H&M Unveils Magda Butrym Collection Celebrating Slavic Femininity and Modern Elegance

H&M Unveils Magda Butrym Collection Celebrating Slavic Femininity and Modern Elegance

(IN BRIEF) H&M has announced its first-ever collaboration with Polish designer Magda Butrym, set to launch on 24 April 2025 at hm.com and in select stores. The collection, which celebrates Slavic-inspired femininity through a central rose motif, revisits iconic pieces from Magda Butrym’s archive while introducing modern interpretations in womenswear, accessories, and jewellery. Marking the designer’s 10-year anniversary, the range embodies a blend of bold elegance and intricate craftsmanship.

(PRESS RELEASE) STOCKHOLM, 7-Mar-2025 — /EuropaWire/ — H&M has unveiled a new collaboration with renowned Polish ready-to-wear designer Magda Butrym, set to launch on 24 April 2025 at hm.com and select stores. This marks H&M’s first partnership with a Polish designer in its twenty-year history of pioneering designer collaborations. The collection, celebrating Magda Butrym’s heritage and distinctive voice, is a tribute to femininity in bloom and explores a romantic universe inspired by Slavic style.

Centered around the rose—a symbol of womanhood that embodies both softness and strength—the collection features an array of womenswear, accessories, and jewellery. It also commemorates the 10-year anniversary of the Magda Butrym brand, revisiting cherished silhouettes from its archive. Notable pieces include a red ruffled gown reminiscent of a bouquet of roses, a sweeping crochet lace gown, a rich burgundy leather coat, jersey dresses in hues of pink and red, and refined black tailoring accented with rose jacquard lining. Accessories such as strappy sandals adorned with floral details, silver crystal flower earrings, and silk headscarves further capture the collection’s blend of boldness, elegance, and intricate craftsmanship.

The designer has expressed that the collection is an invitation to experience her world and a celebration of the feminine spirit, while H&M is enthusiastic about bringing Magda Butrym’s poetic interpretation of contemporary femininity to a wider audience.

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SOURCE: H&M