UK-Based Redkite Joins Accenture to Enhance Data-Driven Intelligence

UK-Based Redkite Joins Accenture to Enhance Data-Driven Intelligence

(IN BRIEF) Accenture has acquired Redkite, a UK-based data consultancy with expertise in data-driven intelligence and AI. The acquisition, aligned with Accenture’s strategic plan, expands the company’s data capabilities and enhances its ability to provide modern data platforms that utilize AI for clients. Redkite, with its strong presence in consumer goods, retail, and media industries, has helped numerous UK companies make data-driven decisions and create personalized customer experiences. The acquisition is part of Accenture’s $3 billion investment in its Data & AI practice, aiming to help clients accelerate AI adoption. The financial terms of the transaction were not disclosed.

(PRESS RELEASE) LONDON, 15-Dec-2023 — /EuropaWire/ — Accenture (NYSE: ACN), a global professional services company with leading capabilities in digital, cloud and security, has successfully acquired Redkite, a prominent UK-based data consultancy specializing in comprehensive data expertise to help organizations accelerate their performance through data-driven intelligence and artificial intelligence (AI). This strategic acquisition enhances Accenture’s data capabilities, enabling clients to expedite their transformation by harnessing the power of AI across their enterprise.

Redkite, headquartered in London and founded in 2018, brings deep expertise in the consumer goods and services, retail, and media sectors. The company has been instrumental in assisting ambitious growth companies and well-known brands in the UK to launch new products, make data-informed decisions, and create personalized customer experiences. Redkite offers a wide range of capabilities, spanning data strategy, modern data platform architecture, and implementation. Accenture’s Data & AI practice in the UK will be strengthened by Redkite’s team of over 230 professionals.

Kayur Rughani, a managing director in Accenture’s Data & AI practice, emphasized the role of AI in business transformation, stating, “AI is a significant catalyst and opportunity for business transformation. In order to move from experimentation to scaled implementation, our clients need a strong data and AI foundation, and they need to be value-led in every capability they choose to reinvent with generative AI. The powerful combination of Accenture and Redkite’s capabilities, expertise and services will help clients make the shift to scale AI investments, rapidly and responsibly.”

Jon Tippell, managing director at Redkite, highlighted the challenges of data readiness and AI adoption for companies, adding, “For companies to embrace the opportunity of data and AI, they need strong digital foundations in the cloud across their business. Joining Accenture means we can become a stronger force for our clients to set their data strategies in motion and fuel their organizations with intelligence.” Henry Crawford, managing director at Redkite, expressed enthusiasm for the collaboration, saying, “Together we will create more opportunities for our people and clients – leveraging our data capabilities and academy training model as we embark on the next critical phase of the AI journey.”

This acquisition is part of Accenture’s recently-announced $3 billion investment over three years in its Data & AI practice, aimed at helping clients across all industries rapidly and responsibly leverage AI to achieve greater growth, efficiency, and resilience. The Data & AI practice will expand its AI talent pool to 80,000 professionals through a combination of recruitment, acquisitions, and training initiatives.

The addition of Redkite complements Accenture’s previous acquisitions in the UK, including cloud and digital transformation consultancy Infinity Works in 2021 and analytics and data transformation services consultancy Mudano in 2020.

Financial terms of the transaction have not been disclosed.

About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 733,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.

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Contacts:

Natalie de Freitas
Accenture
+44 7380 799 196
natalie.de.freitas@accenture.com

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SOURCE: Accenture

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