(IN BRIEF) PUMA has announced a new partnership with Rosé from BLACKPINK, one of K-pop’s most influential groups. As PUMA’s newest ambassador, Rosé will collaborate on global campaigns and the “Rewrite the Classics” initiative, focusing on iconic PUMA styles. Her … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Entertainment, Financial, Germany, Government, Industrial, Investment, Management, News, Retail, Sports
Tagged Classic Style, CULTURE, leadership, Maria Valdes, partnership, PUMA, Rosé of BLACKPINK, sports
(IN BRIEF) PUMA has launched its CLOUDSPUN Collection, featuring innovative athletic wear known for its ultra-soft fabric and advanced performance features such as moisture-wicking and 4-way stretch. The collection includes a range of men’s and women’s apparel designed for comfort … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Financial, Germany, Industrial, Investment, Management, News, Retail, Sports, Technology
Tagged Athletic Wear, CLOUDSPUN Collection, comfort, performance, PUMA, sports
(IN BRIEF) PUMA extends its sponsorship of Christopher Street Day Nürnberg for three more years, highlighting its ongoing commitment to LGBTQ+ rights. The company will actively participate in Pride events, organize Pride Month activities for employees, and illuminate its headquarters … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Entertainment, Financial, Germany, Government, Industrial, Investment, Management, News, Society, Spain, Sports
Tagged Christopher Street Day Nürnberg, Danny Ma Fanny, Diversity And Inclusion, LGBTQ+ Rights, partnership, PUMA, society, Spain, sponsorship, sports, Stefanie Decker, US
(IN BRIEF) French Guiana made history as the first French overseas territory to host the Olympic Torch Relay, showcasing its stunning landscapes and cultural heritage. The relay, organized by the French Federation for judo, featured local celebrities like Lucie Décosse … Read the full press release
Posted in Business, Entertainment, France, Industrial, Management, Media, News, Sports
Tagged Alicia Aylies, Christiane Johnny, Danis Civil, French Guiana, Kayssia Hudson, Lucie Décosse, Olympic, Paris 2024, sports, Torch Relay Debut
(IN BRIEF) Rheinmetall and Borussia Dortmund announce a significant three-year partnership, marking Rheinmetall as a “Champion Partner” to the Bundesliga club. This collaboration aims to leverage wide-reaching advertising space, marketing rights, and event opportunities within the stadium and club grounds, … Read the full press release
(IN BRIEF) Deutsche Telekom is gearing up German soccer stadiums for top-notch technical performance ahead of UEFA EURO 2024™, installing over 750 new 5G antennas and around 65 kilometers of fiber optics. With a focus on ensuring seamless connectivity for … Read the full press release
Posted in Business, Entertainment, Financial, Germany, Industrial, Infrastructure & Utilities, Investment, Management, News, Sports, Technology, Telecom
Tagged Abdu Mudesir, connectivity, Deutsche Telekom, Marion Kessing, Soccer, sports, UEFA EURO 2024™
(IN BRIEF) In its ongoing commitment to fostering diversity and inclusion, Generali, the presenting sponsor of Barcolana, continues to champion gender equality and youth empowerment in the sailing community. With initiatives like the Generali Women in Sailing Trophy, dedicated to … Read the full press release
Posted in Awards, Banks, Business, Financial, Industrial, Italy, Management, News, Society, Sports
Tagged Awards, diversity, Federica Tuniz, Francesca Clapcich, gender equality, Generali, Inclusion, sailing, sports, Wendy Schmidt, Youth empowerment
(IN BRIEF) PUMA partners with Seoul-based Lost Management Cities to reintroduce the iconic 2024 GV Special sneaker from PUMA’s archives. Inspired by ‘80s tennis culture, Lost Management Cities infuses the silhouette with a playful color scheme, incorporating hand-finished details like … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Financial, Germany, Government, Industrial, Investment, Management, News, Sports, Technology
Tagged Lost Management Cities, PUMA, Retro GV Special Sneaker Revival, South Korea, sports
(IN BRIEF) PUMA introduces the ULTRA 5, a groundbreaking football boot set to revolutionize speed and performance on the pitch. Engineered with insights from motorsport and collaborations with Formula One teams, the ULTRA 5 features a SPEEDSYSTEM carbon outsole and … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Germany, Industrial, Management, Marketing, News, Retail, Sports, Technology
Tagged Dominique Gathier, football, PUMA, Romain Girard, sports, ULTRA 5
(IN BRIEF) The 2024 Wales Women’s Six Nations final witnessed a groundbreaking turnout of 10,592 fans at Cardiff’s Principality Stadium, where Vodafone UK unveiled its innovative 5G Fan App. Developed in collaboration with AR specialists Immersiv.io, the app leverages Vodafone’s … Read the full press release
Posted in Business, Entertainment, Financial, Industrial, Infrastructure & Utilities, Investment, Management, News, Sports, Technology, Telecom, United Kingdom
Tagged 5G Fan App, Gwen Crabb, sports, vodafone, Wales Women's Six Nations Final
(IN BRIEF) Paris 2024 announces the launch of Pride House · Paris 2024 at the Péniche Rosa Bonheur on the Seine, marking International Day Against Homophobia, Transphobia, and Biphobia. This initiative, supported by partners including Minister Aurore Bergé and IOC … Read the full press release
Posted in Business, Entertainment, France, Industrial, Management, Media, News, Society, Sports
Tagged Aurore Bergé, Fier-Play, inclusivity, Jérémy Goupille, LGBTI, Mr. Pierre Rabadan, Mrs. Marie Barsacq, Mrs. Pascale Reinteau, Mrs. Yasmine Camara, Paris 2024, partnership, Pride House, sports, Thomas Bach
(IN BRIEF) Stage 9 of the Olympic Torch Relay in Haute-Garonne, South West France, was a day filled with excitement and inspiration as nearly 150 torchbearers carried the flame through various towns. The Torch Relay showcased the region’s vibrant culture … Read the full press release
Posted in Business, Entertainment, France, Industrial, Management, Media, News, Sports
Tagged Haute-Garonne, Olympic Torch, Paris 2024, sports
(IN BRIEF) PUMA and Borussia Dortmund have launched the 2024/25 Home kit, paying homage to the club’s rich heritage while incorporating modern design elements. The classic Black & Yellow kit features a sleek pinstripe flair, symbolizing Dortmund’s enduring legacy and … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Environment, Financial, Germany, Industrial, Investment, Management, News, Retail, Sports
Tagged 2024/25 Home Kit, Borussia Dortmund, Carsten Cramer, Marco Mueller, partnership, PUMA, sports, sustainability
(IN BRIEF) Paris 2024, in anticipation of the Torch Relay’s arrival in Marseille on 8 May, reveals the striking design of the Olympic and Paralympic Torch Relay cauldron, crafted by renowned designer Mathieu Lehanneur and manufactured by ArcelorMittal. The cauldron, … Read the full press release
Posted in Business, Entertainment, France, Industrial, Management, Media, Metals and Minerals, News, Sports
Tagged ArcelorMittal, Cauldron, design, Eric Niedziela, Mathieu Lehanneur, Olympic, Paralympic, Paris 2024, sports, Tony Estanguet, Torch Relay
(IN BRIEF) PUMA Hoops and LaMelo Ball have teamed up to unveil the LaFrancé, their first-ever lifestyle shoe collaboration. Inspired by LaMelo’s signature style and his lifestyle brand LaFrancé, the sneaker takes cues from 90s and early 2000s skate footwear, … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Financial, Germany, Industrial, Investment, Management, News, Sports
Tagged LaFrancé, LaMelo Ball, Noah Bice, partnership, PUMA Hoops, Sneaker, sports
(IN BRIEF) PUMA, in collaboration with the Mercedes-AMG PETRONAS Formula One Team, introduces a groundbreaking collection by Mad Dog Jones, blending style, performance, and motorsport. Inspired by the vibrant energy of Miami’s Thermal Vision, the collection captures the chromatic vibrancy … Read the full press release
(IN BRIEF) As the new season of the Deutsche Tourenwagen Masters (DTM) commences, Schaeffler and Marco Wittmann, brand ambassador since 2019, enter their sixth year of collaboration. Wittmann, driving for Schubert Motorsport, aims for success with the support of Schaeffler’s … Read the full press release
Posted in Automotive, Business, Financial, Germany, Industrial, Investment, Management, News, Sports, Technology, Transportation & Logistics
Tagged Brand Ambassador, Clément Feltz, Deutsche Tourenwagen Masters (DTM), innovations, Marco Wittmann, Markus Winkelhock, Matthias Zink, partnership, Schaeffler, sports
(IN BRIEF) PUMA announces the commercial release of its RE:SUEDE 2.0 sneaker, following the successful conclusion of its two-year pilot project aimed at exploring sustainable end-of-life solutions for footwear. During the experiment, PUMA produced 500 pairs of the iconic Suede … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Environment, Germany, Industrial, Management, Marketing, News, Sports
Tagged Anne-Laure Descours, footwear, PUMA, RE:SUEDE 2.0 Sneakers, sports, sustainability
(IN BRIEF) PUMA collaborates with the Mercedes-AMG PETRONAS F1 Team to introduce the Crews Go Summer Collection, seamlessly blending the team’s iconic identity with casual streetwear silhouettes. Each piece in the collection, from hoodies to shorts and shirts, exudes track … Read the full press release
Posted in Apparel, Fashion & Beauty, Automotive, Business, Entertainment, Environment, Financial, France, Germany, Government, Industrial, Investment, Management, Marketing, News, Retail, Sports
Tagged Crews Go Summer Collection, Mercedes-AMG, partnership, PETRONAS F1 Team, PUMA, sports, sustainability
(IN BRIEF) PUMA unveils its first worldwide brand campaign in a decade, titled “FOREVER. FASTER. – See The Game Like We Do,” aiming to solidify its position as the fastest sports brand globally. Rooted in PUMA’s DNA, the campaign celebrates … Read the full press release
Posted in Business, Financial, France, Industrial, Investment, Management, Marketing, News, Retail, Sports, Technology
Tagged "FOREVER FASTER" Campaign, Arne Freundt, basketball, Breanna Stewart, football, handball, Karsten Warholm, Mondo Duplantis, Neymar Jr, PUMA, Richard Teyssier, Rudolf Dassler, running, sports
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