Sainsbury’s Partners with SAP, Accenture, and AWS to Modernize Commercial Systems and Enhance Customer Experience

Sainsbury’s Partners with SAP, Accenture, and AWS to Modernize Commercial Systems and Enhance Customer Experience

(IN BRIEF) Sainsbury’s has partnered with SAP, Accenture, and AWS to modernize its commercial systems as part of its “Next Level Sainsbury’s” strategy. The project will enhance agility, reduce technology costs, and simplify internal systems by moving to cloud-based solutions. This transformation will improve pricing, promotions, and customer experiences while streamlining communication between suppliers and employees.

(PRESS RELEASE) LONDON, 10-Sep-2024 — /EuropaWire/ — Sainsbury’s has announced a significant partnership with SAP, Accenture, and Amazon Web Services (AWS) to overhaul its commercial systems as part of the retailer’s “Next Level Sainsbury’s” strategy. The multi-year transformation aims to increase operational agility by consolidating legacy systems and shifting to cloud-based solutions, resulting in cost efficiencies and improved responsiveness to changing market needs.

SAP will lead the design of the new system, which will enhance Sainsbury’s ability to manage promotions, pricing, and products in a more flexible way, delivering a more personalized shopping experience for customers. Accenture and AWS will support the project by bringing their expertise in transformation and cloud infrastructure, respectively.

This initiative will simplify Sainsbury’s internal operations by integrating its systems into a unified platform, benefiting customers, suppliers, and colleagues by streamlining communication and driving efficiencies across the business.

Rhian Bartlett, Sainsbury’s Chief Food Commercial Officer, highlighted the importance of this transformation in supporting the retailer’s future growth and maintaining its competitive edge in the market.

Media Contact:

email: press_office@sainsburys.co.uk

SOURCE: Sainsbury