integration and business process management technologies to deliver this requirement.

Featuring interconnected data, systems, and analytics, the TIBCO Insight Platform fuses multiple technologies to form an intelligent digital nervous system across data, software, field equipment and technical teams. This results in an accessible, fully featured, and intelligent experience for generating actionable insights and executing them for real-time performance optimisation.

Toto Wolff
“We are delighted to welcome TIBCO to the Mercedes-AMG Petronas Motorsport team. To stay ahead in motorsport, you have to continually innovate and be able to make quick decisions based on sound information and judgement. Working with the TIBCO Insight Platform will enable us to optimise our performance in these areas, benefitting not only our strategic decisions at the race track, but also how we operate back at the factory. We’re also very pleased to be able to provide global exposure for TIBCO technology as we take part in races around the world.”

Murray Rode, Chief Executive Officer, TIBCO
“We are very excited to become an Official Team Partner of Mercedes-AMG Petronas Motorsport, one of the most recognised and trusted global brands. The partnership brings together two like-minded organisations, each with a strong commitment to pursuing excellence through innovation, and shared dedication to delivering world-class products and services. We look forward to the 2017 Formula One race calendar, as it provides a unique way to showcase the power of our advanced analytics technologies through supporting the success of the Mercedes-AMG Petronas Motorsport team in such a competitive and dynamic sport.”

About TIBCO
TIBCO enables digital business solutions through smart technologies that interconnect everything and augment intelligence. This combination delivers faster answers, better decisions, and smarter actions. TIBCO provides a connected set of technologies and services, based on 20 years of innovation, to serve the needs of all parts of an organisation – from business users to developers to data scientists. Thousands of customers around the globe differentiate themselves by relying on TIBCO to power innovative business designs and compelling customer experiences. Learn how TIBCO makes digital smarter at www.tibco.com

TIBCO and the TIBCO logo are trademarks or registered trademarks of TIBCO Software Inc. and/or its subsidiaries in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification.

SOURCE: Daimler AG

MEDIA CONTACT

Bradley Lord
Office Head of Mercedes-Benz Motorsport Communications/ F1-Communications
Email blord@mercedesamgf1.com
Phone +44 1280 844484