The Effie Index is one of the most prestigious global marketing effectiveness rankings, from the insights of experienced juries of industry peers. It ranks companies behind the most effective marketing communications from around the world.
“I’m delighted that Unilever has again been recognised as the most effective marketer globally. I’m so proud of our marketing teams and all the great work they have done to deliver consistently strong results. The case for putting purpose at the core of our brand communications is getting stronger and proves that effective advertising can have a real impact with people” commented, Keith Weed, Unilever’s Chief Marketing and Communications Officer.
Since 2011, this is the sixth time that Effie has named Unilever the most effective marketer. Unilever also won WARC’s Most Effective Advertiser award for the fourth time in March 2019.