H&M and CHIMI collaborate on the eyewear brand’s first ever menswear collection

H&M and CHIMI collaborate on the eyewear brand’s first ever menswear collection

(PRESS RELEASE) STOCKHOLM, 29-May-2020 — /EuropaWire/ — H&M teams up with Stockholm-based eyewear brand CHIMI for its first ever menswear collection. The collection features not only unique sunglasses, but also stylish retro-inspired clothing and accessories in signature colour choices of CHIMI in edgy pastels and classic black. The CHIMI x H&M collection is a global online exclusive and will be available on hm.com from 4 June 2020.

The CHIMI x H&M collaboration is a capsule collection featuring three unique styles of sunglasses, each made from chunky acetate. There is also a short-sleeved shirt, drawstring shorts and bucket hat in linen-viscose blends and sporty polyesters, plus pool slides and a bag. Details such as wider shirt collars and slightly higher hem on the shorts show a sense of playfulness while being fashion-forward. Designed together by H&M and CHIMI, all pieces in the collection have the distinctive CHIMI colour choice – pastel yellow, blue, pink and purple. A cool grey for the accessories, pastel yellow, green, purple, and black for the sunglasses.

“With this H&M collaboration, we wanted to encourage people to see beauty in places around them, creating good summer memories in a joyous way. In these peculiar times, we thought this positive message could give an extra spark to people’s lives. Each piece in the collection puts a twist on an iconic item, from our signature sunglasses to bowling shirts, and we believe that with H&M we’ve created something new and exciting,” said Charlie Lindström and Jonas Löhr, Co-Founder and Partner of CHIMI

“We’ve always admired CHIMI for their vibrant spirit, versatility and eye for colour so it’s fantastic that we could join forces to collaborate on this capsule collection. It feels great to offer our customers both iconic eyewear and clothes in this range, but mostly to introduce a little happiness through fashion and colour during this extraordinary time. The design process with CHIMI was a lot of fun and I think that really comes through with each piece in the collection – it’s upbeat, accessible style for all,” said Ross Lydon, Head of Menswear Design at H&M

To read an interview with CHIMI eyewear and learn more about the CHIMI x H&M collaboration, please visit H&M magazine.

For more images please visit H&M Image Gallery.

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SOURCE: H & M Hennes & Mauritz AB


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