(PRESS RELEASE) STOCKHOLM, 14-Feb-2022 — /EuropaWire/ — H&M (STO: HM-B), a Swedish multinational clothing-retail company, has announced the launch of its Spring Statements 2022 collection, which will happen in two drops in selected stores and on hm.com in March 2022. The collection celebrates striking elegance, with layered and flowing silhouettes taking centre stage. The garments inspire confidence and authentically capture both laid-back and luxury aesthetics. This contemporary collection embodies the beauty of flowers, and each piece is as unique and expressive as its wearer.
Much like a beautiful bouquet, the H&M Spring Statements collection offers an impressive assortment of shapes, colours and silhouettes. The collection’s cascading frills, bell sleeves, ruched hemlines and undulating pleats are undeniably floral. The red high-neck dropped-hem dress, wide-sleeved drawstring-waist dress and the rippling sunburst pleated dress are particular standouts. Other key pieces include the painterly collared shirt, the metallic tunic, and the statement puff-sleeve dress, which encapsulate the collection’s broad range of styles. The tangerine-toned chunky slip-on heels, the layered gold necklace, and the gilded chain-link belt encourage personalisation and bring a bolt of colour and embellishment to the expressive watercolour jacquards, prints and fluid textures of the garments. The collection is largely made with more sustainably sourced materials, such as sustainable viscose (ECOVERO), recycled polyester, Tencel and organic cotton.
“What I love is how versatile these pieces are. The collection is tailored for occasion wear, but there’s such an opportunity for experimentation in any circumstance. From wide sleeves and delicate pleats to adjustable waistlines and floral motifs, there is lots to self-express and celebrate with”,
Eliana Masgalos, Concept Designer
The collection will launch in two drops in selected stores and on hm.com. The first drop launches on 3 March 2022 with a fresh, feminine palette of crisp whites, pastel lilacs and soft blues. The second drop launches on 17 March 2022 and will present a rich, sublime palette of jewel-toned pinks, purples, and fiery oranges.
Prices range from €19.99 to €79.99.
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