Gorenje Showcases Premium Appliance Strategy at EuroCucina with Luka Modrić Highlighting Brand Innovation

Gorenje Showcases Premium Appliance Strategy at EuroCucina with Luka Modrić Highlighting Brand Innovation

(IN BRIEF) Gorenje leveraged its presence at EuroCucina 2026 in Milan to highlight both product innovation and strategic growth plans, with global football star Luka Modrić playing a central role as brand ambassador. The event served as a key platform for the company to announce its expanded focus on the kitchen retail trade channel, aiming to strengthen its position in the premium built-in appliance market and deepen partnerships with design and retail specialists. Modrić’s participation, including a live cooking demonstration using Gorenje’s high-performance oven, helped bring the brand’s technology and values to life in an engaging way. The collaboration reflects a strong alignment between the athlete’s global reputation for excellence and Gorenje’s commitment to quality, reliability, and thoughtful design. Overall, the event signaled the brand’s ambition to grow its presence in Europe by combining innovation, strategic partnerships, and experiential marketing to stand out in a competitive industry.

(PRESS RELEASE) MILAN, 23-Apr-2026 — /EuropaWire/ — Gorenje drew significant attention at EuroCucina 2026 in Milan as it welcomed global football icon and brand ambassador Luka Modrić to its exhibition stand, creating a standout moment at one of the world’s leading kitchen industry events. The appearance highlighted both the brand’s latest appliance innovations and its broader strategic ambitions in the European market.

The event provided Gorenje with a high-profile platform to present its forward-looking plans, including a strengthened push into the kitchen retail trade (KRT) channel. This move is designed to reinforce the brand’s presence in the premium built-in appliance segment while building closer relationships with kitchen designers and specialized retail partners. By expanding its footprint in this channel, Gorenje aims to elevate its positioning and compete more effectively in a highly competitive market.

Jianmin Han emphasized that Modrić’s presence reflects the core values of the brand, pointing to the alignment between the athlete’s dedication, precision, and teamwork and Gorenje’s focus on performance and reliability. Alenka Potočnik Anžič added that the partnership supports the brand’s communication of quality, thoughtful design, and ease of use, particularly as it deepens engagement with the kitchen retail trade sector.

During the event, Modrić actively participated in a live demonstration, showcasing Gorenje’s high-performance appliances by preparing a Neapolitan-style pizza in just two minutes using the brand’s fast built-in oven. Joined by Italian pizzaiolo Vito Iacopelli, he helped create a signature “Luka” pizza, offering visitors an interactive and memorable experience that blended culinary craftsmanship with cutting-edge kitchen technology.

Modrić expressed his enthusiasm for the collaboration, noting the parallels between high-level sports and everyday life, where success depends on having the right tools and support. He highlighted the importance of reliability and ease of use in appliances, particularly for busy households, and described the partnership with Gorenje as a natural fit based on shared values of quality and excellence.

The EuroCucina showcase reinforced Gorenje’s ambition to strengthen its market position across Europe, using both product innovation and strategic brand partnerships to connect with consumers and industry professionals. The event underscored how the combination of technological advancement and strong brand identity can help differentiate the company in the evolving premium appliance segment.

Media Contact:

Corporate Communications
Phone: +386 3 899 2358
E-mail: pr@gorenje.com

SOURCE: Gorenje